Marketing Plan sebagai Upaya Pencapaian Strategi Pemasaran Perusahaan Jangka Panjang

Marketing plan is an important element in a company business plan. Marketing plan is conducted annually focused on implementation of decision dealing with marketing variable mix that is product, price, distribution, and promotion. Marketing plan must be monitored regularly especially in the beginning stage, as part of business plan. Marketing plan provides data for the company about neighborhood description, tactics and specific objectives that will be achieved. Marketing plan also describes a measurable standard norm, provides a base for the next plan, as well arranges specific marketing action, which is aimed to encourage along term factory strategy achievement. While the Marketing plan process consists of five stages: 1) Conduct a situation analysis, 2) Develop marketing objectives, 3) Determine positioning and deferential advantage, 4) Select target market and measure market demand, 5) Design a strategic marketing mix

Bisnis dan Tangung Jawab Sosial

The dynamic changes of the environment which are caused by the internal and external causer have forced the businessmen not only to increase the profit and work systems but also to care for the social problems. The more power the businessmen have the more significant effect of quality of life the people have, whether as individual or as society. Even, it influences all lives in the world. This phenomenon brings the statement of Corporate Social Responsibility (CSR). CSR emphasizes that the responsibility of a company is not just for economic activities (creating profit for the continuity of the business), but also for the social responsibility including the environment. The social responsibility in the field of business, is not only oriented on social commitment which emphasizes on humanism approach, love, interest in religion, morality, and the like, but also duties that must be done by the businessmen to solve the social problems appeared in the society. In its development CSR has much been purposely done, it means that applying CSR is the investment of the development and the continuity of the business do the business is not considered as cost but as profit. Even, now days CSR has become the global trend

Green Management sebagai Pelaksanaan Etika Bisnis Upaya Kelangsungan Hidup Perusahaan Jangka Panjang

New challenges in global competition is how companies can survive and thrive based on economic logic that links the environment, production resources, innovation and competitive advantage. This article discusses the activities of the company based on ethics, especially those related to environmental ethics through Green Management approach. The importance and necessity of the world Indonesia business role in Saving the environment is time to begin. It\u27s no longer just rhetoric, but it should be an integral part of corporate strategy and the part of management thinking. Through the Green Management, can the industry play a role as well as carry out activities of its business ethics? Is a thing to the contrary between the achievement of strategic corporate objectives with the implementation of ethical business through green management? Is the Green Management can make the company sustainable life? Through a green approach to ethics management in business activity the company is expected to be able to live sustainably on the one hand and on the other hand is able to contribute to. Stakeholders, and more broadly is to play a part in saving the environment and the universe. If companies start doing, is expected to mobilize and involve stakeholders to also do this. No matter how small something is done but done consistently and continuously, the result undoubtedly be very meaningful to the lives of the environment and its contents

Pengaruh Kualitas Pelayanan, Atribut Produk Islam, dan Nilai Nasabah terhadap Kepuasan Nasabah

Purpose of this research to analyze the effect of service quality, Islamic product attributes and customer value on customer satisfaction and analyze the factors that dominant effect on customer satisfaction. This study is a survey on customer KJKS Bina Insan Mandiri. This type of data is qualitative data and quantitative data. Source of data used primary data and secondary data. Sample research are 100 customers with accidental sampling technique. The technique of collected data use questionnaires, observation and documentation. Analysis of data use multiple linear regression. The results showed that the service quality has positive and significance effect on customer satisfaction. Islamic product attributes has positive and significant positive effect on customer satisfaction. Customer value has positive and significant effect on customer satisfaction. Islamic product attributes is the dominant variable who effect on customer satisfaction. The magnitude of the effect of service quality, Islamic product attributes and customer value by 53,2 percent

Pengaruh Tangible, Reliability, Responsivenes, Assurance dan Emphaty terhadap Kepuasan Konsumen (Survei Konsumen Rumah di CV Satria Graha Gedongan, Colomadu, Karanganyar)

Target of this research is (1) to Significant Influence Tangible, Reliability, Responsiveness, Assurance and Emphaty to Customer Satisfaction (2) to analysis factor which having an effect on dominant to Costumer Satisfaction. Result of research show (1) Examination of hypothesis by partial (test t). Shal be as followe: Tangible Variable Reliability, Responsiveness, Assurance and Emphaty have an effect significant to consumer satisfaction, (2) Examination of hypothesis accuracy of model (F test) show F value corelated equal to 55,848 whit level of significant 0,000. Probably value 0,000 < 0,05 mater give meaning that examination of used by model that is Tangible factor, Reliability Responsiveness, Assurance and Emphaty proven by at time have an effect signifi-cant to costumer satisfaction, (3) Tangible factor have strongest contribution in influency costumer satisfaction. This matter because of level of regression coefficient value equal to 0,287 is which the biggest to be compared with fourt of other variable