118 research outputs found

    Experimental approaches to the assessment of potential cardioprotective means with doxorubicin-associated cardiomyopathy

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    Development of methodological approaches for evaluation of cardioprotective activity of drugs in doxorubicin cardiomyopath

    Evaluation of cardioprotective effects of the incritinmimetics exenatideand vildagliptin in the experiment

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    The results of experimental and clinical trials make it clear that incretin mimetics possess pleiotropic effects and demonstrate the value in terms of assessment of their potential opportunities as cardioprotectors. Goals: To study the cardioprotective effects of exenatide and vildagliptin on the model of doxorubicin-induced cardiomyopath

    Neuroprotective effects of the novel ethylthiadiazole derivatives (LHT 4-15) in male rats

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    The study was performed on male rats of the Wistar line. The animals were simulated with total cerebral ischemia with preliminary administration of LHT 4-15 compounds in doses of 25 and 50 mg/kg for 60 min. The data obtained from the neurological deficit and in the behavioral tests of the experimental groups confirm the theory of the presence of ethylthiadiazole derivatives under the LHT code 4–15 neuroprotective properti

    Study of dose-dependent effect of 2-ethyl-6-methyl-3 hydroxypyridine succinate on the contractile function of isolated rat heat

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    In experiments on the isolated rat heart there were studied the effects of different doses (21.43 mg/kg/day and 85 . 72 mg/kg/day) 2-ethyl-6-methyl-3 hydroxypy ridine succinate ("EkoPharmInvest", Russia), on the contractile function of isolated hearts subjected to prior doxorubicin model (20 mg/kg, intraperitoneal) of pathology. The dynamic of the power mechanisms of ion transport was evaluated by imposing high h eart rate (480 BPM) and increase concentration of Π‘Π°2+ to 5 mmol in perfusat

    Digital-consulting: features of digital transformation in the field of consulting

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    The leading direction in the field of consulting: digital-consulting, which appeared in the conditions of transformation of the traditional economy into a digital one, has been considered. An attempt has been made to determine the essence of digital consulting, to identify priority areas for the development of consulting companies in the era of digitalization, which was the purpose of the work. The main stages of the formation and changes in the field of consulting taking into account trends in the global economy have been noted. Specific features and development opportunities of a consulting company that reflect the essence of digital transformation in this area have been defined and presented in the form of a consulting model 4.0. The results of studying the development of this market, including digital consulting in market leading companies, have been presented. It has been concluded about the importance of the transition to the digital transformation according to the Consulting 4.0 model, using all the features of the digital-consulting formation stage, in order to achieve digital leadership. The research results can be used to expand and systematize scientific knowledge in the field of digital consulting, as well as to determine strategic guidelines for the development of consulting organizations in the context of digitalization

    ΠŸΠΎΠ²Ρ‹ΡˆΠ΅Π½ΠΈΠ΅ эффСктивности автоматичСской частотной Ρ€Π°Π·Π³Ρ€ΡƒΠ·ΠΊΠΈ энСргосистСмы

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    Π£ статті Ρ€ΠΎΠ·Π³Π»ΡΠ΄Π°Ρ”Ρ‚ΡŒΡΡ систСма Π°Π²Ρ‚ΠΎΠΌΠ°Ρ‚ΠΈΡ‡Π½ΠΎΠ³ΠΎ частотного розвантаТСння (АЧР) Π΅Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ΅Π½Π΅Ρ€Π³Π΅Ρ‚ΠΈΡ‡Π½ΠΎΡ— систСми. ΠœΠ΅Ρ‚ΠΎΡŽ Ρ€ΠΎΠ±ΠΎΡ‚ΠΈ Ρ” вдосконалСння структури ΠΉ Π°Π»Π³ΠΎΡ€ΠΈΡ‚ΠΌΡ–Π² Ρ€ΠΎΠ±ΠΎΡ‚ΠΈ систСми АЧР-1 Π·Π° Ρ€Π°Ρ…ΡƒΠ½ΠΎΠΊ використання сучасних Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΠ³Ρ–ΠΉ, Π° самС ΠΌΠΎΠ½Ρ–Ρ‚ΠΎΡ€ΠΈΠ½Π³Ρƒ ΠΏΠ΅Ρ€Π΅Ρ…Ρ–Π΄Π½ΠΈΡ… Ρ€Π΅ΠΆΠΈΠΌΡ–Π². ДослідТСння проводилися модСлюванням Ρ€ΠΎΠ±ΠΎΡ‚ΠΈ складної СнСргосистСми ΠΏΡ€ΠΈ Π²ΠΈΠ½ΠΈΠΊΠ½Π΅Π½Π½Ρ– Ρ€Ρ–Π·Π½ΠΈΡ… Π°Π²Π°Ρ€Ρ–ΠΉΠ½ΠΈΡ… ситуацій Ρƒ ΠΏΡ€ΠΎΠ³Ρ€Π°ΠΌΠ½ΠΎΠΌΡƒ комплСксі Power Factory. Завданнями Π±ΡƒΠ»ΠΈ виявлСння Ρ„Π°ΠΊΡ‚Ρƒ Ρ€Π΅Π°ΠΊΡ†Ρ–Ρ— ΠΊΡƒΡ‚Π° Π½Π°ΠΏΡ€ΡƒΠ³ΠΈ Π½Π° появу Π°Π²Π°Ρ€Ρ–ΠΉΠ½ΠΎΡ— ситуації, Π° Ρ‚Π°ΠΊΠΎΠΆ розроблСння Π°Π»Π³ΠΎΡ€ΠΈΡ‚ΠΌΡƒ фіксації Π°Π²Π°Ρ€Ρ–ΠΉΠ½ΠΎΡ— ситуації Π·Π° ΡˆΠ²ΠΈΠ΄ΠΊΡ–ΡΡ‚ΡŽ Π·ΠΌΡ–Π½ΠΈ ΠΊΡƒΡ‚Π° Π½Π°ΠΏΡ€ΡƒΠ³ΠΈ. Π£ Ρ€ΠΎΠ±ΠΎΡ‚Ρ– Ρ€ΠΎΠ·Ρ€ΠΎΠ±Π»Π΅Π½ΠΎ Π°Π»Π³ΠΎΡ€ΠΈΡ‚ΠΌ фіксації Π°Π²Π°Ρ€Ρ–ΠΉΠ½ΠΎΡ— ситуації Π·Π° ΡˆΠ²ΠΈΠ΄ΠΊΡ–ΡΡ‚ΡŽ Π·ΠΌΡ–Π½ΠΈ ΠΊΡƒΡ‚Π° Π½Π°ΠΏΡ€ΡƒΠ³ΠΈ. Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΎΠΌ Ρ– новизною Π΄ΠΎΡΠ»Ρ–Π΄ΠΆΠ΅Π½ΡŒ Ρ” пропозиція ΠΌΠΎΠ΄Π΅Ρ€Π½Ρ–Π·Π°Ρ†Ρ–Ρ— систСми АЧР-1 Π·Π° Ρ€Π°Ρ…ΡƒΠ½ΠΎΠΊ увСдСння Π΄ΠΎΠ΄Π°Ρ‚ΠΊΠΎΠ²ΠΎΠ³ΠΎ пускового ΠΎΡ€Π³Π°Π½Π°, Ρ‰ΠΎ Ρ€Π΅Π°Π³ΡƒΡ” Π½Π° ΡˆΠ²ΠΈΠ΄ΠΊΡ–ΡΡ‚ΡŒ Π·ΠΌΡ–Π½ΠΈ ΠΊΡƒΡ‚Π° Π½Π°ΠΏΡ€ΡƒΠ³ΠΈ, яка Π·Π±Ρ–Π»ΡŒΡˆΡƒΡ” ΡˆΠ²ΠΈΠ΄ΠΊΡ–ΡΡ‚ΡŒ Ρ€ΠΎΠ±ΠΎΡ‚ΠΈ систСми АЧР-1. Завдяки Ρ†ΡŒΠΎΠΌΡƒ запуск систСми АЧР Π²Ρ–Π΄Π±ΡƒΠ²Π°Ρ”Ρ‚ΡŒΡΡ Π½Π΅ Ρ‚Ρ–Π»ΡŒΠΊΠΈ ΠΏΡ€ΠΈ досягнСнні β€œΡ‡Π°ΡΡ‚ΠΎΡ‚Π½ΠΎΡ—β€ уставки ΡΠΏΡ€Π°Ρ†ΡŽΠ²Π°Π½Π½Ρ, Π° ΠΉ Π·Π° Ρ€Π°Ρ…ΡƒΠ½ΠΎΠΊ Π°Π½Π°Π»Ρ–Π·Ρƒ ΡˆΠ²ΠΈΠ΄ΠΊΠΎΡΡ‚Ρ– Π·ΠΌΡ–Π½ΠΈ ΠΊΡƒΡ‚Π° Π½Π°ΠΏΡ€ΡƒΠ³ΠΈ Ρƒ Π²ΡƒΠ·Π»Ρ–.The paper considers the frequency load shedding of an electric power system. The objective of this paper is to enhance the structure and algorithms of frequency load shedding-1 (AUFLS-1) using cutting-edge technologies, namely Wide Area Measurement System. We model the operation of the system of complex power supply when various emergencies in the Power Factory software occur. We aim at revealing the fact of the voltage corner reaction on the emergency occurrence and elaborating the algorithm of detecting the emergency by speed of voltage corner change. The result and novelty of this research is that we propose how to upgrade the system AUFLS-1 by introducing the additional starting block reacting to the speed of the voltage corner change which increases the speed of AUFLS-1 system operation. As a result the system AUFLS-1 starts up not only by achieving β€œfrequency” set point but also by analyzing the speed of voltage corner change.Π’ ΡΡ‚Π°Ρ‚ΡŒΠ΅ рассматриваСтся систСма автоматичСской частотной Ρ€Π°Π·Π³Ρ€ΡƒΠ·ΠΊΠΈ (АЧР) элСктроэнСргСтичСской систСмы. ЦСлью Ρ€Π°Π±ΠΎΡ‚Ρ‹ являСтся ΡΠΎΠ²Π΅Ρ€ΡˆΠ΅Π½ΡΡ‚Π²ΠΎΠ²Π°Π½ΠΈΠ΅ структуры ΠΈ Π°Π»Π³ΠΎΡ€ΠΈΡ‚ΠΌΠΎΠ² Ρ€Π°Π±ΠΎΡ‚Ρ‹ систСмы АЧР-1 Π·Π° счСт использования соврСмСнных Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ, Π° ΠΈΠΌΠ΅Π½Π½ΠΎ ΠΌΠΎΠ½ΠΈΡ‚ΠΎΡ€ΠΈΠ½Π³Π° ΠΏΠ΅Ρ€Π΅Ρ…ΠΎΠ΄Π½Ρ‹Ρ… Ρ€Π΅ΠΆΠΈΠΌΠΎΠ². ИсслСдования ΠΏΡ€ΠΎΠ²ΠΎΠ΄ΠΈΠ»ΠΈΡΡŒ ΠΏΡƒΡ‚Π΅ΠΌ модСлирования Ρ€Π°Π±ΠΎΡ‚Ρ‹ слоТной энСргосистСмы ΠΏΡ€ΠΈ Π²ΠΎΠ·Π½ΠΈΠΊΠ½ΠΎΠ²Π΅Π½ΠΈΠΈ Ρ€Π°Π·Π»ΠΈΡ‡Π½Ρ‹Ρ… Π°Π²Π°Ρ€ΠΈΠΉΠ½Ρ‹Ρ… ситуаций Π² ΠΏΡ€ΠΎΠ³Ρ€Π°ΠΌΠΌΠ½ΠΎΠΌ комплСксС Power Factory. Π—Π°Π΄Π°Ρ‡Π°ΠΌΠΈ Ρ€Π°Π±ΠΎΡ‚Ρ‹ Π±Ρ‹Π»ΠΈ выявлСниС Ρ„Π°ΠΊΡ‚Π° Ρ€Π΅Π°ΠΊΡ†ΠΈΠΈ ΡƒΠ³Π»Π° напряТСния Π½Π° появлСниС Π°Π²Π°Ρ€ΠΈΠΉΠ½ΠΎΠΉ ситуации, Π° Ρ‚Π°ΠΊΠΆΠ΅ Ρ€Π°Π·Ρ€Π°Π±ΠΎΡ‚ΠΊΠ° Π°Π»Π³ΠΎΡ€ΠΈΡ‚ΠΌΠ° фиксации Π°Π²Π°Ρ€ΠΈΠΉΠ½ΠΎΠΉ ситуации ΠΏΠΎ скорости измСнСния ΡƒΠ³Π»Π° напряТСния. Π’ Ρ€Π°Π±ΠΎΡ‚Π΅ Ρ€Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Π½ Π°Π»Π³ΠΎΡ€ΠΈΡ‚ΠΌ фиксации Π°Π²Π°Ρ€ΠΈΠΉΠ½ΠΎΠΉ ситуации ΠΏΠΎ скорости измСнСния ΡƒΠ³Π»Π° напряТСния. Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΎΠΌ ΠΈ Π½ΠΎΠ²ΠΈΠ·Π½ΠΎΠΉ Ρ€Π°Π±ΠΎΡ‚Ρ‹ являСтся ΠΏΡ€Π΅Π΄Π»ΠΎΠΆΠ΅Π½ΠΈΠ΅ ΠΌΠΎΠ΄Π΅Ρ€Π½ΠΈΠ·Π°Ρ†ΠΈΠΈ систСмы АЧР-1 Π·Π° счСт ввСдСния Π΄ΠΎΠΏΠΎΠ»Π½ΠΈΡ‚Π΅Π»ΡŒΠ½ΠΎΠ³ΠΎ пускового ΠΎΡ€Π³Π°Π½Π°, Ρ€Π΅Π°Π³ΠΈΡ€ΡƒΡŽΡ‰Π΅Π³ΠΎ Π½Π° ΡΠΊΠΎΡ€ΠΎΡΡ‚ΡŒ измСнСния ΡƒΠ³Π»Π° напряТСния, которая ΡƒΠ²Π΅Π»ΠΈΡ‡ΠΈΠ²Π°Π΅Ρ‚ ΡΠΊΠΎΡ€ΠΎΡΡ‚ΡŒ Ρ€Π°Π±ΠΎΡ‚Ρ‹ систСмы АЧР-1. Благодаря этому запуск систСмы АЧР происходит Π½Π΅ Ρ‚ΠΎΠ»ΡŒΠΊΠΎ ΠΏΡ€ΠΈ достиТСнии β€œΡ‡Π°ΡΡ‚ΠΎΡ‚Π½ΠΎΠΉβ€ уставки срабатывания, Π° ΠΈ Π·Π° счСт Π°Π½Π°Π»ΠΈΠ·Π° скорости измСнСния ΡƒΠ³Π»Π° напряТСния Π² ΡƒΠ·Π»Π΅

    Effect of <i>Bifidobacterium bifidum</i> supernatant on the morphological and functional characteristics of human fibroblasts in real time during an <i>in vitro</i> experiment

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    Currently, there is an active search for exogenous stimulators of repair and regeneration processes. In the recent decades, some data on the immunotropic activity of bifidobacteria have been accumulated. The key role in healing of wound defects belongs to fibroblasts due to the secretion of the extracellular matrix components, metabolites, signal factors for the surrounding cells, and tissue metabolism regulation. The paper presents the results of the study of the effect of Bifidobacterium bifidum supernatant (10 ml/mL) on the morphological and functional properties of human fibroblasts in real time during the in vitro experiment. In our work, we used the reference strain B. bifidum 791 (All-Russian Collection of Industrial Microorganisms of the State Research Institute for Genetics and Selection of Industrial Microorganisms β€œGenetika”, Deposit No. AS-1247) used in the production of the probiotic product β€œBifidumbacterin” (ZAO β€œEcopolis”, the city of Kovrov), and adult human fibroblasts (cell line LECH-4 (81)) (laboratory of cell cultures ENIIVI, the city of Yekaterinburg). Structural and functional studies were conducted on co-culture days 1, 3, 7, 14, 21, and 28. The products of B. bifidum secondary metabolism have a stressful effect on the morphological and functional state of fibroblasts on the first day. The processes of proliferation are stimulated in the culture in the experiment (2.67Β±0.24) compared with the control group (0.75Β±0.15) (p &lt; 0.01) without blocking apoptosis in the cell. This leads to the increase in the production of extracellular matrix proteins, both collagen (pg/mL) (400Β±19 against 110Β±25 in the control group), and elastin (ng/mL) 395Β±30 and 125Β±29). Co-culture of fibroblasts within 24 hours in the experimental sample leads to a massive β€œrelease” of the CD44 receptor (p &lt; 0.05), compared to the control group which is confirmed by phenotypic changes (r = 0.66). The decrease of CD105+, CD44+ receptors (p &lt; 0.05), compared with the control group and the increase of CD29+ expression (p &lt; 0.05) is observed on days 1 and 3. Activated fibroblasts have an altered secretory phenotype that produces cytokines of various types such as TGF-b (r = 0.78), IL-6 (r = 0.57), IL-1b (r = 0.75), IL-8 (r = 0.63). The maximum adaptation of cells in the experimental system is registered on the 7th day, which correlates with morphometric (r = 0.59) and cytometric (r = 0.71) studies. The received data contribute to understanding of the mechanisms of the immunoregulatory influence of normal biota (in the bifidobacteria model) on the repair and regeneration processes

    УстойчивоС ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅ ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ: исслСдованиС Ρ‡Π΅Ρ€Π΅Π· ΠΏΡ€ΠΈΠ·ΠΌΡƒ Ρ‚Π΅ΠΎΡ€ΠΈΠΈ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ

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    Purpose: to present an author-designed methodology for measuring sustainable consumer behavior and the results of its practical evaluation for the verbal modelling of behavior of consumers of generations X, Y and z in conditions of unstable socio-economic and environmental systems.Methods: the study is grounded in the application of methods of content analysis of secondary information and statistical analysis of primary data. Results and implications of the research study are grounded in the use of the author-designed system of indicators of sustainable consumer behavior in the marketing study of the extent of manifestation of such behavior by consumers of generations X, Y, z on a representative sample of 1195 units who reside in more than 200 large cities in Russia.Results: the author-designed customized methodology for measuring sustainable consumer behavior that is grounded in a system of qualitative indicators, classified by clusters of interrelated objectives on sustainable societal development (socio-economic, social and socio-environmental), has been developed. The study findings enabled the authors to identify significant differences in indicators of sustainable behavior of consumers of different generations and to determine their proclivity to exhibit sustainable behavior in the future. The detected differences served as the basis for demonstration of both the verbal models of sustainable behavior of consumers of generations X, Y and z and the possibility to identify generational groups as large market segments for the purposes of differentiating sustainable marketing strategies.Π‘onclusions and Relevance: the results of testing of the author-designed methodology for measuring sustainable behavior of consumers from different generational groups confirmed the provisions of the generational theory on differences in their behavior, which manifested itself in differentiation of the contribution of consumers of the X, Y, z generations to achieving socio-economic, social and environmental objectives in the country through productive (destructive) behavioral patterns. Therefore, application of generational theory provisions will be instrumental in identifying large target market segments, corresponding to the generational groups with different profiles and models of sustainable behavior, which will require differentiated approach in sustainable marketing.ЦСль ΡΡ‚Π°Ρ‚ΡŒΠΈ – ΠΏΡ€Π΅Π΄ΡΡ‚Π°Π²ΠΈΡ‚ΡŒ Π°Π²Ρ‚ΠΎΡ€ΡΠΊΡƒΡŽ ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΈΠΊΡƒ измСрСния устойчивого повСдСния ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ ΠΈ Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ Π΅Π΅ Π°ΠΏΡ€ΠΎΠ±Π°Ρ†ΠΈΠΈ для Π²Π΅Ρ€Π±Π°Π»ΡŒΠ½ΠΎΠ³ΠΎ модСлирования ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»ΡŒΡΠΊΠΎΠ³ΠΎ повСдСния прСдставитСлСй ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ X, Y ΠΈ z Π² условиях Π½Π΅ΡΡ‚Π°Π±ΠΈΠ»ΡŒΠ½ΠΎΡΡ‚ΠΈ ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎ-экономичСских ΠΈ ΠΏΡ€ΠΈΡ€ΠΎΠ΄Π½Ρ‹Ρ… систСм.ΠœΠ΅Ρ‚ΠΎΠ΄Ρ‹ ΠΈΠ»ΠΈ мСтодология провСдСния Ρ€Π°Π±ΠΎΡ‚Ρ‹: ИсслСдованиС основано Π½Π° ΠΏΡ€ΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠΈ ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² ΠΊΠΎΠ½Ρ‚Π΅Π½Ρ‚-Π°Π½Π°Π»ΠΈΠ·Π° Π²Ρ‚ΠΎΡ€ΠΈΡ‡Π½ΠΎΠΉ ΠΈΠ½Ρ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΠΈ ΠΈ статистичСского Π°Π½Π°Π»ΠΈΠ·Π° ΠΏΠ΅Ρ€Π²ΠΈΡ‡Π½Ρ‹Ρ… Π΄Π°Π½Π½Ρ‹Ρ…. Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ ΠΈ Π²Ρ‹Π²ΠΎΠ΄Ρ‹ Ρ€Π°Π±ΠΎΡ‚Ρ‹ Π±Π°Π·ΠΈΡ€ΡƒΡŽΡ‚ΡΡ Π½Π° использовании авторской систСмы ΠΏΠΎΠΊΠ°Π·Π°Ρ‚Π΅Π»Π΅ΠΉ устойчивого повСдСния ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ Π² ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³ΠΎΠ²ΠΎΠΌ исслСдовании стСпСни проявлСния ΠΏΠΎΠ΄ΠΎΠ±Π½ΠΎΠ³ΠΎ повСдСния потрСбитСлями ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ X, Y ΠΈ z Π½Π° Ρ€Π΅ΠΏΡ€Π΅Π·Π΅Π½Ρ‚Π°Ρ‚ΠΈΠ²Π½ΠΎΠΉ Π²Ρ‹Π±ΠΎΡ€ΠΊΠ΅ объСмом 1195 элСмСнтов, ΠΏΡ€ΠΈ ΠΎΡ…Π²Π°Ρ‚Π΅ Π±ΠΎΠ»Π΅Π΅ Ρ‡Π΅ΠΌ 200-Ρ‚Π° ΠΊΡ€ΡƒΠΏΠ½Ρ‹Ρ… Π³ΠΎΡ€ΠΎΠ΄ΠΎΠ² России.Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ Ρ€Π°Π±ΠΎΡ‚Ρ‹. Π Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Π½Π° ΠΈ Π°ΠΏΡ€ΠΎΠ±ΠΈΡ€ΠΎΠ²Π°Π½Π° авторская ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΈΠΊΠ° измСрСния устойчивого повСдСния ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ Π½Π° основС систСмы качСствСнных ΠΏΠΎΠΊΠ°Π·Π°Ρ‚Π΅Π»Π΅ΠΉ, классифицированных Π² Π±Π»ΠΎΠΊΠΈ ΠΏΠΎ Π²ΠΊΠ»Π°Π΄Ρƒ Π² Ρ€Π΅ΡˆΠ΅Π½ΠΈΠ΅ взаимосвязанных Π·Π°Π΄Π°Ρ‡ ΠΏΠΎ устойчивому Ρ€Π°Π·Π²ΠΈΡ‚ΠΈΡŽ общСства: ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎ-экономичСских, ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ…, ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎ-экологичСских. По Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Π°ΠΌ исслСдования выявлСны сущСствСнныС различия Π² устойчивом ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠΈ ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ ΠΈΠ· Ρ€Π°Π·Π½Ρ‹Ρ… поколСнчСских Π³Ρ€ΡƒΠΏΠΏ, ΠΎΠΏΡ€Π΅Π΄Π΅Π»Π΅Π½Π° ΠΈΡ… Π³ΠΎΡ‚ΠΎΠ²Π½ΠΎΡΡ‚ΡŒ ΠΊ ΠΏΡ€ΠΎΡΠ²Π»Π΅Π½ΠΈΡŽ устойчивого повСдСния Π² Π±ΡƒΠ΄ΡƒΡ‰Π΅ΠΌ. На основании выявлСнных Ρ€Π°Π·Π»ΠΈΡ‡ΠΈΠΉ прСдставлСны Π²Π΅Ρ€Π±Π°Π»ΡŒΠ½Ρ‹Π΅ ΠΌΠΎΠ΄Π΅Π»ΠΈ устойчивого повСдСния ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ X, Y ΠΈ z, ΠΏΠΎΠΊΠ°Π·Π°Π½Π° Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡ‚ΡŒ выдСлСния поколСнчСских Π³Ρ€ΡƒΠΏΠΏ Π² качСствС ΠΊΡ€ΡƒΠΏΠ½Ρ‹Ρ… сСгмСнтов Ρ€Ρ‹Π½ΠΊΠ° для Π΄ΠΈΡ„Ρ„Π΅Ρ€Π΅Π½Ρ†ΠΈΡ€ΠΎΠ²Π°Π½Π½Ρ‹Ρ… стратСгий ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π° устойчивости.Π’Ρ‹Π²ΠΎΠ΄Ρ‹. Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ Π°ΠΏΡ€ΠΎΠ±Π°Ρ†ΠΈΠΈ авторской ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΈΠΊΠΈ измСрСния устойчивого повСдСния ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ ΠΈΠ· Ρ€Π°Π·Π½Ρ‹Ρ… поколСнчСских Π³Ρ€ΡƒΠΏΠΏ ΠΏΠΎΠ΄Ρ‚Π²Π΅Ρ€Π΄ΠΈΠ»ΠΈ полоТСния Ρ‚Π΅ΠΎΡ€ΠΈΠΈ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ ΠΎ различиях Π² ΠΈΡ… ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠΈ, Ρ‡Ρ‚ΠΎ Π²Ρ‹Ρ€Π°Π·ΠΈΠ»ΠΎΡΡŒ Π² Π΄ΠΈΡ„Ρ„Π΅Ρ€Π΅Π½Ρ†ΠΈΠ°Ρ†ΠΈΠΈ Π²ΠΊΠ»Π°Π΄Π° ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ X, Y ΠΈ z Π² Ρ€Π΅ΡˆΠ΅Π½ΠΈΠ΅ ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎ-экономичСских, ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… ΠΈ ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎ-экологичСских Π·Π°Π΄Π°Ρ‡ Π² странС Π·Π° счСт ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ‚ΠΈΠ²Π½Ρ‹Ρ… (дСструктивных) ΠΏΠ°Ρ‚Ρ‚Π΅Ρ€Π½ΠΎΠ² повСдСния. ΠŸΡ€ΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠ΅ Ρ‚Π΅ΠΎΡ€ΠΈΠΈ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΎ Π²Ρ‹Π΄Π΅Π»ΠΈΡ‚ΡŒ ΠΊΡ€ΡƒΠΏΠ½Ρ‹Π΅ Ρ†Π΅Π»Π΅Π²Ρ‹Π΅ сСгмСнты Ρ€Ρ‹Π½ΠΊΠ°, ΡΠΎΠΎΡ‚Π²Π΅Ρ‚ΡΡ‚Π²ΡƒΡŽΡ‰ΠΈΠ΅ поколСнчСским Π³Ρ€ΡƒΠΏΠΏΠ°ΠΌ с Ρ€Π°Π·Π½Ρ‹ΠΌΠΈ модСлями устойчивого повСдСния, Ρ‡Ρ‚ΠΎ ΠΏΠΎΡ‚Ρ€Π΅Π±ΡƒΠ΅Ρ‚ Π΄ΠΈΡ„Ρ„Π΅Ρ€Π΅Π½Ρ†ΠΈΡ€ΠΎΠ²Π°Π½Π½ΠΎΠ³ΠΎ ΠΏΠΎΠ΄Ρ…ΠΎΠ΄Π° Π² ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π΅ устойчивости

    БистСматизация ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² противодСйствия ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ†ΠΈΠΈ Ρ‚ΠΎΠ²Π°Ρ€ΠΎΠ² ΠΏΡ€Π΅ΠΌΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… Π±Ρ€Π΅Π½Π΄ΠΎΠ²

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    Purpose: the purpose of the article is to systematize the methods of combating counterfeiting of premium brands in order to justify the need to shift the focus from the use of methods of exclusively state regulation, mainly of a legal and technological nature, to marketing methods to curb the growth of counterfeit products for premium brands.Methods: the study is based on the use of desk methods for collecting and processing data, using methods of systemic and structural-functional assessment of actual data, methods of multidimensional classification in segmenting consumers of counterfeit products, methods of indexing and structuring marketing methods to combat counterfeit products.Results: based on the analysis of the state of the market for counterfeit premium brands and the methods used to counteract the production and distribution of counterfeit products, the authors systematized marketing methods to curb the growth of consumer demand for counterfeit products of premium brands, which made it possible to identify new methods to combat counterfeiting. As part of the systematization carried out by the authors, the types of consumers of counterfeit products of premium brands are classified based on psychographic and behavioral segmentation, as well as groups of offline, online and combined marketing methods to counter the spread of counterfeit of premium brands.Conclusions and Relevance: the results of the study will allow premium brand stakeholders to form a broader view of the set of methods used to combat counterfeit products and improve the effectiveness of the methods used.ЦСль ΡΡ‚Π°Ρ‚ΡŒΠΈ – ΡΠΈΡΡ‚Π΅ΠΌΠ°Ρ‚ΠΈΠ·ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ ΠΌΠ΅Ρ‚ΠΎΠ΄Ρ‹ противодСйствия ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ†ΠΈΠΈ Ρ‚ΠΎΠ²Π°Ρ€ΠΎΠ² ΠΏΡ€Π΅ΠΌΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… Π±Ρ€Π΅Π½Π΄ΠΎΠ² для обоснования нСобходимости смСщСния фокуса с использования ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² ΠΈΡΠΊΠ»ΡŽΡ‡ΠΈΡ‚Π΅Π»ΡŒΠ½ΠΎ государствСнного рСгулирования, прСимущСствСнно ΠΏΡ€Π°Π²ΠΎΠ²ΠΎΠ³ΠΎ ΠΈ тСхнологичСского Ρ…Π°Ρ€Π°ΠΊΡ‚Π΅Ρ€Π°, Π½Π° ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³ΠΎΠ²Ρ‹Π΅ ΠΌΠ΅Ρ‚ΠΎΠ΄Ρ‹ ΠΏΠΎ ΡΠ΄Π΅Ρ€ΠΆΠΈΠ²Π°Π½ΠΈΡŽ роста ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚Π° Π½Π° ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡŽ ΠΏΡ€Π΅ΠΌΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… Π±Ρ€Π΅Π½Π΄ΠΎΠ².ΠœΠ΅Ρ‚ΠΎΠ΄Ρ‹ ΠΈΠ»ΠΈ мСтодология провСдСния Ρ€Π°Π±ΠΎΡ‚Ρ‹. ИсслСдованиС основано Π½Π° ΠΏΡ€ΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠΈ ΠΊΠ°Π±ΠΈΠ½Π΅Ρ‚Π½Ρ‹Ρ… ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² сбора ΠΈ ΠΎΠ±Ρ€Π°Π±ΠΎΡ‚ΠΊΠΈ Π΄Π°Π½Π½Ρ‹Ρ…, использовании ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² систСмной ΠΈ структурно-Ρ„ΡƒΠ½ΠΊΡ†ΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠΉ ΠΎΡ†Π΅Π½ΠΊΠΈ фактичСских Π΄Π°Π½Π½Ρ‹Ρ…, ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² ΠΌΠ½ΠΎΠ³ΠΎΠΌΠ΅Ρ€Π½ΠΎΠΉ классификации ΠΏΡ€ΠΈ сСгмСнтировании ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠΈ, ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² индСксирования ΠΈ структурирования ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³ΠΎΠ²Ρ‹Ρ… ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² Π±ΠΎΡ€ΡŒΠ±Ρ‹ с ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠ΅ΠΉ.Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ Ρ€Π°Π±ΠΎΡ‚Ρ‹. На основании Π°Π½Π°Π»ΠΈΠ·Π° состояния Ρ€Ρ‹Π½ΠΊΠ° ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠΈ ΠΏΡ€Π΅ΠΌΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… Π±Ρ€Π΅Π½Π΄ΠΎΠ² ΠΈ примСняСмых ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² противодСйствия производству ΠΈ Ρ€Π°ΡΠΏΡ€ΠΎΡΡ‚Ρ€Π°Π½Π΅Π½ΠΈΡŽ ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚Π° Π°Π²Ρ‚ΠΎΡ€Ρ‹ систСматизировали ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³ΠΎΠ²Ρ‹Π΅ ΠΌΠ΅Ρ‚ΠΎΠ΄Ρ‹ ΠΏΠΎ ΡΠ΄Π΅Ρ€ΠΆΠΈΠ²Π°Π½ΠΈΡŽ роста спроса ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ Π½Π° ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚Π½ΡƒΡŽ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡŽ ΠΏΡ€Π΅ΠΌΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… Π±Ρ€Π΅Π½Π΄ΠΎΠ², Ρ‡Ρ‚ΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΎ Π²Ρ‹ΡΠ²ΠΈΡ‚ΡŒ Π½ΠΎΠ²Ρ‹Π΅ ΠΌΠ΅Ρ‚ΠΎΠ΄Ρ‹ Π±ΠΎΡ€ΡŒΠ±Ρ‹ с ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚ΠΎΠΌ. Π’ Ρ€Π°ΠΌΠΊΠ°Ρ… ΠΏΡ€ΠΎΠ²Π΅Π΄Π΅Π½Π½ΠΎΠΉ Π°Π²Ρ‚ΠΎΡ€Π°ΠΌΠΈ систСматизации классифицированы Ρ‚ΠΈΠΏΡ‹ ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠΈ ΠΏΡ€Π΅ΠΌΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… Π±Ρ€Π΅Π½Π΄ΠΎΠ² Π½Π° основС психографичСской ΠΈ повСдСнчСской сСгмСнтации, Π° Ρ‚Π°ΠΊΠΆΠ΅ Π²Ρ‹Π΄Π΅Π»Π΅Π½Ρ‹ Π³Ρ€ΡƒΠΏΠΏΡ‹ ΠΎΡ„Π»Π°ΠΉΠ½, ΠΎΠ½Π»Π°ΠΉΠ½ ΠΈ совмСщСнных ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³ΠΎΠ²Ρ‹Ρ… ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² ΠΏΠΎ ΠΏΡ€ΠΎΡ‚ΠΈΠ²ΠΎΠ΄Π΅ΠΉΡΡ‚Π²ΠΈΡŽ Ρ€Π°ΡΠΏΡ€ΠΎΡΡ‚Ρ€Π°Π½Π΅Π½ΠΈΡŽ ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠΈ ΠΏΡ€Π΅ΠΌΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… Π±Ρ€Π΅Π½Π΄ΠΎΠ².Π’Ρ‹Π²ΠΎΠ΄Ρ‹. Авторами прСдставлСна классификация Ρ‚ΠΈΠΏΠΎΠ² ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅ΠΉ ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠΈ ΠΏΡ€Π΅ΠΌΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… Π±Ρ€Π΅Π½Π΄ΠΎΠ² Π½Π° основС психографичСской ΠΈ повСдСнчСской сСгмСнтации, Π° Ρ‚Π°ΠΊΠΆΠ΅ систСматизация ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³ΠΎΠ²Ρ‹Ρ… ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² противодСйствия Ρ€Π°ΡΠΏΡ€ΠΎΡΡ‚Ρ€Π°Π½Π΅Π½ΠΈΡŽ ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠΈ ΠΏΡ€Π΅ΠΌΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… Π±Ρ€Π΅Π½Π΄ΠΎΠ², которая прСдставлСна трСмя ΠΌΠ΅Ρ‚ΠΎΠ΄Π°ΠΌΠΈ: ΠΎΡ„Π»Π°ΠΉΠ½, ΠΎΠ½Π»Π°ΠΉΠ½ ΠΈ совмСщСнными ΠΌΠ΅Ρ‚ΠΎΠ΄Π°ΠΌΠΈ. Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ ΠΏΡ€ΠΎΠ²Π΅Π΄Π΅Π½Π½ΠΎΠ³ΠΎ исслСдования позволят ΡΡ„ΠΎΡ€ΠΌΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ Π±ΠΎΠ»Π΅Π΅ ΡˆΠΈΡ€ΠΎΠΊΠΈΠΉ взгляд стСйкхолдСров ΠΏΡ€Π΅ΠΌΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… Π±Ρ€Π΅Π½Π΄ΠΎΠ² Π½Π° ΡΠΎΠ²ΠΎΠΊΡƒΠΏΠ½ΠΎΡΡ‚ΡŒ примСняСмых ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² ΠΏΠΎ Π±ΠΎΡ€ΡŒΠ±Π΅ с ΠΊΠΎΠ½Ρ‚Ρ€Π°Ρ„Π°ΠΊΡ‚Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠ΅ΠΉ ΠΈ ΠΏΠΎΠ²Ρ‹ΡΠΈΡ‚ΡŒ ΡΡ„Ρ„Π΅ΠΊΡ‚ΠΈΠ²Π½ΠΎΡΡ‚ΡŒ ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΡƒΠ΅ΠΌΡ‹Ρ… ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ²
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