Catuspatha Spatial Concept in Denpasar City

Denpasar city is an urban-multicultural city throughout its history when diverse ethnics settled in the city due to various interests, such as business trade, labors, politics, missionaries.  Those factors have made Denpasar get more and more populous city and it affects to the utilized space in the urban city. For instance, space for offices, business, open space of city park, and resident purposes. Regarding the spatial utility in the municipal city, however, there are few people are aware on the essence of catuspatha spatial concept. In fact, the existence of crossroad or catuspatha with a statue or shrine in the urban-multicultural city has a unique and distinctive characteristic. Its essence as a local wisdom maintains the spatial forms and spatial meanings. This study is aimed at revealing the spatial form and meaning in the main crossroads in Denpasar city with the concept of catuspatha which can be proposed as another cite of Denpasar heritage city to support the development of cultural tourism in Bali. By applying the descriptive qualitative research method, the data, both primary and secondary, were collected through participant observation, interview, and literature study.&nbsp

Marketing Mix Strategies to Increase Revenue of Le Vista Restaurant, Chamonix, France

Purpose: This research aims to determine how is the implementation of the marketing mix strategies and to determine the right and effective marketing strategies to be implemented in increasing revenue of Le Vista Restaurant, Alpina Hotel & Chamonix, France. Research methods: This research was done at Le Vista Restaurant, Alpina Hotel & Spa Chamonix, France. Its data were collected through observation, interviews, documentation, and questionnaires. They were analyzed using SWOT analysis and QSPM analysis techniques. Findings: There are internal and external factors that influence marketing strategies in increasing revenue at Le Vista Restaurant, Alpina Hotel & Spa Chamonix, France. Based on the results of the IFAS analysis, the main strength is the easy access to go to Le Vista Restaurant from city centre or tourist destination in Chamonix area, while the main weakness is the service from staff to customers at Le Vista Restaurant. Based on the EFAS analysis, it is known that the main opportunity is the influence of customer expenditure pattern that affect the selection and purchase of products, while the main threat faced was local government regulations in the Covid-19 situation. Implications: The results of the IE put the company in the position of Growth Strategic (Cell II). SWOT analysis resulted in 8 strategies, obtained 3 priority marketing strategies and have been calculated through the QSPM with a total TAS of 332.76, 216.53, and 210.86 as follows prioritizing guest satisfaction by providing benefits such as providing satisfying service and affordable prices offered according to the experience gained, organizing special sales and marketing departments for Le Vista Restaurant, and adding product variants for restaurants such as creating packages for customers and innovating by creating different products according to the season in France. &nbsp

Increasing Room Occupancy and Room Revenue Through Price Decision Strategy

Purpose: The purpose of this article is to find out the pricing strategy implemented currently and the strategy should be implemented to increase room occupancy and room revenue at 5 star hotel in Kuta tourist area, Bali, Indonesia. Research methods: The data analysis techniques used in this research are quantitative analysis technique, analyzed using path analysis in SPSS Program version 25 and the qualitative descriptive analysis to interpret data information through word based on the result and the real situation. Findings: The pricing strategies implemented currently at the hotel are pricing strategy based on competitor, flexible pricing, and discount pricing. This strategy has a positive effect on room occupancy and room revenue. The flexible pricing is a profitable strategy to increase room occupancy and room revenue of the hotel. Implication: The hotel must pay attention to the prices offered by the competitors, the flexible prices offered by the hotel website, the discount priced offered to the customers and reconsider pricing strategies that have proven ineffective to be implemented in the future

Penta Helix Model to Develop Ecotourism: Empowering the Community for Economic and Ecological Sustainability

Tamansari village, which is located at the foot of Mount Ijen, can be a new tourist alternative in Banywangi, East Java. The existence of the village with its potential is one of the pilot villages in the Mount Ijen area and is expected to increase sales value and be integrated with the Tourist Information Center (TIC) of Banyuwangi District Tourism. The fact that the Banyuwangi Regency Government and BCA, one of the major banks in Indonesia has collaborated in developing this Tamansari tourism village, so helix collaborates to actively provide assistance to the community has taken place in order to be able to further develop the potential of Taman Sari village. This qualitative study aims at investigating the role of collaborative stakeholders of the local governments, entrepreneurs, the academicians, the media, and the community ??in the development of Tamansari village ecotourism. The data is obtained through participatory observation, in-depth interviews, and document studies. The study reveals that the development of Tamansari village ecotourism requires the involvement of five parties to accelerate its maximum development as synergizing stakeholders can lead the community to achieve the goal of developing the potential of agritourism in Tamansari village

5-Star Luxury Hotels' Instagram Performance as A Digital Marketing Strategy During the Travelling Restriction

Purpose: This study aims to enhance knowledge and improvement in online digital marketing, especially to increase domestic customers at 5-star luxury hotels in Nusa Dua, Bali, Indonesia. Research methods: Qualitative descriptive analysis technique is used to explain the development of digital marketing function towards tourism business. The object study is 5-star luxury hotels in Nusa Dua. Findings: Instagram performance during travel restriction and review in 4Ps marketing mix; product, price, place, and promotion. A strategy to increase and promote activities to meet customer needs in various occasion.  Implication: Instagram has significant role in selling and promoting every brand of 5-star luxury hotels in Nusa Dua and its significant improvement following the updated technology progress and customer demand