172 research outputs found

    Digitalisierte Beratung zur effizienteren Selbstoptimierung: Kritische Anmerkungen zu digitalen Formaten arbeitsbezogener Beratung aus einer GouvernementalitÀtsperspektive

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    "Digital(isiert)e" Beratung verspricht neben Innovation auch FlexibilitĂ€t, UbiquitĂ€t, GlobalitĂ€t, Geschwindigkeit und LegitimitĂ€t durch evidenzbasierte Wirksamkeit. FĂŒr eine sozialwissenschaftlich fundierte arbeitsweltliche Beratung wie Coaching und Supervision ist danach zu fragen, welches Menschen- und Weltbild sich hinter der Digitalisierung verbirgt und welche Anliegen sie transportiert. Dazu wird mit den Theorien Michel Foucaults der gegenwĂ€rtige Diskurs auf Steuerungslogiken und MachtverhĂ€ltnisse hin kritisch analysiert. Dabei zeigt sich, dass die Digitalisierung das "Zeitalter der GouvernementalitĂ€t" (Foucault) festigt: Humanistisch geprĂ€gte Werte und Ziele wie Reflexion, Anerkennung und Selbsterkenntnis treten in den Hintergrund, wĂ€hrend die Nutzbarmachung und Optimierung des Selbst sowie des Beratungsprozesses wichtiger werden: Beratung will und muss effizienzgetrieben ihre Wirksamkeit evidenzbasiert legitimieren, und Digitalisierung erleichtert dies

    Der diskrete Charme der Bourgeoisie - Ein Beitrag zur Soziologie des modernen WirtschaftsbĂŒrgertums

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    Entgegen der These der Auflösungserscheinungen des BĂŒrgertums stellt der Autor die Annahme auf den PrĂŒfstand, dass wir es nach wie vor mit gesellschaftlichen Fraktionierungen bĂŒrgerlicher Lebensweisen zu tun haben. Am Beispiel autobiographischer Schriften von deutschen Topmanagern stellt der Text ein modernes VerstĂ€ndnis des WirtschaftsbĂŒrgertums vor, das organisational (durch die Karrieremechanismen der Organisation) und institutionell (im Feld der Wirtschaft) verankert ist. Die moderne Sozialformation des WirtschaftsbĂŒrgertums ist nur noch auf der Grundlage von Organisationen denkbar. Sie lĂ€sst sich, jenseits von Klasse und Stand, als Positionselite beschreiben. Anhand der Autobiographien lĂ€sst sich die Reproduktion dieser Elite auf Basis einer engen VerknĂŒpfung zwischen familialer Herkunft, an organisationale Karrieren gebundene Leistungsbereitschaft und hoher formaler Bildung nachzeichnen. Die Abgrenzung in der Statusreproduktion zwischen Bildungs- und WirtschaftsbĂŒrgertum weist der Autor am jeweiligen VerhĂ€ltnis zur Bildung nach; zwar können beide einen hohen Bildungsgrad in Form von Bildungspatenten nachweisen, doch im Falle des WirtschaftsbĂŒrgertums herrscht ein instrumentelles VerhĂ€ltnis zur Bildung vor. Der hohe Bildungsgrad folgt hier dem BedĂŒrfnis, den Status mittels formaler Bildung abzusichern und damit die Gefahr der eigenen Austauschbarkeit - als Personal der Organisation - zu kompensieren. Der Text macht außerdem generationale Effekte sichtbar; insbesondere indem er darlegt, inwieweit der "moderne Manager" einerseits in der Betonung seines Status seinen VorgĂ€ngern gleicht und sich doch gleichzeitig in der Art der UnternehmensfĂŒhrung abgrenzt - indem er bspw. die Managementkonzepte seiner Zeit aufgreift

    Connoting a neoliberal and entrepreneurial discourse of science through infographics and integrated design: the case of ‘functional’ healthy drinks

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    Riding on the rising concern of public health and the growing neoliberal self-care agenda, the food market has witnessed a surge in ‘healthy’ food despite the criticism of this food does not help consumers eat more healthily. A growing interest in Critical Discourse Studies (CDS) is how food marketers colonise not only the food discourse but also the broader ideas and values such as health, politics, and environment. Contributing to this growing body of research, we look at one of the fastest-growing food trends, ‘functional drinks’, which claim to target physiological and psychological processes in the body, so that consumers can manage their health and performance. Company websites rely on forms of infographics to communicate how the products work. Adopting the notion of ‘integrated design’ from multimodal CDS, we show how these infographics, drawing on their affordances, are particularly useful in symbolising classifications and causalities which could not be accounted for in running texts. The paper argues that this is a way health and science converge with a neoliberal discourse of self-management and enterprise culture. Given the increased use of forms of integrated design in communication, more critical discursive work is needed in this area

    Out of the Panopticon and into Exile:Visibility and Control in Distributed New Culture Organizations

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    This paper builds a theoretical argument for exile as an alternative metaphor to the panopticon, for conceptualizing visibility and control in the context of distributed “new culture” organizations. Such organizations emphasize team relationships between employees who use digital technologies to stay connected with each other and the organization. I propose that in this context, a fear of exile – that is a fear of being left out, overlooked, ignored or banished – can act as a regulating force that inverts the radial spatial dynamic of the panopticon and shifts the responsibility for visibility, understood both in terms of competitive exposure and existential recognition, onto workers. As a consequence these workers enlist digital technologies to become visible at the real or imagined organizational centre. A conceptual appreciation of exile, as discussed in existential philosophy and postcolonial theory, is shown to offer productive grounds for future research on how a need for visibility in distributed, digitised, and increasingly precarious work environments regulates employee subjectivity, in a manner that is not captured under traditional theories of ICT-enabled surveillance in organizations

    Professionalizing corporate professions: Professionalization as identity project

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    Professional bodies have traditionally played a core role in professionalization, setting the ideals for professional identity, knowledge and practice. However, the emergence of corporate professions has problematized the role of the professional body in contemporary professionalization. This article examines the role of the professional body and its ability to resonate with practitioners’ professional identity construction through empirical analysis of public relations. The article introduces the concept of professionalization as identity project as another means by which to understand attempts at social closure in emergent corporate professions. For professionalization as identity project to be fully realized, the research suggests the blending of traditional discourses of professionalism with emergent discourses of entrepreneurialism is required. Consequently, the study highlights that corporate professionalization as identity project reflects the contemporary tensions and contradictions between the lived reality and orthodox ideology of ‘being a professional’

    OVERHEATED SECURITY? The Securitisation of Climate Change and the Governmentalisation of Security

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    Since the mid-2000s, climate change has become one of the defining security issues in political as well as academic debates and amongst others has repeatedly been discussed in the UN Security Council and countless high level government reports in various countries. Beyond the question whether the characterisation as ‘security issue’ is backed up by any robust empirical findings, this begs the question whether the ‘securitisation’ of climate change itself has had tangible political consequences. Moreover, within this research area there is still a lively discussion about which security conceptions apply, how to conceptualise (successful) securitisation and whether it is a (politically and normatively) desirable approach to deal with climate change. The aim of this dissertation is to shed light on these issues and particularly to contribute to a more thorough understanding of different forms or ‘discourses’ of securitisation and their political effects on a theoretical and empirical level. Theoretically, it conceptualises securitisation as resting on different forms of power, which are derived from Michel Foucault’s governmentality lectures. The main argument is that this framework allows me to better capture the ambiguous and diverse variants of securitisation and the ever-changing concept of security as well as to come to a more thorough understanding of the political consequences and powerful effects of constructing issues in terms of security. Empirically, the thesis looks at three country cases, namely the United States, Germany and Mexico. This comparative angle allows me to go beyond the existing literature on the securitisation of climate change that mostly looks at the global level, and to come to a more comprehensive and detailed understanding of different climate security discourses and their political consequences. Concerning the main results, the thesis finds that climate change has indeed been securitised very differently in the three countries and thus has facilitated diverse political consequences. These range from an incorporation of climate change into the defence sector in the US, the legitimisation of far-reaching climate policies in Germany, to the integration of climate change into several civil protection and agricultural insurance schemes in Mexico. Moreover, resting on different forms of power, the securitisation of climate change has played a key role in constructing specific actors and forms of knowledge as legitimate as well as in shaping certain identities in the face of the dangers of climate change. From a normative perspective, neither of these political consequences is purely good or bad but highly ambiguous and necessitates a careful, contextual assessment
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