Antecedent and Consequences of Blockchain-as-a-Service for E-Voting: The Mediating Role of Perceived Trust

Electronic voting refers to internet voting (e-voting), a system for electronically casting and counting votes. The current voting service provided by the government includes balloting paper and e-voting. However, these services cannot be relied on due to several issues such as electoral fraud (e.g., counting, rigging, and election manipulation), circuitry failure (e.g., tampering with the motherboard), and, more importantly, such services do not provide the facility to track back the casted vote. Considering the problems in earlier voting services, the blockchain-as-a-service for e-voting has been introduced to make the voting process more secure, immutable, transparent, and reliable. Within the blockchain-as-a-service for e-voting, we have reviewed the available literature and witnessed that the majority of the studies have given much emphasis on the technical side but lack its focus on the adoption behavior of blockchain-as-a-service for evoting during the election period. Therefore, the foci of this study to explore the antecedent (i.e., digital literacy) and consequences (i.e., consumer wellbeing, users’ referral) of users’ adoption behavior of blockchain-as-a-service for e-voting under the mediating mechanism of users’ perceived trust between digital literacy and adoption behavior. This study collected data from a 315 US sample using the Mturk. Partial least squares – structural equation modeling (PLS-SEM) analyses were used to analyze the study data. The PLS-SEM analysis revealed that the measurement model of the study, including digital literacy as a higher-order reflective-formative construct and other reflective models (e.g., adoption behavior, consumer wellbeing, etc.), have adequate reliability and validity. Upon estimating the study’s structural model, we found that digital literacy of blockchain e-voting positively impacts on perceived trust and adoption behavior of blockchain e-voting technology. Perceived trust in blockchain e-voting also revealed to have a positive impact on users’ adoption behavior of blockchain-as-a-service for evoting. Furthermore, the results of the study indicated that blockchain adoption behavior is a significant predictor of consumer well-being and citizen referral behavior. We also tested the mediating effect of perceived trust between digital literacy and adoption behavior of blockchain-as-a-service for e-voting and found that digital literacy successfully predicts the adoption behavior of blockchain e-voting through perceived trust, signifying the pivotal role of trust. This study theoretically extends the domain of blockchain-as-a-service for evoting via investigating its potential antecedent (i.e., digital literacy) and consequences (i.e., citizen referral behavior and consumer well-being) of users’ adoption behavior of blockchain-as-a-service for evoting. Besides, we also expands the literature of perceived trust via studying it as a mediating mechanism between digital literacy and users’ adoption behavior of blockchain-as-a-service for evoting. It also helps design, prepare, and implement new technologies while considering consumers\u27 digital literacy and trust. Government officials and regulators should promote ways to improve the level of digital literacy to implement the blockchain e-voting service fully. Policymakers should collaborate with industry practitioners to create a well-thought-out plan that targets and improves public digital literacy while also increasing trust in blockchain e-voting to increase people\u27s adoption and usage of this technology

A framework for innovative service design

Drawing on research from design science, marketing and service science, our paper provides an integrated framework for evaluating and directing innovative service design. The main goal of our review is to highlight the strengths of existing frameworks and to suggest how they can be enhanced in combination with design science principles. Based on our review, we propose a new framework for the design of innovative services that integrates several key paradigmatic approaches and identifies fundamental open research questions. Our approach is unique as it combines three service disciplines, namely services marketing, service science, and design science, and provides a new framework that describes step by step the procedure that needs to be taken and the conditions that need to be met for developing innovative services. We believe that providing such a framework is a valuable addition to the literature

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ABSTRACT The study extends the concepts of customer orientation and marketing capabilities to an online retailing context while it examines the ability of product involvement to distinguish retailers ' websites. The objectives of this article are: (a) to identify the degree of customer orientation as manifested on retailers ' websites, (b) to investigate the marketing capabilities revealed through their websites and (c) to examine the role of involvement as a differentiating factor in an online context. A twofold methodological approach was taken by employing content analysis and concept mapping. The results indicate that a certain degree of customer orientation and marketing capabilities are revealed through retailers ' websites while the above constructs can be used to identify distinct website groups. Moreover, the degree of customer orientation and marketing capabilities as refl ected on these websites differ signifi cantly between product categories of high and low involvement. Managerial implications for managing websites ' customer orientation and marketing capabilities are discussed