The effect of European Union regulations on marketing practices: The case of European football broadcasting rights

The purpose of this study is to present and analyze how regulations might influence marketing practices of broadcasting rights. European football and specifically the Champions League's football games are used as a paradigm (a) to identify the laws and regulations that govern broadcasting rights in Europe; (b) to analyze how they affect the process of selling and buying broadcasting rights; and (c) to identify current and future issues in the broadcasting market. The current regulatory framework in European football broadcasting rights seems to be insufficient for the existing competitive market causing uncertainty and likelihood of new developments in this field in the near future. © 2005 by The Haworth Press, Inc. All rights reserved

The role of perceived product quality and overall satisfaction on purchase intentions

The study investigated the effects of perceived product quality and overall satisfaction on purchase intentions. Moreover, the direct and indirect effects of values and involvement on purchase intentions were studied. The study utilized the survey questionnaire and used sport shoes as the product being researched. The sample consisted of 197 students who responded to an anonymous questionnaire. Five hypotheses were tested and four of them were confirmed by the data. Perceived quality had a direct and an indirect effect (through overall satisfaction) on purchase intentions, overall satisfaction had a direct effect on purchase intentions and involvement had an indirect effect on purchase intentions through overall satisfaction and perceived quality. The results of the study provide several theoretical and practical implications. © 2017 Wiley. All rights reserved