40 research outputs found

    An analysis of intentions to reduce ICT- waste among MSC Malaysia Status Companies / Ng Tuan-Hock...[et.al]

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    An upsurge in consumption of information and communication technology (ICT) products has ignited conflicting debate about the impacts of ICT. On the one hand, ICT accelerates productivity, but on the other hand, environmental degradation issues associated with the rise in the amount of ICT-waste are a matter of deep concern for all. When waste issues come into focus, there is a growing need for long-term solutions. In this context, ‘reduce’ has been hailed as an effective ICT-waste prevention method by environmentalists and policymakers. Nonetheless, empirical evidence in this discussion remains sparse. The primary objective of this study is to investigate the determining factors of ‘reduce’ intention among employees in companies with MSC Malaysia status. Premised on the classic theory of planned behaviour (TPB) and survey analysis, this study reports that attitude, subjective norms and perceived behavioural controls are significant predictors of ‘reduce’ intention. The recommendations put forth in this study consider governmental policies and corporate actions that potentially bring ICT-waste under control

    Communication in the 21st Century: The Effect of internet celebrity as the communication source in influencing generation Z purchase intention

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    The current corporate landscape is characterized by fierce rivalry, prompting marketers to actively seek strategies to effectively differentiate themselves amidst the abundance of information in the digital realm. One current marketing strategy involves the engagement of online influencers, also known as Internet celebrities, to effectively disseminate information and encourage the intended consumer base to purchase the items offered by their respective companies. In the modern day, it has been customary for individuals who have gained fame through online platforms to create video content with the intention of engaging and influencing their audience on various social media platforms. This practice has now become a norm. Hence, the primary objective of this research is to examine the impact of Internet celebrity on consumer purchase intention, with a specific focus on the Generation Z demographic. The study involved the recruitment of 200 participants from the Generation Z demographic. Data was collected using an online questionnaire that employed 5-point Likert rating scales. The research was conducted by gathering feedback from a sample of 200 respondents belonging to Generation Z. Data collection was conducted through the utilisation of an online questionnaire using 5-Likert rating scales. The findings of the study revealed a significant correlation between credibility and meaning transfer and their impact on purchase intention. The research findings of this study provide marketers and scholars with valuable insights into the ways in which Internet superstars might employ persuasive messaging to impact the purchasing intentions of Generation Z

    Facebook Live-Streaming: How It Affect the Purchase Intention of Generation Y in Malaysia?

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    Today, people use social media for communicating and browsing the internet during their spare time. Additionally, people are using social media as a means of leisure during their free time. When Facebook launched its Facebook Live streaming application in 2016, the phenomenon created new opportunities for marketers. Recently, Facebook Live streaming is getting popular among companies in promoting their products and services. This research aims to investigate the factors that influence consumers’ purchase intention using Facebook Live streaming. The dependent variable of this study is the purchase intention whereas the independent variable is the attitude towards the broadcasters, interactivity, peer influence, perceived risk and product quality. There were 200 Generation Y respondents from whom information was collected via Facebook using a questionnaire. The result of the study showed that attitude and peer influence affect the consumer purchase intention when watching Facebook Live. This study gives marketers insight into improving their strategies in influencing consumer purchase intention when using Facebook Live streaming

    Modeling the Impacts of Corporate Environmental Responsibility on Information and Communication Technology -waste Management

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    The global growth of consumption and disposal of information and communication technology (ICT) appears to be one of the main factors that fuels the increased level of ICT-waste. With ICT-waste causing environmental degradation, there is urgency in the public interest to achieve more sustainable development. This study develops a conceptual framework for reduce behavior at workplace premised on the classic theory of planned behavior (TPB). The theoretical contribution of this study is primarily upon expanding existing knowledge on factors influencing pro-environmental behaviors, by firstly conceptualizing reduce behavior and secondly emphasizing the mediating effect of corporate environmental responsibility (CER) on the relationships between attitude, subjective norms and perceived benefits, and reduce behavior. In short, a well-communicated environmental policy within organizations is urgently required, being a strong signal that encourages employees to engage in pro-environmental actions. Keywords: reduce, corporate environmental responsibility, ICT-waste, theory of planned behavior JEL Classification: P2

    Technical Efficiency: Evidence From Life And General Insurance Companies In Malaysia

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    In line with the call of the Goverment, the current study highlights the technical efficiency of general and life insurance companies in Malaysia using non-parametric analysis-DEA for period 1999-2004. Besides, the thesis also contributes to the insurance sector by establishing a relationship between firm-specific variables and technical efficiency change

    Capital, risk and efficiency in the Malaysian insurance sector: The moderating role of corporate governance

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    This study devotes attention to an often neglected issue, the agency problem, as far as the simultaneous equations model of capital, risk and efficiency is concerned. Encapsulating by the agency theory specifically, it can be inferred that corporate governance mechanisms have the potential to align the different interests between managers and owners. There is, therefore a strong interest into the substance of corporate governance which becomes particularly important in the debate about whether the relationships among capital, risk and efficiency are attributable to the strength of corporate governance. Combining insights from the areas of research involving the nexus of capital, risk and efficiency, and corporate governance, this is a more comprehensive study that explicitly accounts for the proactive role played by shareholders through corporate governance in influencing decisions on capital, risk and efficiency

    Are Malaysians Ready for the Cashless Society? Evidence from Malaysia’s Undergraduates

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    Moving to create a greater Malaysia, Bank Negara Malaysia is set to launch its digital banking framework by the end of 2019. Aligned with the goal, this study is conducted to examine the motivational factors affecting the adoption of cashless transaction system among undergraduates in Malaysia. This study adopted Technology Acceptance Model (TAM) to examine the motivational factors that lead to the adoption of cashless transaction system. Findings shown that Perceived Usefulness (PU) and Perceived Ease of Use (PEoU) are positively associated to dependent variables, Adoption of Cashless Transaction System (ADT). In which PU has the greatest effects towards the adoption of cashless transaction syste

    What do undergraduates think about green investment? Empirical evidence from a developing nation

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    Climate change and its disastrous effects have called for more concentrated efforts of all parties to accelerate the transition to a low-carbon economy. Green investment seems a solution to tackle environmental degradation issues but existing study in this area remains scanty. This study adopted Theory of Planned Behaviour (TPB) to examine the relationships between personal attitude, subjective norms and perceived behavioural control (PBC), and the intentions of making green investment among university students in Malaysia. 260 university students were surveyed (Kuala Lumpur and Melaka) with a response rate of 77%. The results of multiple linear regression analysis show that these factors (personal attitude, subjective norms and PBC) are significant predictors. Various measures and policy recommendations are provided in this study to promote green investment

    Antecedents of Financial Buffer Saving Behaviour

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    Purpose of the study • To identify whether single mothers save for financial buffer and to examine the influence of single mother’s attitude, perceived social pressure and perceived behavioural control towards financial buffer savings intention. • To investigate the moderating effect of financial shock between independent variables (attitude, perceived social pressure and perceived behavioural control) and financial buffer saving intention

    Implication of Various Currency Regime Amongst ASEAN and OCEANIA on Intra Regional Trade

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    Purpose of the study • To quantify the macroeconomics variations due to the incorporation of the sovereign nations and partial self-governing territories in Oceania with ASEAN. • To examine the implication of various currency regime on intraregional trade. • To examine the most suitable currency regime to increase intraregional trade
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