COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE

In order to be more successful and achieve higher profits, supermarket chains have recognized and used the possibility of creating their own brands. Creating private labels, modeled after manufacturer’s products, enables differentiation from competitors, market competition, sales growth by accumulating new buyers and gaining their loyalty. In recent years, the trend of private label consumption in the Republic of Croatia has grown and positive perception has been created. Apart from lower price, which has been the most significant advantage, buyers’ perception has lately been focused on the benefit with regard to their investment. As the private label is bought by various consumer categories, this paper focuses on the segment of students. The aim of this paper is to research how a place of study in relation to the place of residence of students has an impact on the perception of private labels. The primary research was conducted on two groups, namely students studying outside their place of residence and students studying in their place of residence aged from 18 to 26. Furthermore, the study analyzes students’ shopping habits, the influence of other individuals on students in the final decision on buying as well as preferences of the respondents to a particular private label

INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS

Many countries in the world, including Croatia, are facing crises in their economies. There are numerous reasons for this situation, and problems of the business market present one of them. Nevertheless, successful business relationships are what keeps the market alive. Those relationships, namely buyer-seller relationships, are creating and influencing the market and economy on the whole. However, Croatia is living in the age of neoliberalism. As a dominant ideology of today´s world, it influences how companies behave on the market. On the one hand, it suggests competition as the best solution for existence. On the other hand, the interaction approach, teaches us to change our perspective and to cooperate on the market. In order to benefit the most, the aim of this paper was to review and compare these two approaches, to highlight their features and main differences, and to support them with empirical evidence. The cases of three Croatian companies show the reality of today´s market and an urgent need for a new business theory and practice

JOINING OF ECONOMIC ENTITIES AS A POSSIBILITY OF SURVIVAL ON THE MODERN MARKET

In today\u27s global market, a major challenge for every economic entity is to be competitive and achieve its objectives. The method of survival shows that those companies with the lowest costs will survive and remain on the market. G. J. Stigler explained this technique on the market share of different sized companies in the steel industry in the United States. In his method he groups enterprises by size (small, medium and large). Historically, it is known that economic entities have been joining together since the Middle Ages. At that time, traders who formed associations were not engaged only in trade, but also in transportation and monetary activity. Economic entities are still joining together today, mostly in the form of a cooperative, cluster, cooperation, public private partnership or holding. The reason for that lies in the reduction of costs, risks and competition and the possibility of increasing the capacity of economic entities. Also, it should be noted that there is a synergy effect when economic entities join together. We are witnesses of many failed businesses, which did not respond to the economic crisis and the needs of the market.The aim of this paper is to try to connect the technique of survival and joining of economic entities and show how a merger is one of the survival models that in conditions of economic crisis provides options to business entities. Only companies with the lowest costs and high-quality technology can survive and compete in today\u27s market

Aktualna kretanja na europskom i svjetskom tržištu stoke

Iznenadna pojava kravljeg encefalitisa u Velikoj Britaniji moze dovesti do nepredvidljivih poremećaja na do sada izrazito stabilnom europskom tržištu stoke i mesa. Velika Britanija je donedavno uz Francusku i Njemačku zauzimala vrlo značajno mjesto na europskoj ljestvici izvoznika živih goveda. Buduci da su ove tri zemlje, uz Sjedinjene Američke Države, i najveći svjetski izvoznici goveda, realno su moguće i neke gospodarske i političke implikacije poremećaja prouzrokovanih pojavom kravljeg encefalitisa

The Role and Significance of EU Funds for the Republic of Croatia

Republika Hrvatska je 18. lipnja 2004. godine dobila službeni status države kandidatkinje za članstvo u Europskoj uniji. Time su joj na korištenje dani pretpristupni fondovi za pomoć prilagodbi europskim zakonima i propisima. Sam čin ulaska u zajednicu za Hrvatsku predstavlja velike promjene u dosadašnjem načinu života i rada. Stoga je u radu anketirano 106 ispitanika kako bi se analizirala upoznatost ljudi s tematikom projektnog menadžmenta te EU fondova i mogućnostima koje se nude putem njih. Međutim, problemi koji se trenutno javljaju u Hrvatskoj proizlaze iz visoke nezaposlenosti, česte fluktuacije i nedostatka stručnog kadra, nedovoljne informiranosti i iskustva te straha od rizika i neuspješnosti projekata.. Kao posljedica tome javlja se nespremnost potpunog korištenja novčanih sredstava iz fondova. Iako će Republici Hrvatskoj nakon ulaska u Europsku uniju na raspolaganju biti i Strukturni te kohezijski fondovi te brojne mogućnosti dobivanja sredstava za izgradnju cestovnih, željezničkih i plovnih putova, razvoj društva, izobrazbu nezaposlenih i stvaranje novih radnih mjesta, razmjenu mladih, promoviranje raznolikosti, zaštitu prirode i pronalaženje novih izvora energije, prijeko je potrebno imati dobro informirane i obučene ljude koji znaju napisati dobar projekt te ga i provesti u skladu s europskim procedurama. S obzirom na navedeno, neophodno je i od iznimne važnosti ulaganje u edukaciju kako šire javnosti, tako i potencijalnih budućih stručnjaka, od strane vlade i javnih institucija.The Republic of Croatia was granted the official candidate country status for the membership in the European Union on 18 June 2004. Thus it gained the opportunity to use pre-accession funds aimed at helping the candidates to bring their institutions and standards in line with the EU legislation. Nevertheless, full EU membership will bring further major changes. The paper presents a survey conducted on 106 respondents, which intended to establish how familiar people are with the topic of project management, EU funds and possibilities afforded by those funds. The problems currently noticeable in Croatia arise from high unemployment, lack of highly skilled personnel and their high turnover, low level of information and experience, coupled with risk aversion and fear of project failure. The consequence is less than full preparedness for taking advantage of all the available funding. Following full EU membership Croatia will gain access to the Structural Funds and the Cohesion Fund which provide numerous opportunities for financing of infrastructural projects such as roads, railways and waterways, social development, retraining for the unemployed and creating new jobs, youth mobility, promoting diversity, environment protection and alternative energy sources. This requires a fair number of well-informed and trained people, capable of writing a good project and of implementing it in line with EU procedures. It is therefore imperative for the government and public institutions to invest into training of both the general public and potential future experts

Introducing the interaction approach for successful business relationships

Many countries in the world, including Croatia, are facing crises in their economies. There are numerous reasons for this situation, and problems of the business market present one of them. Nevertheless, successful business relationships are what keeps the market alive. Those relationships, namely buyer-seller relationships, are creating and influencing the market and economy on the whole. However, Croatia is living in the age of neoliberalism. As a dominant ideology of today´s world, it influences how companies behave on the market. On the one hand, it suggests competition as the best solution for existence. On the other hand, the interaction approach, teaches us to change our perspective and to cooperate on the market. In order to benefit the most, the aim of this paper was to review and compare these two approaches, to highlight their features and main differences, and to support them with empirical evidence. The cases of three Croatian companies show the reality of today´s market and an urgent need for a new business theory and practice

Market values of pig carcasses that differ in muscular tissue portions

Tržište svinjskog mesa u nas zahtjevno je s obzirom na udio mišićnog tkiva u polovicama. U R. Hrvatskoj najbrojnije pasmine svinja su švedski landras (ŠL) i veliki jorkšir (VJ), koje se koriste za proizvodnju F1 križanki i zatim se oplođuju s nerastima izuzetno mesnatih pasmina. U radu se istražuje tržišna vrijednost svinjskih polovica podrijetlom od trostrukih križanaca gdje se kao terminalna pasmina nerasta koristio pietren (P) u prvoj skupini, odnosno njemački landras (NJL) u drugoj skupini. Mesnatost svinjskih polovica procijenjena je metodom „dvije točke“ prema Pravilniku (1999., 2001.). Svinjske polovice razvrstane su prema udjelu mišićnog tkiva u trgovačke klase (S)EURO, pri čemu je učestalost navedenih klasa u 1. skupini bila S 42,37%, E 55,93%, U 1,69%, a u 2. skupini distribucija polovica prema navedenim klasama bila je: E 54,17%, U 33,33%, R 12,50%. Razvrstavanje svinjskih polovica u trgovačke klase pokazalo je da postoji značajna razlika u njihovoj tržišnoj vrijednosti s obzirom na istraživane genotipove svinja. Izračun cijene koštanja svinjskih polovica, uzimajući u obzir udjele mišićnog tkiva u njima i cijene svinjskog mesa na domaćem tržištu, pokazao je da izbor nerasta kao terminalne pasmine može biti posebno značajan. Uz cijenu koštanja od 32,73 kn/kg (4,42 €/kg) mišićnog tkiva, svinjske polovice genotipa (VJxŠL)xP na tržištu ostvaruju povoljniji financijski učinak od svinjskih polovica genotipa (VJxŠL)xNJL. Iz navedenog proizlazi da je potrebito formiranje cijene koštanja svinjskih polovica prema udjelu mišićnog tkiva u njima, jer taj pokazatelj determinira tržišnu vrijednost svinjskih polovica i utječe na njihov plasman, a uzgajivače svinja potiče na selekcijski rad prema postavljenim zahtjevima tržišta.Market of pig meat is quite demanding when it comes to issues of muscle tissue in pig carcasses. The most numerous pig breeds in the Republic of Croatia are Swedish Landrace (SL) and Large White (LW), crossed together to produce F1 females, which are then further crossed with males of meaty breeds. This study investigates market value of pig carcasses originating from three-way crossbreeds, out of which the first group was crossed in the terminal sire line with Pietrain (P) and the second one with German Landrace (GL). In order to evaluate meatiness of pig carcasses, the two-point method was applied in accordance with the Croatian regulations (Pravilnik, 1999, 2001). With respect to portions of muscle tissue, carcasses were classified into (S)EURO commercial classes, distributed in the 1st group as S 42.37%, E 55.93%, U 1.69%, and in the 2nd group as E 54.17%, U 33.33% and R 12.50%. Commercial classification of pig carcasses showed that there was a considerable difference in their market value if considering the investigated pig genotypes. Calculation of carcass price, with respect to portions of muscle tissue in carcass, as well as pig meat price on domestic market, proved that the correct choice of sire line in crossbreeds plays an important role. If muscle tissue priced 32.73 HRK/kg (4.42 €/kg) of right carcasses of (LWxSL)xP genotype have better financial results than those of (LWxSL)xGL genotype. It is concluded that pricing is fattened pigs with respect to muscle tissue portion is to be considered the correct procedure, as the muscle tissue portion is an indicator, which determines market value of pig carcasses and affects their marketing. Furthermore, it also encourages farmers to produce pigs selectively, conforming to set market requirements

CONSUMERS PREFERENCES IN SMOKE-DRIED MEAT PRODUCTS OF OSIJEK-BARANYA COUNTY

Jedinstven okus suhomesnatih proizvoda, kvaliteta i posebna aroma koja ih obilježava samo su neka od svojstava koja privlače velik broj ljudi različite kupovne moći. Za potrebe istraživanja provedena je anketa na području Osječko – baranjske županije o preferencijama potrošača suhomesnatih proizvoda. Unatoč visokim cijenama suhomesnatih proizvoda, čak 95% od ukupnoga broja ispitanika konzumira suhomesnate proizvode. Najviše njih (50%) odlučuje se isključivo na kupovinu tih proizvoda u specijaliziranim trgovinama, dok 35% njih proizvode sami i kupuju iste, a svega 15% konzumira proizvode samo iz kućne radinosti. Podaci govore kako velik broj ljudi konzumira sve suhomesnate proizvode isključivo kupnjom u različitim trgovinama (50%), gdje najviše pozornosti jednako pridaju cijeni i kvaliteti kupljenoga proizvoda (75%). Potrošačima je, također, vrlo bitna i marka proizvoda, tj. proizvođač (68%), uz pravovaljanu deklaraciju i obavezni pregled nadležne inspekcije. 62% osoba iskazalo je povjerenje u higijensko – toksikološku ispravnost suhomesnatih proizvoda. Ispitanici najrađe konzumiraju sve suhomesnate proizvode (40%), najviše ih potom konzumira kobasicu (22%), šunku (20%), kulen (10%), slaninu (5%) te čvarke (3%). Podaci nam govore kako velik broj ljudi ne pozna dovoljno ponudu na tržištu i/ili nisu upoznati s razlikom između industrijskih i pravih domaćih proizvoda.Exceptional taste of smoke-dried meat products; its quality and special flavour that marks they are characterized with attracted to many people of various purchasing power. For the purpose of resarch; a survey on consumption of smoke-dried meats was carried out among inhabitants of the Osijek-Baranya County. Despite high prices of smoke-dried meat products even 95% of examinees consume the same products. Most of them (50%) exclusively buying smoke-dried meat products in specialized stores; while 35% of them produce and buy the same ones whereas only 15% consume home made products. Data shows that large number of people consume all smoke-dried meat products buying them exclusively from different stores (50%); where most attention is devoted to price and quality (75%). The brand is also essential to consumers (68%); along with the valid declaration and inevitable examination by authorized inspection. 62% of persons expressed trust in sanitary-toxic validity of smoke-dried meat products. Among examinees; all smoke-dried meats are most preferred (40%) followed by sausage (22%); ham (20%); kulen sausage (10%); bacon (5%) and scraps (3%). The result show that large number of people do not know a real offer on the market and/or are not informed on difference between industrial and real domestic products

UTJECAJ POLITIČKOG MARKETINGA U DIGITALNOM OKRUŽENJU NA BIRAČE S OBZIROM NA MJESTO STANOVANJA

Political parties use market information to influence shaping of a product they are offering. Political marketing is defined as a relationship between the political subject and the market. It refers to those political actors who have realized the importance, effect and techniques of business marketing. It studies relationships between products of political organizations and demands of the market. Political marketing uses techniques of marketing in order to reach its goals. Today’s 21st century is marked by the use of electronic media. The Internet is a basis of everyday life. Political marketing has recognized trends and has directed a large percentage of action on digital environment. The greatest advantage of political e-marketing is efficient communication with a large number of potential consumers, in this case, of political subjects with their potential voters. Long-term goal of political subjects is political power. There is no difference between the application of traditional and political marketing in digital environment. This paper presents results of a research whose aim was determining whether political marketing in digital environment has a bigger influence on voters in rural or in urban electoral units. Research sample consisted of voters in the IV and the VIII electoral units during electoral campaign for Croatian Parliament in 2016. Research was conducted using a questionnaire among potential voters. The aforementioned electoral units were chosen due to their differences, the IV being a predominantly rural electoral unit, and the VIII as a predominantly urban electoral unit. The results show that there is no difference between voters in the IV and the VIII electoral units; in other words, that influence of political marketing in digital environment is almost the same regardless of the voters’ area of residence. It is necessary to emphasize that the Republic of Croatia is a specific area in which political marketing has a weak influence on voters. This research can aid better understanding of political marketing in digital environment and can become a foundation of marketing strategy of political subjects in the next elections for Parliament.Političke stranke koriste tržišne informacije kako bi utjecale na oblikovanje proizvoda kojeg nude. Politički marketing se definira kao odnos između političkog subjekta i tržišta. Odnosi se na one aktere politike koji su shvatili važnost, učinak i tehnike poslovnog marketinga. Proučava odnose između proizvoda političke organizacije i zahtjeva tržišta. Politički marketing koristi tehnike marketinga kako bi ostvario svoje ciljeve. Današnje 21. stoljeće obilježava korištenje elektroničkih medija. Temelj svakodnevnog života je Internet. Politički marketing je prepoznao trendove, te je usmjerio visoki postotak djelovanje na digitalno okruženje. Najveća prednost političkog e-marketinga je efikasna komunikacija s velikim brojem potencijalnih potrošača, u slučaju političkih subjekta potencijalnih glasača. Dugoročni cilj političkih subjekta je politička vlast. Nema razlike između primjene tradicionalnog i političkog marketinga u digitalnom okruženju. U ovom radu su prikazani rezultati istraživanja čiji je cilj bio utvrditi utječe li politički marketing u digitalnom okruženju više na glasače u ruralnim ili urbanim izbornim jedinicama. Ispitni uzorak su bili birači u IV. i VIII. izbornoj jedinici prilikom izborne kampanje za Hrvatski sabor 2016. godine. Istraživanje se provelo kroz anketni upitnik među potencijalnim biračima. Navedene izborne jedinice su izabrane zbog svojih različitosti, IV. kao pretežito ruralna izborna jedinica i VIII. kao pretežito urbana izborna jedinica. Rezultati istraživanja su prikazali kako nema razlika između birača IV. i VIII. izborne jedinice, odnosno kako je utjecaj političkog marketinga u digitalnom okruženju gotovo jednak bez obzira na područje u kojem birači žive. Potrebno je istaknuti kako je Republika Hrvatska specifično područje u kojem politički marketing ima nizak utjecaj na glasače. Ovo istraživanje može doprinijeti bolje razumijevanju političkog marketinga u digitalnom okruženje, te može postati temelj marketinške strategije političkih subjekata za iduće parlamentarne izbore