COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE

In order to be more successful and achieve higher profits, supermarket chains have recognized and used the possibility of creating their own brands. Creating private labels, modeled after manufacturer’s products, enables differentiation from competitors, market competition, sales growth by accumulating new buyers and gaining their loyalty. In recent years, the trend of private label consumption in the Republic of Croatia has grown and positive perception has been created. Apart from lower price, which has been the most significant advantage, buyers’ perception has lately been focused on the benefit with regard to their investment. As the private label is bought by various consumer categories, this paper focuses on the segment of students. The aim of this paper is to research how a place of study in relation to the place of residence of students has an impact on the perception of private labels. The primary research was conducted on two groups, namely students studying outside their place of residence and students studying in their place of residence aged from 18 to 26. Furthermore, the study analyzes students’ shopping habits, the influence of other individuals on students in the final decision on buying as well as preferences of the respondents to a particular private label

The Role and Significance of EU Funds for the Republic of Croatia

Republika Hrvatska je 18. lipnja 2004. godine dobila službeni status države kandidatkinje za članstvo u Europskoj uniji. Time su joj na korištenje dani pretpristupni fondovi za pomoć prilagodbi europskim zakonima i propisima. Sam čin ulaska u zajednicu za Hrvatsku predstavlja velike promjene u dosadašnjem načinu života i rada. Stoga je u radu anketirano 106 ispitanika kako bi se analizirala upoznatost ljudi s tematikom projektnog menadžmenta te EU fondova i mogućnostima koje se nude putem njih. Međutim, problemi koji se trenutno javljaju u Hrvatskoj proizlaze iz visoke nezaposlenosti, česte fluktuacije i nedostatka stručnog kadra, nedovoljne informiranosti i iskustva te straha od rizika i neuspješnosti projekata.. Kao posljedica tome javlja se nespremnost potpunog korištenja novčanih sredstava iz fondova. Iako će Republici Hrvatskoj nakon ulaska u Europsku uniju na raspolaganju biti i Strukturni te kohezijski fondovi te brojne mogućnosti dobivanja sredstava za izgradnju cestovnih, željezničkih i plovnih putova, razvoj društva, izobrazbu nezaposlenih i stvaranje novih radnih mjesta, razmjenu mladih, promoviranje raznolikosti, zaštitu prirode i pronalaženje novih izvora energije, prijeko je potrebno imati dobro informirane i obučene ljude koji znaju napisati dobar projekt te ga i provesti u skladu s europskim procedurama. S obzirom na navedeno, neophodno je i od iznimne važnosti ulaganje u edukaciju kako šire javnosti, tako i potencijalnih budućih stručnjaka, od strane vlade i javnih institucija.The Republic of Croatia was granted the official candidate country status for the membership in the European Union on 18 June 2004. Thus it gained the opportunity to use pre-accession funds aimed at helping the candidates to bring their institutions and standards in line with the EU legislation. Nevertheless, full EU membership will bring further major changes. The paper presents a survey conducted on 106 respondents, which intended to establish how familiar people are with the topic of project management, EU funds and possibilities afforded by those funds. The problems currently noticeable in Croatia arise from high unemployment, lack of highly skilled personnel and their high turnover, low level of information and experience, coupled with risk aversion and fear of project failure. The consequence is less than full preparedness for taking advantage of all the available funding. Following full EU membership Croatia will gain access to the Structural Funds and the Cohesion Fund which provide numerous opportunities for financing of infrastructural projects such as roads, railways and waterways, social development, retraining for the unemployed and creating new jobs, youth mobility, promoting diversity, environment protection and alternative energy sources. This requires a fair number of well-informed and trained people, capable of writing a good project and of implementing it in line with EU procedures. It is therefore imperative for the government and public institutions to invest into training of both the general public and potential future experts

The application of the CAPM model on selected shares on the Croatian capital market

The Capital Asset Pricing Model is a model that describes the relationship between risk, expected return and valuation of securities. The theoretical and practical value of this model has proved unquestionable, but under ideal circumstances. The theory has been utilized by numerous researchers and it confirms the linear relationship between risk and return under the CAPM (Capital Asset Pricing Model) model showing that greater exposure to risk provides higher returns. However, empirical research showed there were numerous factors that CAPM model did not take into account since it is based on assumptions which exist in reality, but are invisible. Therefore, it is very interesting to study the application of the CAPM model on selected shares on the Croatian capital market and analyze the possibilities of its application in discovering the misvalued shares. Share price changes on the Croatian capital market suggest there are some unknown factors that also influence share valuation. There is no doubt that the fundamental analysis of shares is not sufficient for evaluating the real share value in light of various invisible elements and all available information available which affect their value as well

CONSUMERS PREFERENCES IN SMOKE-DRIED MEAT PRODUCTS OF OSIJEK-BARANYA COUNTY

Jedinstven okus suhomesnatih proizvoda, kvaliteta i posebna aroma koja ih obilježava samo su neka od svojstava koja privlače velik broj ljudi različite kupovne moći. Za potrebe istraživanja provedena je anketa na području Osječko – baranjske županije o preferencijama potrošača suhomesnatih proizvoda. Unatoč visokim cijenama suhomesnatih proizvoda, čak 95% od ukupnoga broja ispitanika konzumira suhomesnate proizvode. Najviše njih (50%) odlučuje se isključivo na kupovinu tih proizvoda u specijaliziranim trgovinama, dok 35% njih proizvode sami i kupuju iste, a svega 15% konzumira proizvode samo iz kućne radinosti. Podaci govore kako velik broj ljudi konzumira sve suhomesnate proizvode isključivo kupnjom u različitim trgovinama (50%), gdje najviše pozornosti jednako pridaju cijeni i kvaliteti kupljenoga proizvoda (75%). Potrošačima je, također, vrlo bitna i marka proizvoda, tj. proizvođač (68%), uz pravovaljanu deklaraciju i obavezni pregled nadležne inspekcije. 62% osoba iskazalo je povjerenje u higijensko – toksikološku ispravnost suhomesnatih proizvoda. Ispitanici najrađe konzumiraju sve suhomesnate proizvode (40%), najviše ih potom konzumira kobasicu (22%), šunku (20%), kulen (10%), slaninu (5%) te čvarke (3%). Podaci nam govore kako velik broj ljudi ne pozna dovoljno ponudu na tržištu i/ili nisu upoznati s razlikom između industrijskih i pravih domaćih proizvoda.Exceptional taste of smoke-dried meat products; its quality and special flavour that marks they are characterized with attracted to many people of various purchasing power. For the purpose of resarch; a survey on consumption of smoke-dried meats was carried out among inhabitants of the Osijek-Baranya County. Despite high prices of smoke-dried meat products even 95% of examinees consume the same products. Most of them (50%) exclusively buying smoke-dried meat products in specialized stores; while 35% of them produce and buy the same ones whereas only 15% consume home made products. Data shows that large number of people consume all smoke-dried meat products buying them exclusively from different stores (50%); where most attention is devoted to price and quality (75%). The brand is also essential to consumers (68%); along with the valid declaration and inevitable examination by authorized inspection. 62% of persons expressed trust in sanitary-toxic validity of smoke-dried meat products. Among examinees; all smoke-dried meats are most preferred (40%) followed by sausage (22%); ham (20%); kulen sausage (10%); bacon (5%) and scraps (3%). The result show that large number of people do not know a real offer on the market and/or are not informed on difference between industrial and real domestic products

The application of the CAPM model on selected shares on the Croatian capital market

The Capital Asset Pricing Model is a model that describes the relationship between risk, expected return and valuation of securities. The theoretical and practical value of this model has proved unquestionable, but under ideal circumstances. The theory has been utilized by numerous researchers and it confirms the linear relationship between risk and return under the CAPM (Capital Asset Pricing Model) model showing that greater exposure to risk provides higher returns. However, empirical research showed there were numerous factors that CAPM model did not take into account since it is based on assumptions which exist in reality, but are invisible. Therefore, it is very interesting to study the application of the CAPM model on selected shares on the Croatian capital market and analyze the possibilities of its application in discovering the misvalued shares. Share price changes on the Croatian capital market suggest there are some unknown factors that also influence share valuation. There is no doubt that the fundamental analysis of shares is not sufficient for evaluating the real share value in light of various invisible elements and all available information available which affect their value as well

PRIMJENA ZELENOG MARKETINGA U VUKOVARSKO-SRIJEMSKOJ ŽUPANIJI

Marketing kao znanost i disciplina razvija se u skladu s promjenama u društvu, promjenama na tržištu i promjenama u željama i očekivanjima potrošača. Ekološke promjene utjecale su kako na potrošače tako i na nove aktivnosti marketinga. Oblikovanje marketinških aktivnosti, uvažavajući prirodno okruženje, nazivamo zelenim marketingom. Zeleni marketing je vrsta društvenog, ekološkog marketinga u kojem se proizvodi, usluge i sve marketinške aktivnosti oblikuju i provode uzimajući u obzir djelovanje i utjecaj koji mogu imati na okoliš i društvo u cjelini. Ovaj, rastući, tržišni segment zelenih potrošača privukao je veliku pozornost te pružio nove mogućnosti gospodarskim subjektima za razvoj i napredovanje, uz istovremeno pozitivno djelovanje i utjecaj na okolinu i samo društvo. Uspješna primjena zelenog marketinga zahtjeva uz postojanje određenih gospodarskih, političkih i zakonodavnih preduvjeta i sveobuhvatnu i dinamičnu bazu znanja o ponašanjima i očekivanjima hrvatskih zelenih potrošača. Tek na temelju toga moguće je u Republici Hrvatskoj razvijati strategiju razvoja zelenog marketinga na mikro i makro razini. Ruralna područja Republike Hrvatske, pa tako i Vukovarsko-srijemska županija, koja su bez industrije, nezagađena i biološki raznolika potencijalne su ekološke oaze za proizvodnju raznovrsnih ekoproizvoda, postojeća su prednost pred konkurencijom na međunarodnom tržištem. Sustavnim ulaganjem, dobrim zakonodavstvom te suradnjom gospodarstva i znanosti Republika Hrvatska mogla bi stvoriti prepoznatljivi zeleni brand

Financial management as a tool for sustainable development of non-profit sports organizations – analysis of futsal competitions in Eastern Croatia

The aim of this paper is to establish the impact of revenue and expenditure management on sports events organized by non-profit sports organizations. The subject of the case study is futsal, a team sport known also as five-a-side football which is popular at the recreational level in the Republic of Croatia, has a long history and relatively low organizational costs. The geographical area of the analysis includes five eastern counties of the Republic of Croatia, while the analyzed format of the competition is the one where teams compete for several months, i.e., an entire season. These are amateur competitions where the goal set by the organizer is the development and popularization of the sport, rather than profit. The primary research included in-depth interviews with responsible persons within county football centers and subsequently the organizers of the competitions being held. After the information was obtained, the revenue and expenditure structure, as well as costs of an individual team per played match, were analyzed. Based on this information, through secondary research, publicly available data on individual costs when organizing a sports competition were obtained, and a projection of a sustainable budget was made by balancing its revenue and expenditure aspects. The analysis of the expenditure structure established fixed and variable costs as well as their effect on project sustainability. In accordance with all the results obtained, the main factors of financial difficulties for the sports organizations organizing such competitions were detected, while the conclusion suggests several specific measures possible for overcoming such difficulties

The application of the CAPM model on selected shares on the Croatian capital market

The Capital Asset Pricing Model is a model that describes the relationship between risk, expected return and valuation of securities. The theoretical and practical value of this model has proved unquestionable, but under ideal circumstances. The theory has been utilized by numerous researchers and it confirms the linear relationship between risk and return under the CAPM (Capital Asset Pricing Model) model showing that greater exposure to risk provides higher returns. However, empirical research showed there were numerous factors that CAPM model did not take into account since it is based on assumptions which exist in reality, but are invisible. Therefore, it is very interesting to study the application of the CAPM model on selected shares on the Croatian capital market and analyze the possibilities of its application in discovering the misvalued shares. Share price changes on the Croatian capital market suggest there are some unknown factors that also influence share valuation. There is no doubt that the fundamental analysis of shares is not sufficient for evaluating the real share value in light of various invisible elements and all available information available which affect their value as well

Financial management as a tool for sustainable development of non-profit sports organizations – analysis of futsal competitions in Eastern Croatia

The aim of this paper is to establish the impact of revenue and expenditure management on sports events organized by non-profit sports organizations. The subject of the case study is futsal, a team sport known also as five-a-side football which is popular at the recreational level in the Republic of Croatia, has a long history and relatively low organizational costs. The geographical area of the analysis includes five eastern counties of the Republic of Croatia, while the analyzed format of the competition is the one where teams compete for several months, i.e., an entire season. These are amateur competitions where the goal set by the organizer is the development and popularization of the sport, rather than profit. The primary research included in-depth interviews with responsible persons within county football centers and subsequently the organizers of the competitions being held. After the information was obtained, the revenue and expenditure structure, as well as costs of an individual team per played match, were analyzed. Based on this information, through secondary research, publicly available data on individual costs when organizing a sports competition were obtained, and a projection of a sustainable budget was made by balancing its revenue and expenditure aspects. The analysis of the expenditure structure established fixed and variable costs as well as their effect on project sustainability. In accordance with all the results obtained, the main factors of financial difficulties for the sports organizations organizing such competitions were detected, while the conclusion suggests several specific measures possible for overcoming such difficulties