118 research outputs found
Experimental approaches to the assessment of potential cardioprotective means with doxorubicin-associated cardiomyopathy
Development of methodological approaches for evaluation of cardioprotective activity of drugs in doxorubicin cardiomyopath
Evaluation of cardioprotective effects of the incritinmimetics exenatideand vildagliptin in the experiment
The results of experimental and clinical trials make it clear that incretin mimetics possess pleiotropic effects and demonstrate the value in terms of assessment of their potential opportunities as cardioprotectors. Goals: To study the cardioprotective effects of exenatide and vildagliptin on the model of doxorubicin-induced cardiomyopath
Neuroprotective effects of the novel ethylthiadiazole derivatives (LHT 4-15) in male rats
The study was performed on male rats of the Wistar line. The animals were simulated with total cerebral ischemia with preliminary administration of LHT 4-15 compounds in doses of 25 and 50 mg/kg for 60 min. The data obtained from the neurological deficit and in the behavioral tests of the experimental groups confirm the theory of the presence of ethylthiadiazole derivatives under the LHT code 4β15 neuroprotective properti
Study of dose-dependent effect of 2-ethyl-6-methyl-3 hydroxypyridine succinate on the contractile function of isolated rat heat
In experiments on the isolated rat heart there were studied the effects of different doses (21.43 mg/kg/day and 85 . 72 mg/kg/day) 2-ethyl-6-methyl-3 hydroxypy ridine succinate ("EkoPharmInvest", Russia), on the contractile function of isolated hearts subjected to prior doxorubicin model (20 mg/kg, intraperitoneal) of pathology. The dynamic of the power mechanisms of ion transport was evaluated by imposing high h eart rate (480 BPM) and increase concentration of Π‘Π°2+ to 5 mmol in perfusat
Digital-consulting: features of digital transformation in the field of consulting
The leading direction in the field of consulting: digital-consulting, which appeared in the conditions of transformation of the traditional economy into a digital one, has been considered. An attempt has been made to determine the essence of digital consulting, to identify priority areas for the development of consulting companies in the era of digitalization, which was the purpose of the work. The main stages of the formation and changes in the field of consulting taking into account trends in the global economy have been noted. Specific features and development opportunities of a consulting company that reflect the essence of digital transformation in this area have been defined and presented in the form of a consulting model 4.0. The results of studying the development of this market, including digital consulting in market leading companies, have been presented. It has been concluded about the importance of the transition to the digital transformation according to the Consulting 4.0 model, using all the features of the digital-consulting formation stage, in order to achieve digital leadership. The research results can be used to expand and systematize scientific knowledge in the field of digital consulting, as well as to determine strategic guidelines for the development of consulting organizations in the context of digitalization
ΠΠΎΠ²ΡΡΠ΅Π½ΠΈΠ΅ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ Π°Π²ΡΠΎΠΌΠ°ΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΡΠ°ΡΡΠΎΡΠ½ΠΎΠΉ ΡΠ°Π·Π³ΡΡΠ·ΠΊΠΈ ΡΠ½Π΅ΡΠ³ΠΎΡΠΈΡΡΠ΅ΠΌΡ
Π£ ΡΡΠ°ΡΡΡ ΡΠΎΠ·Π³Π»ΡΠ΄Π°ΡΡΡΡΡ ΡΠΈΡΡΠ΅ΠΌΠ° Π°Π²ΡΠΎΠΌΠ°ΡΠΈΡΠ½ΠΎΠ³ΠΎ ΡΠ°ΡΡΠΎΡΠ½ΠΎΠ³ΠΎ ΡΠΎΠ·Π²Π°Π½ΡΠ°ΠΆΠ΅Π½Π½Ρ (ΠΠ§Π ) Π΅Π»Π΅ΠΊΡΡΠΎΠ΅Π½Π΅ΡΠ³Π΅ΡΠΈΡΠ½ΠΎΡ ΡΠΈΡΡΠ΅ΠΌΠΈ. ΠΠ΅ΡΠΎΡ ΡΠΎΠ±ΠΎΡΠΈ Ρ Π²Π΄ΠΎΡΠΊΠΎΠ½Π°Π»Π΅Π½Π½Ρ ΡΡΡΡΠΊΡΡΡΠΈ ΠΉ Π°Π»Π³ΠΎΡΠΈΡΠΌΡΠ² ΡΠΎΠ±ΠΎΡΠΈ ΡΠΈΡΡΠ΅ΠΌΠΈ ΠΠ§Π -1 Π·Π° ΡΠ°Ρ
ΡΠ½ΠΎΠΊ Π²ΠΈΠΊΠΎΡΠΈΡΡΠ°Π½Π½Ρ ΡΡΡΠ°ΡΠ½ΠΈΡ
ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΡΠΉ, Π° ΡΠ°ΠΌΠ΅ ΠΌΠΎΠ½ΡΡΠΎΡΠΈΠ½Π³Ρ ΠΏΠ΅ΡΠ΅Ρ
ΡΠ΄Π½ΠΈΡ
ΡΠ΅ΠΆΠΈΠΌΡΠ². ΠΠΎΡΠ»ΡΠ΄ΠΆΠ΅Π½Π½Ρ ΠΏΡΠΎΠ²ΠΎΠ΄ΠΈΠ»ΠΈΡΡ ΠΌΠΎΠ΄Π΅Π»ΡΠ²Π°Π½Π½ΡΠΌ ΡΠΎΠ±ΠΎΡΠΈ ΡΠΊΠ»Π°Π΄Π½ΠΎΡ Π΅Π½Π΅ΡΠ³ΠΎΡΠΈΡΡΠ΅ΠΌΠΈ ΠΏΡΠΈ Π²ΠΈΠ½ΠΈΠΊΠ½Π΅Π½Π½Ρ ΡΡΠ·Π½ΠΈΡ
Π°Π²Π°ΡΡΠΉΠ½ΠΈΡ
ΡΠΈΡΡΠ°ΡΡΠΉ Ρ ΠΏΡΠΎΠ³ΡΠ°ΠΌΠ½ΠΎΠΌΡ ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡΡ Power Factory. ΠΠ°Π²Π΄Π°Π½Π½ΡΠΌΠΈ Π±ΡΠ»ΠΈ Π²ΠΈΡΠ²Π»Π΅Π½Π½Ρ ΡΠ°ΠΊΡΡ ΡΠ΅Π°ΠΊΡΡΡ ΠΊΡΡΠ° Π½Π°ΠΏΡΡΠ³ΠΈ Π½Π° ΠΏΠΎΡΠ²Ρ Π°Π²Π°ΡΡΠΉΠ½ΠΎΡ ΡΠΈΡΡΠ°ΡΡΡ, Π° ΡΠ°ΠΊΠΎΠΆ ΡΠΎΠ·ΡΠΎΠ±Π»Π΅Π½Π½Ρ Π°Π»Π³ΠΎΡΠΈΡΠΌΡ ΡΡΠΊΡΠ°ΡΡΡ Π°Π²Π°ΡΡΠΉΠ½ΠΎΡ ΡΠΈΡΡΠ°ΡΡΡ Π·Π° ΡΠ²ΠΈΠ΄ΠΊΡΡΡΡ Π·ΠΌΡΠ½ΠΈ ΠΊΡΡΠ° Π½Π°ΠΏΡΡΠ³ΠΈ. Π£ ΡΠΎΠ±ΠΎΡΡ ΡΠΎΠ·ΡΠΎΠ±Π»Π΅Π½ΠΎ Π°Π»Π³ΠΎΡΠΈΡΠΌ ΡΡΠΊΡΠ°ΡΡΡ Π°Π²Π°ΡΡΠΉΠ½ΠΎΡ ΡΠΈΡΡΠ°ΡΡΡ Π·Π° ΡΠ²ΠΈΠ΄ΠΊΡΡΡΡ Π·ΠΌΡΠ½ΠΈ ΠΊΡΡΠ° Π½Π°ΠΏΡΡΠ³ΠΈ. Π Π΅Π·ΡΠ»ΡΡΠ°ΡΠΎΠΌ Ρ Π½ΠΎΠ²ΠΈΠ·Π½ΠΎΡ Π΄ΠΎΡΠ»ΡΠ΄ΠΆΠ΅Π½Ρ Ρ ΠΏΡΠΎΠΏΠΎΠ·ΠΈΡΡΡ ΠΌΠΎΠ΄Π΅ΡΠ½ΡΠ·Π°ΡΡΡ ΡΠΈΡΡΠ΅ΠΌΠΈ ΠΠ§Π -1 Π·Π° ΡΠ°Ρ
ΡΠ½ΠΎΠΊ ΡΠ²Π΅Π΄Π΅Π½Π½Ρ Π΄ΠΎΠ΄Π°ΡΠΊΠΎΠ²ΠΎΠ³ΠΎ ΠΏΡΡΠΊΠΎΠ²ΠΎΠ³ΠΎ ΠΎΡΠ³Π°Π½Π°, ΡΠΎ ΡΠ΅Π°Π³ΡΡ Π½Π° ΡΠ²ΠΈΠ΄ΠΊΡΡΡΡ Π·ΠΌΡΠ½ΠΈ ΠΊΡΡΠ° Π½Π°ΠΏΡΡΠ³ΠΈ, ΡΠΊΠ° Π·Π±ΡΠ»ΡΡΡΡ ΡΠ²ΠΈΠ΄ΠΊΡΡΡΡ ΡΠΎΠ±ΠΎΡΠΈ ΡΠΈΡΡΠ΅ΠΌΠΈ ΠΠ§Π -1. ΠΠ°Π²Π΄ΡΠΊΠΈ ΡΡΠΎΠΌΡ Π·Π°ΠΏΡΡΠΊ ΡΠΈΡΡΠ΅ΠΌΠΈ ΠΠ§Π Π²ΡΠ΄Π±ΡΠ²Π°ΡΡΡΡΡ Π½Π΅ ΡΡΠ»ΡΠΊΠΈ
ΠΏΡΠΈ Π΄ΠΎΡΡΠ³Π½Π΅Π½Π½Ρ βΡΠ°ΡΡΠΎΡΠ½ΠΎΡβ ΡΡΡΠ°Π²ΠΊΠΈ ΡΠΏΡΠ°ΡΡΠ²Π°Π½Π½Ρ, Π° ΠΉ Π·Π° ΡΠ°Ρ
ΡΠ½ΠΎΠΊ Π°Π½Π°Π»ΡΠ·Ρ ΡΠ²ΠΈΠ΄ΠΊΠΎΡΡΡ Π·ΠΌΡΠ½ΠΈ ΠΊΡΡΠ° Π½Π°ΠΏΡΡΠ³ΠΈ Ρ Π²ΡΠ·Π»Ρ.The paper considers the frequency load shedding of an electric power system. The objective of this paper is to enhance the structure and algorithms of frequency load shedding-1 (AUFLS-1) using cutting-edge technologies, namely Wide Area Measurement System. We model the operation of the system of complex power supply when various emergencies in the Power Factory software occur. We aim at revealing the fact of the voltage corner reaction on the emergency occurrence and elaborating the algorithm of detecting the emergency by speed of voltage corner change. The result and novelty of this research is that we propose how to upgrade the system AUFLS-1 by introducing the additional starting block reacting to the speed of the voltage corner change which increases the speed of AUFLS-1 system operation. As a result the system AUFLS-1 starts up not only by achieving βfrequencyβ set point but also by analyzing the speed of voltage corner change.Π ΡΡΠ°ΡΡΠ΅ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅ΡΡΡ ΡΠΈΡΡΠ΅ΠΌΠ° Π°Π²ΡΠΎΠΌΠ°ΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΡΠ°ΡΡΠΎΡΠ½ΠΎΠΉ ΡΠ°Π·Π³ΡΡΠ·ΠΊΠΈ (ΠΠ§Π ) ΡΠ»Π΅ΠΊΡΡΠΎΡΠ½Π΅ΡΠ³Π΅ΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΡΠΈΡΡΠ΅ΠΌΡ. Π¦Π΅Π»ΡΡ ΡΠ°Π±ΠΎΡΡ ΡΠ²Π»ΡΠ΅ΡΡΡ ΡΠΎΠ²Π΅ΡΡΠ΅Π½ΡΡΠ²ΠΎΠ²Π°Π½ΠΈΠ΅ ΡΡΡΡΠΊΡΡΡΡ ΠΈ Π°Π»Π³ΠΎΡΠΈΡΠΌΠΎΠ² ΡΠ°Π±ΠΎΡΡ ΡΠΈΡΡΠ΅ΠΌΡ ΠΠ§Π -1 Π·Π° ΡΡΠ΅Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΡ
ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ, Π° ΠΈΠΌΠ΅Π½Π½ΠΎ ΠΌΠΎΠ½ΠΈΡΠΎΡΠΈΠ½Π³Π° ΠΏΠ΅ΡΠ΅Ρ
ΠΎΠ΄Π½ΡΡ
ΡΠ΅ΠΆΠΈΠΌΠΎΠ². ΠΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ ΠΏΡΠΎΠ²ΠΎΠ΄ΠΈΠ»ΠΈΡΡ ΠΏΡΡΠ΅ΠΌ ΠΌΠΎΠ΄Π΅Π»ΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΡΠ°Π±ΠΎΡΡ ΡΠ»ΠΎΠΆΠ½ΠΎΠΉ ΡΠ½Π΅ΡΠ³ΠΎΡΠΈΡΡΠ΅ΠΌΡ ΠΏΡΠΈ Π²ΠΎΠ·Π½ΠΈΠΊΠ½ΠΎΠ²Π΅Π½ΠΈΠΈ ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ
Π°Π²Π°ΡΠΈΠΉΠ½ΡΡ
ΡΠΈΡΡΠ°ΡΠΈΠΉ Π² ΠΏΡΠΎΠ³ΡΠ°ΠΌΠΌΠ½ΠΎΠΌ ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡΠ΅ Power Factory. ΠΠ°Π΄Π°ΡΠ°ΠΌΠΈ ΡΠ°Π±ΠΎΡΡ Π±ΡΠ»ΠΈ Π²ΡΡΠ²Π»Π΅Π½ΠΈΠ΅ ΡΠ°ΠΊΡΠ° ΡΠ΅Π°ΠΊΡΠΈΠΈ ΡΠ³Π»Π° Π½Π°ΠΏΡΡΠΆΠ΅Π½ΠΈΡ Π½Π° ΠΏΠΎΡΠ²Π»Π΅Π½ΠΈΠ΅ Π°Π²Π°ΡΠΈΠΉΠ½ΠΎΠΉ ΡΠΈΡΡΠ°ΡΠΈΠΈ, Π° ΡΠ°ΠΊΠΆΠ΅ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠ° Π°Π»Π³ΠΎΡΠΈΡΠΌΠ° ΡΠΈΠΊΡΠ°ΡΠΈΠΈ Π°Π²Π°ΡΠΈΠΉΠ½ΠΎΠΉ ΡΠΈΡΡΠ°ΡΠΈΠΈ ΠΏΠΎ ΡΠΊΠΎΡΠΎΡΡΠΈ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΡ ΡΠ³Π»Π° Π½Π°ΠΏΡΡΠΆΠ΅Π½ΠΈΡ. Π ΡΠ°Π±ΠΎΡΠ΅ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠ°Π½ Π°Π»Π³ΠΎΡΠΈΡΠΌ ΡΠΈΠΊΡΠ°ΡΠΈΠΈ Π°Π²Π°ΡΠΈΠΉΠ½ΠΎΠΉ ΡΠΈΡΡΠ°ΡΠΈΠΈ ΠΏΠΎ ΡΠΊΠΎΡΠΎΡΡΠΈ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΡ ΡΠ³Π»Π° Π½Π°ΠΏΡΡΠΆΠ΅Π½ΠΈΡ. Π Π΅Π·ΡΠ»ΡΡΠ°ΡΠΎΠΌ ΠΈ Π½ΠΎΠ²ΠΈΠ·Π½ΠΎΠΉ ΡΠ°Π±ΠΎΡΡ ΡΠ²Π»ΡΠ΅ΡΡΡ ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½ΠΈΠ΅ ΠΌΠΎΠ΄Π΅ΡΠ½ΠΈΠ·Π°ΡΠΈΠΈ ΡΠΈΡΡΠ΅ΠΌΡ ΠΠ§Π -1 Π·Π° ΡΡΠ΅Ρ Π²Π²Π΅Π΄Π΅Π½ΠΈΡ Π΄ΠΎΠΏΠΎΠ»Π½ΠΈΡΠ΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΏΡΡΠΊΠΎΠ²ΠΎΠ³ΠΎ ΠΎΡΠ³Π°Π½Π°, ΡΠ΅Π°Π³ΠΈΡΡΡΡΠ΅Π³ΠΎ Π½Π° ΡΠΊΠΎΡΠΎΡΡΡ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΡ ΡΠ³Π»Π° Π½Π°ΠΏΡΡΠΆΠ΅Π½ΠΈΡ, ΠΊΠΎΡΠΎΡΠ°Ρ ΡΠ²Π΅Π»ΠΈΡΠΈΠ²Π°Π΅Ρ ΡΠΊΠΎΡΠΎΡΡΡ ΡΠ°Π±ΠΎΡΡ ΡΠΈΡΡΠ΅ΠΌΡ ΠΠ§Π -1. ΠΠ»Π°Π³ΠΎΠ΄Π°ΡΡ ΡΡΠΎΠΌΡ Π·Π°ΠΏΡΡΠΊ ΡΠΈΡΡΠ΅ΠΌΡ ΠΠ§Π ΠΏΡΠΎΠΈΡΡ
ΠΎΠ΄ΠΈΡ Π½Π΅ ΡΠΎΠ»ΡΠΊΠΎ ΠΏΡΠΈ Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΠΈ βΡΠ°ΡΡΠΎΡΠ½ΠΎΠΉβ ΡΡΡΠ°Π²ΠΊΠΈ ΡΡΠ°Π±Π°ΡΡΠ²Π°Π½ΠΈΡ, Π° ΠΈ Π·Π° ΡΡΠ΅Ρ Π°Π½Π°Π»ΠΈΠ·Π° ΡΠΊΠΎΡΠΎΡΡΠΈ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΡ ΡΠ³Π»Π° Π½Π°ΠΏΡΡΠΆΠ΅Π½ΠΈΡ Π² ΡΠ·Π»Π΅
Effect of <i>Bifidobacterium bifidum</i> supernatant on the morphological and functional characteristics of human fibroblasts in real time during an <i>in vitro</i> experiment
Currently, there is an active search for exogenous stimulators of repair and regeneration processes. In the recent decades, some data on the immunotropic activity of bifidobacteria have been accumulated. The key role in healing of wound defects belongs to fibroblasts due to the secretion of the extracellular matrix components, metabolites, signal factors for the surrounding cells, and tissue metabolism regulation. The paper presents the results of the study of the effect of Bifidobacterium bifidum supernatant (10 ml/mL) on the morphological and functional properties of human fibroblasts in real time during the in vitro experiment. In our work, we used the reference strain B. bifidum 791 (All-Russian Collection of Industrial Microorganisms of the State Research Institute for Genetics and Selection of Industrial Microorganisms βGenetikaβ, Deposit No. AS-1247) used in the production of the probiotic product βBifidumbacterinβ (ZAO βEcopolisβ, the city of Kovrov), and adult human fibroblasts (cell line LECH-4 (81)) (laboratory of cell cultures ENIIVI, the city of Yekaterinburg). Structural and functional studies were conducted on co-culture days 1, 3, 7, 14, 21, and 28. The products of B. bifidum secondary metabolism have a stressful effect on the morphological and functional state of fibroblasts on the first day. The processes of proliferation are stimulated in the culture in the experiment (2.67Β±0.24) compared with the control group (0.75Β±0.15) (p < 0.01) without blocking apoptosis in the cell. This leads to the increase in the production of extracellular matrix proteins, both collagen (pg/mL) (400Β±19 against 110Β±25 in the control group), and elastin (ng/mL) 395Β±30 and 125Β±29). Co-culture of fibroblasts within 24 hours in the experimental sample leads to a massive βreleaseβ of the CD44 receptor (p < 0.05), compared to the control group which is confirmed by phenotypic changes (r = 0.66). The decrease of CD105+, CD44+ receptors (p < 0.05), compared with the control group and the increase of CD29+ expression (p < 0.05) is observed on days 1 and 3. Activated fibroblasts have an altered secretory phenotype that produces cytokines of various types such as TGF-b (r = 0.78), IL-6 (r = 0.57), IL-1b (r = 0.75), IL-8 (r = 0.63). The maximum adaptation of cells in the experimental system is registered on the 7th day, which correlates with morphometric (r = 0.59) and cytometric (r = 0.71) studies. The received data contribute to understanding of the mechanisms of the immunoregulatory influence of normal biota (in the bifidobacteria model) on the repair and regeneration processes
Π£ΡΡΠΎΠΉΡΠΈΠ²ΠΎΠ΅ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ: ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΡΠ΅ΡΠ΅Π· ΠΏΡΠΈΠ·ΠΌΡ ΡΠ΅ΠΎΡΠΈΠΈ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ
Purpose: to present an author-designed methodology for measuring sustainable consumer behavior and the results of its practical evaluation for the verbal modelling of behavior of consumers of generations X, Y and z in conditions of unstable socio-economic and environmental systems.Methods: the study is grounded in the application of methods of content analysis of secondary information and statistical analysis of primary data. Results and implications of the research study are grounded in the use of the author-designed system of indicators of sustainable consumer behavior in the marketing study of the extent of manifestation of such behavior by consumers of generations X, Y, z on a representative sample of 1195 units who reside in more than 200 large cities in Russia.Results: the author-designed customized methodology for measuring sustainable consumer behavior that is grounded in a system of qualitative indicators, classified by clusters of interrelated objectives on sustainable societal development (socio-economic, social and socio-environmental), has been developed. The study findings enabled the authors to identify significant differences in indicators of sustainable behavior of consumers of different generations and to determine their proclivity to exhibit sustainable behavior in the future. The detected differences served as the basis for demonstration of both the verbal models of sustainable behavior of consumers of generations X, Y and z and the possibility to identify generational groups as large market segments for the purposes of differentiating sustainable marketing strategies.Π‘onclusions and Relevance: the results of testing of the author-designed methodology for measuring sustainable behavior of consumers from different generational groups confirmed the provisions of the generational theory on differences in their behavior, which manifested itself in differentiation of the contribution of consumers of the X, Y, z generations to achieving socio-economic, social and environmental objectives in the country through productive (destructive) behavioral patterns. Therefore, application of generational theory provisions will be instrumental in identifying large target market segments, corresponding to the generational groups with different profiles and models of sustainable behavior, which will require differentiated approach in sustainable marketing.Π¦Π΅Π»Ρ ΡΡΠ°ΡΡΠΈ β ΠΏΡΠ΅Π΄ΡΡΠ°Π²ΠΈΡΡ Π°Π²ΡΠΎΡΡΠΊΡΡ ΠΌΠ΅ΡΠΎΠ΄ΠΈΠΊΡ ΠΈΠ·ΠΌΠ΅ΡΠ΅Π½ΠΈΡ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ ΠΈ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ Π΅Π΅ Π°ΠΏΡΠΎΠ±Π°ΡΠΈΠΈ Π΄Π»Ρ Π²Π΅ΡΠ±Π°Π»ΡΠ½ΠΎΠ³ΠΎ ΠΌΠΎΠ΄Π΅Π»ΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»ΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΠΏΡΠ΅Π΄ΡΡΠ°Π²ΠΈΡΠ΅Π»Π΅ΠΉ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ X, Y ΠΈ z Π² ΡΡΠ»ΠΎΠ²ΠΈΡΡ
Π½Π΅ΡΡΠ°Π±ΠΈΠ»ΡΠ½ΠΎΡΡΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ-ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΈ ΠΏΡΠΈΡΠΎΠ΄Π½ΡΡ
ΡΠΈΡΡΠ΅ΠΌ.ΠΠ΅ΡΠΎΠ΄Ρ ΠΈΠ»ΠΈ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ»ΠΎΠ³ΠΈΡ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΡΠ°Π±ΠΎΡΡ: ΠΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΎΡΠ½ΠΎΠ²Π°Π½ΠΎ Π½Π° ΠΏΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠΈ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΊΠΎΠ½ΡΠ΅Π½Ρ-Π°Π½Π°Π»ΠΈΠ·Π° Π²ΡΠΎΡΠΈΡΠ½ΠΎΠΉ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΠΈ ΡΡΠ°ΡΠΈΡΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π°Π½Π°Π»ΠΈΠ·Π° ΠΏΠ΅ΡΠ²ΠΈΡΠ½ΡΡ
Π΄Π°Π½Π½ΡΡ
. Π Π΅Π·ΡΠ»ΡΡΠ°ΡΡ ΠΈ Π²ΡΠ²ΠΎΠ΄Ρ ΡΠ°Π±ΠΎΡΡ Π±Π°Π·ΠΈΡΡΡΡΡΡ Π½Π° ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠΈ Π°Π²ΡΠΎΡΡΠΊΠΎΠΉ ΡΠΈΡΡΠ΅ΠΌΡ ΠΏΠΎΠΊΠ°Π·Π°ΡΠ΅Π»Π΅ΠΉ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ Π² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΠΎΠΌ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠΈ ΡΡΠ΅ΠΏΠ΅Π½ΠΈ ΠΏΡΠΎΡΠ²Π»Π΅Π½ΠΈΡ ΠΏΠΎΠ΄ΠΎΠ±Π½ΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»ΡΠΌΠΈ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ X, Y ΠΈ z Π½Π° ΡΠ΅ΠΏΡΠ΅Π·Π΅Π½ΡΠ°ΡΠΈΠ²Π½ΠΎΠΉ Π²ΡΠ±ΠΎΡΠΊΠ΅ ΠΎΠ±ΡΠ΅ΠΌΠΎΠΌ 1195 ΡΠ»Π΅ΠΌΠ΅Π½ΡΠΎΠ², ΠΏΡΠΈ ΠΎΡ
Π²Π°ΡΠ΅ Π±ΠΎΠ»Π΅Π΅ ΡΠ΅ΠΌ 200-ΡΠ° ΠΊΡΡΠΏΠ½ΡΡ
Π³ΠΎΡΠΎΠ΄ΠΎΠ² Π ΠΎΡΡΠΈΠΈ.Π Π΅Π·ΡΠ»ΡΡΠ°ΡΡ ΡΠ°Π±ΠΎΡΡ. Π Π°Π·ΡΠ°Π±ΠΎΡΠ°Π½Π° ΠΈ Π°ΠΏΡΠΎΠ±ΠΈΡΠΎΠ²Π°Π½Π° Π°Π²ΡΠΎΡΡΠΊΠ°Ρ ΠΌΠ΅ΡΠΎΠ΄ΠΈΠΊΠ° ΠΈΠ·ΠΌΠ΅ΡΠ΅Π½ΠΈΡ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ Π½Π° ΠΎΡΠ½ΠΎΠ²Π΅ ΡΠΈΡΡΠ΅ΠΌΡ ΠΊΠ°ΡΠ΅ΡΡΠ²Π΅Π½Π½ΡΡ
ΠΏΠΎΠΊΠ°Π·Π°ΡΠ΅Π»Π΅ΠΉ, ΠΊΠ»Π°ΡΡΠΈΡΠΈΡΠΈΡΠΎΠ²Π°Π½Π½ΡΡ
Π² Π±Π»ΠΎΠΊΠΈ ΠΏΠΎ Π²ΠΊΠ»Π°Π΄Ρ Π² ΡΠ΅ΡΠ΅Π½ΠΈΠ΅ Π²Π·Π°ΠΈΠΌΠΎΡΠ²ΡΠ·Π°Π½Π½ΡΡ
Π·Π°Π΄Π°Ρ ΠΏΠΎ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΠΌΡ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΠΎΠ±ΡΠ΅ΡΡΠ²Π°: ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ-ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ
, ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
, ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ-ΡΠΊΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΡ
. ΠΠΎ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΠ°ΠΌ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ Π²ΡΡΠ²Π»Π΅Π½Ρ ΡΡΡΠ΅ΡΡΠ²Π΅Π½Π½ΡΠ΅ ΡΠ°Π·Π»ΠΈΡΠΈΡ Π² ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΠΌ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠΈ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ ΠΈΠ· ΡΠ°Π·Π½ΡΡ
ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΡΠ΅ΡΠΊΠΈΡ
Π³ΡΡΠΏΠΏ, ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π° ΠΈΡ
Π³ΠΎΡΠΎΠ²Π½ΠΎΡΡΡ ΠΊ ΠΏΡΠΎΡΠ²Π»Π΅Π½ΠΈΡ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ Π² Π±ΡΠ΄ΡΡΠ΅ΠΌ. ΠΠ° ΠΎΡΠ½ΠΎΠ²Π°Π½ΠΈΠΈ Π²ΡΡΠ²Π»Π΅Π½Π½ΡΡ
ΡΠ°Π·Π»ΠΈΡΠΈΠΉ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Ρ Π²Π΅ΡΠ±Π°Π»ΡΠ½ΡΠ΅ ΠΌΠΎΠ΄Π΅Π»ΠΈ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ X, Y ΠΈ z, ΠΏΠΎΠΊΠ°Π·Π°Π½Π° Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ Π²ΡΠ΄Π΅Π»Π΅Π½ΠΈΡ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΡΠ΅ΡΠΊΠΈΡ
Π³ΡΡΠΏΠΏ Π² ΠΊΠ°ΡΠ΅ΡΡΠ²Π΅ ΠΊΡΡΠΏΠ½ΡΡ
ΡΠ΅Π³ΠΌΠ΅Π½ΡΠΎΠ² ΡΡΠ½ΠΊΠ° Π΄Π»Ρ Π΄ΠΈΡΡΠ΅ΡΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π½Π½ΡΡ
ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΉ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π° ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΡΡΠΈ.ΠΡΠ²ΠΎΠ΄Ρ. Π Π΅Π·ΡΠ»ΡΡΠ°ΡΡ Π°ΠΏΡΠΎΠ±Π°ΡΠΈΠΈ Π°Π²ΡΠΎΡΡΠΊΠΎΠΉ ΠΌΠ΅ΡΠΎΠ΄ΠΈΠΊΠΈ ΠΈΠ·ΠΌΠ΅ΡΠ΅Π½ΠΈΡ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ ΠΈΠ· ΡΠ°Π·Π½ΡΡ
ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΡΠ΅ΡΠΊΠΈΡ
Π³ΡΡΠΏΠΏ ΠΏΠΎΠ΄ΡΠ²Π΅ΡΠ΄ΠΈΠ»ΠΈ ΠΏΠΎΠ»ΠΎΠΆΠ΅Π½ΠΈΡ ΡΠ΅ΠΎΡΠΈΠΈ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ ΠΎ ΡΠ°Π·Π»ΠΈΡΠΈΡΡ
Π² ΠΈΡ
ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠΈ, ΡΡΠΎ Π²ΡΡΠ°Π·ΠΈΠ»ΠΎΡΡ Π² Π΄ΠΈΡΡΠ΅ΡΠ΅Π½ΡΠΈΠ°ΡΠΈΠΈ Π²ΠΊΠ»Π°Π΄Π° ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ X, Y ΠΈ z Π² ΡΠ΅ΡΠ΅Π½ΠΈΠ΅ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ-ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ
, ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ-ΡΠΊΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΡ
Π·Π°Π΄Π°Ρ Π² ΡΡΡΠ°Π½Π΅ Π·Π° ΡΡΠ΅Ρ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠ²Π½ΡΡ
(Π΄Π΅ΡΡΡΡΠΊΡΠΈΠ²Π½ΡΡ
) ΠΏΠ°ΡΡΠ΅ΡΠ½ΠΎΠ² ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ. ΠΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠ΅ ΡΠ΅ΠΎΡΠΈΠΈ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΠΉ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΎ Π²ΡΠ΄Π΅Π»ΠΈΡΡ ΠΊΡΡΠΏΠ½ΡΠ΅ ΡΠ΅Π»Π΅Π²ΡΠ΅ ΡΠ΅Π³ΠΌΠ΅Π½ΡΡ ΡΡΠ½ΠΊΠ°, ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΡΡΡΠΈΠ΅ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΡΠ΅ΡΠΊΠΈΠΌ Π³ΡΡΠΏΠΏΠ°ΠΌ Ρ ΡΠ°Π·Π½ΡΠΌΠΈ ΠΌΠΎΠ΄Π΅Π»ΡΠΌΠΈ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ, ΡΡΠΎ ΠΏΠΎΡΡΠ΅Π±ΡΠ΅Ρ Π΄ΠΈΡΡΠ΅ΡΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠ³ΠΎ ΠΏΠΎΠ΄Ρ
ΠΎΠ΄Π° Π² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΡΡΠΈ
Π‘ΠΈΡΡΠ΅ΠΌΠ°ΡΠΈΠ·Π°ΡΠΈΡ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΏΡΠΎΡΠΈΠ²ΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠΈΠΈ ΡΠΎΠ²Π°ΡΠΎΠ² ΠΏΡΠ΅ΠΌΠΈΠ°Π»ΡΠ½ΡΡ Π±ΡΠ΅Π½Π΄ΠΎΠ²
Purpose: the purpose of the article is to systematize the methods of combating counterfeiting of premium brands in order to justify the need to shift the focus from the use of methods of exclusively state regulation, mainly of a legal and technological nature, to marketing methods to curb the growth of counterfeit products for premium brands.Methods: the study is based on the use of desk methods for collecting and processing data, using methods of systemic and structural-functional assessment of actual data, methods of multidimensional classification in segmenting consumers of counterfeit products, methods of indexing and structuring marketing methods to combat counterfeit products.Results: based on the analysis of the state of the market for counterfeit premium brands and the methods used to counteract the production and distribution of counterfeit products, the authors systematized marketing methods to curb the growth of consumer demand for counterfeit products of premium brands, which made it possible to identify new methods to combat counterfeiting. As part of the systematization carried out by the authors, the types of consumers of counterfeit products of premium brands are classified based on psychographic and behavioral segmentation, as well as groups of offline, online and combined marketing methods to counter the spread of counterfeit of premium brands.Conclusions and Relevance: the results of the study will allow premium brand stakeholders to form a broader view of the set of methods used to combat counterfeit products and improve the effectiveness of the methods used.Π¦Π΅Π»Ρ ΡΡΠ°ΡΡΠΈ β ΡΠΈΡΡΠ΅ΠΌΠ°ΡΠΈΠ·ΠΈΡΠΎΠ²Π°ΡΡ ΠΌΠ΅ΡΠΎΠ΄Ρ ΠΏΡΠΎΡΠΈΠ²ΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠΈΠΈ ΡΠΎΠ²Π°ΡΠΎΠ² ΠΏΡΠ΅ΠΌΠΈΠ°Π»ΡΠ½ΡΡ
Π±ΡΠ΅Π½Π΄ΠΎΠ² Π΄Π»Ρ ΠΎΠ±ΠΎΡΠ½ΠΎΠ²Π°Π½ΠΈΡ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΠΎΡΡΠΈ ΡΠΌΠ΅ΡΠ΅Π½ΠΈΡ ΡΠΎΠΊΡΡΠ° Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΈΡΠΊΠ»ΡΡΠΈΡΠ΅Π»ΡΠ½ΠΎ Π³ΠΎΡΡΠ΄Π°ΡΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ ΡΠ΅Π³ΡΠ»ΠΈΡΠΎΠ²Π°Π½ΠΈΡ, ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎ ΠΏΡΠ°Π²ΠΎΠ²ΠΎΠ³ΠΎ ΠΈ ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠ°, Π½Π° ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΠ΅ ΠΌΠ΅ΡΠΎΠ΄Ρ ΠΏΠΎ ΡΠ΄Π΅ΡΠΆΠΈΠ²Π°Π½ΠΈΡ ΡΠΎΡΡΠ° ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠ° Π½Π° ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΡ ΠΏΡΠ΅ΠΌΠΈΠ°Π»ΡΠ½ΡΡ
Π±ΡΠ΅Π½Π΄ΠΎΠ².ΠΠ΅ΡΠΎΠ΄Ρ ΠΈΠ»ΠΈ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ»ΠΎΠ³ΠΈΡ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΡΠ°Π±ΠΎΡΡ. ΠΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΎΡΠ½ΠΎΠ²Π°Π½ΠΎ Π½Π° ΠΏΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠΈ ΠΊΠ°Π±ΠΈΠ½Π΅ΡΠ½ΡΡ
ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΡΠ±ΠΎΡΠ° ΠΈ ΠΎΠ±ΡΠ°Π±ΠΎΡΠΊΠΈ Π΄Π°Π½Π½ΡΡ
, ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠΈ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΡΠΈΡΡΠ΅ΠΌΠ½ΠΎΠΉ ΠΈ ΡΡΡΡΠΊΡΡΡΠ½ΠΎ-ΡΡΠ½ΠΊΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎΠΉ ΠΎΡΠ΅Π½ΠΊΠΈ ΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΡ
Π΄Π°Π½Π½ΡΡ
, ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΌΠ½ΠΎΠ³ΠΎΠΌΠ΅ΡΠ½ΠΎΠΉ ΠΊΠ»Π°ΡΡΠΈΡΠΈΠΊΠ°ΡΠΈΠΈ ΠΏΡΠΈ ΡΠ΅Π³ΠΌΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π½ΠΈΠΈ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠ½ΠΎΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ, ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΈΠ½Π΄Π΅ΠΊΡΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΠΈ ΡΡΡΡΠΊΡΡΡΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΡ
ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² Π±ΠΎΡΡΠ±Ρ Ρ ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠ½ΠΎΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠ΅ΠΉ.Π Π΅Π·ΡΠ»ΡΡΠ°ΡΡ ΡΠ°Π±ΠΎΡΡ. ΠΠ° ΠΎΡΠ½ΠΎΠ²Π°Π½ΠΈΠΈ Π°Π½Π°Π»ΠΈΠ·Π° ΡΠΎΡΡΠΎΡΠ½ΠΈΡ ΡΡΠ½ΠΊΠ° ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠ½ΠΎΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅ΠΌΠΈΠ°Π»ΡΠ½ΡΡ
Π±ΡΠ΅Π½Π΄ΠΎΠ² ΠΈ ΠΏΡΠΈΠΌΠ΅Π½ΡΠ΅ΠΌΡΡ
ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΏΡΠΎΡΠΈΠ²ΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ ΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΡΡΠ²Ρ ΠΈ ΡΠ°ΡΠΏΡΠΎΡΡΡΠ°Π½Π΅Π½ΠΈΡ ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠ° Π°Π²ΡΠΎΡΡ ΡΠΈΡΡΠ΅ΠΌΠ°ΡΠΈΠ·ΠΈΡΠΎΠ²Π°Π»ΠΈ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΠ΅ ΠΌΠ΅ΡΠΎΠ΄Ρ ΠΏΠΎ ΡΠ΄Π΅ΡΠΆΠΈΠ²Π°Π½ΠΈΡ ΡΠΎΡΡΠ° ΡΠΏΡΠΎΡΠ° ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ Π½Π° ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠ½ΡΡ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΡ ΠΏΡΠ΅ΠΌΠΈΠ°Π»ΡΠ½ΡΡ
Π±ΡΠ΅Π½Π΄ΠΎΠ², ΡΡΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΎ Π²ΡΡΠ²ΠΈΡΡ Π½ΠΎΠ²ΡΠ΅ ΠΌΠ΅ΡΠΎΠ΄Ρ Π±ΠΎΡΡΠ±Ρ Ρ ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠΎΠΌ. Π ΡΠ°ΠΌΠΊΠ°Ρ
ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½Π½ΠΎΠΉ Π°Π²ΡΠΎΡΠ°ΠΌΠΈ ΡΠΈΡΡΠ΅ΠΌΠ°ΡΠΈΠ·Π°ΡΠΈΠΈ ΠΊΠ»Π°ΡΡΠΈΡΠΈΡΠΈΡΠΎΠ²Π°Π½Ρ ΡΠΈΠΏΡ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠ½ΠΎΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅ΠΌΠΈΠ°Π»ΡΠ½ΡΡ
Π±ΡΠ΅Π½Π΄ΠΎΠ² Π½Π° ΠΎΡΠ½ΠΎΠ²Π΅ ΠΏΡΠΈΡ
ΠΎΠ³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΈ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΡΠ΅ΡΠΊΠΎΠΉ ΡΠ΅Π³ΠΌΠ΅Π½ΡΠ°ΡΠΈΠΈ, Π° ΡΠ°ΠΊΠΆΠ΅ Π²ΡΠ΄Π΅Π»Π΅Π½Ρ Π³ΡΡΠΏΠΏΡ ΠΎΡΠ»Π°ΠΉΠ½, ΠΎΠ½Π»Π°ΠΉΠ½ ΠΈ ΡΠΎΠ²ΠΌΠ΅ΡΠ΅Π½Π½ΡΡ
ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΡ
ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΏΠΎ ΠΏΡΠΎΡΠΈΠ²ΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ ΡΠ°ΡΠΏΡΠΎΡΡΡΠ°Π½Π΅Π½ΠΈΡ ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠ½ΠΎΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅ΠΌΠΈΠ°Π»ΡΠ½ΡΡ
Π±ΡΠ΅Π½Π΄ΠΎΠ².ΠΡΠ²ΠΎΠ΄Ρ. ΠΠ²ΡΠΎΡΠ°ΠΌΠΈ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Π° ΠΊΠ»Π°ΡΡΠΈΡΠΈΠΊΠ°ΡΠΈΡ ΡΠΈΠΏΠΎΠ² ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠ½ΠΎΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅ΠΌΠΈΠ°Π»ΡΠ½ΡΡ
Π±ΡΠ΅Π½Π΄ΠΎΠ² Π½Π° ΠΎΡΠ½ΠΎΠ²Π΅ ΠΏΡΠΈΡ
ΠΎΠ³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΈ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΡΠ΅ΡΠΊΠΎΠΉ ΡΠ΅Π³ΠΌΠ΅Π½ΡΠ°ΡΠΈΠΈ, Π° ΡΠ°ΠΊΠΆΠ΅ ΡΠΈΡΡΠ΅ΠΌΠ°ΡΠΈΠ·Π°ΡΠΈΡ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΡ
ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΏΡΠΎΡΠΈΠ²ΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ ΡΠ°ΡΠΏΡΠΎΡΡΡΠ°Π½Π΅Π½ΠΈΡ ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠ½ΠΎΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅ΠΌΠΈΠ°Π»ΡΠ½ΡΡ
Π±ΡΠ΅Π½Π΄ΠΎΠ², ΠΊΠΎΡΠΎΡΠ°Ρ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Π° ΡΡΠ΅ΠΌΡ ΠΌΠ΅ΡΠΎΠ΄Π°ΠΌΠΈ: ΠΎΡΠ»Π°ΠΉΠ½, ΠΎΠ½Π»Π°ΠΉΠ½ ΠΈ ΡΠΎΠ²ΠΌΠ΅ΡΠ΅Π½Π½ΡΠΌΠΈ ΠΌΠ΅ΡΠΎΠ΄Π°ΠΌΠΈ. Π Π΅Π·ΡΠ»ΡΡΠ°ΡΡ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½Π½ΠΎΠ³ΠΎ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡ ΡΡΠΎΡΠΌΠΈΡΠΎΠ²Π°ΡΡ Π±ΠΎΠ»Π΅Π΅ ΡΠΈΡΠΎΠΊΠΈΠΉ Π²Π·Π³Π»ΡΠ΄ ΡΡΠ΅ΠΉΠΊΡ
ΠΎΠ»Π΄Π΅ΡΠΎΠ² ΠΏΡΠ΅ΠΌΠΈΠ°Π»ΡΠ½ΡΡ
Π±ΡΠ΅Π½Π΄ΠΎΠ² Π½Π° ΡΠΎΠ²ΠΎΠΊΡΠΏΠ½ΠΎΡΡΡ ΠΏΡΠΈΠΌΠ΅Π½ΡΠ΅ΠΌΡΡ
ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΏΠΎ Π±ΠΎΡΡΠ±Π΅ Ρ ΠΊΠΎΠ½ΡΡΠ°ΡΠ°ΠΊΡΠ½ΠΎΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠ΅ΠΉ ΠΈ ΠΏΠΎΠ²ΡΡΠΈΡΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΡ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅ΠΌΡΡ
ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ²
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