Third Party Tracking in the Mobile Ecosystem

Third party tracking allows companies to identify users and track their behaviour across multiple digital services. This paper presents an empirical study of the prevalence of third-party trackers on 959,000 apps from the US and UK Google Play stores. We find that most apps contain third party tracking, and the distribution of trackers is long-tailed with several highly dominant trackers accounting for a large portion of the coverage. The extent of tracking also differs between categories of apps; in particular, news apps and apps targeted at children appear to be amongst the worst in terms of the number of third party trackers associated with them. Third party tracking is also revealed to be a highly trans-national phenomenon, with many trackers operating in jurisdictions outside the EU. Based on these findings, we draw out some significant legal compliance challenges facing the tracking industry.Comment: Corrected missing company info (Linkedin owned by Microsoft). Figures for Microsoft and Linkedin re-calculated and added to Table

MobiFace: A Novel Dataset for Mobile Face Tracking in the Wild

Face tracking serves as the crucial initial step in mobile applications trying to analyse target faces over time in mobile settings. However, this problem has received little attention, mainly due to the scarcity of dedicated face tracking benchmarks. In this work, we introduce MobiFace, the first dataset for single face tracking in mobile situations. It consists of 80 unedited live-streaming mobile videos captured by 70 different smartphone users in fully unconstrained environments. Over $95K$ bounding boxes are manually labelled. The videos are carefully selected to cover typical smartphone usage. The videos are also annotated with 14 attributes, including 6 newly proposed attributes and 8 commonly seen in object tracking. 36 state-of-the-art trackers, including facial landmark trackers, generic object trackers and trackers that we have fine-tuned or improved, are evaluated. The results suggest that mobile face tracking cannot be solved through existing approaches. In addition, we show that fine-tuning on the MobiFace training data significantly boosts the performance of deep learning-based trackers, suggesting that MobiFace captures the unique characteristics of mobile face tracking. Our goal is to offer the community a diverse dataset to enable the design and evaluation of mobile face trackers. The dataset, annotations and the evaluation server will be on \url{https://mobiface.github.io/}.Comment: To appear on The 14th IEEE International Conference on Automatic Face and Gesture Recognition (FG 2019

Pegging To The Dollar And The Euro

The newly-launched euro is bound to attract some "trackers"- that is, countries that attempt to maintain exchange rate stability against the euro. In this paper, we ask whether the existence of trackers should be a matter of concern for the European Union. To gain some insight, we review the historical experience of the US with respect to dollar trackers. We identify and analyse the countries most likely to track the euro. Although the aggregate size of potential euro-trackers is small relative to the euro zone, we argue that this does not justify an attitude of benign neglect. Rather, we make recommendations for EU policy towards euro-trackers, arguing in favour of some limited and conditional support for stable bilateral exchange rates.