Pengaruh Citra Merek, Kualitas Layanan dan Lokasi terhadap Keputusan Konsumen Menggunakan Jasa Salon Headquarters Manado Town Square

Pesatnya perkembangan dan persaingan di bidang jasa, menuntut adanya keunikan tersendiri di banding pesaing sejenis untuk memikat konsumen dan menguasai pasar. Hal ini membuat Salon Headquarters yang bergerak dibidang jasa perawatan kecantikan dan tata rias dituntut untuk menawarkan pelayanan yang terbaik. Tujuan penelitian untuk mengetahui pengaruh citra merek, kualitas layanan, dan lokasi baik secara simultan dan parsial terhadap keputusan konsumen. Jenis penelitian yang digunakan adalah asosiatif. Sampel yang digunakan berjumlah 97 orang berdasarkan perhitungan menggunakan rumus Slovin, pengumpulan data dilakukan dengan membagikan kuesioner kepada responden. Alat analisis yang digunakan Regresi Liniear Berganda. Hasil penelitian menunjukan secara simultan citra merek, kualitas layanan, dan lokasi berpengaruh terhadap keputusan konsumen. Secara parsial citra merek dan kualitas layanan berpengaruh signifikan terhadap keputusan konsumen, sedangkan lokasi secara parsial tidak berpengaruh signifikan terhadap keputusan konsumen. Sebaiknya pihak manajemen Headquarters memperhatikan faktor citra merek dan kualitas layanan, karena miliki pengaruh yang signifikan terhadap keputusan konsumen menggunakan jasa salon Headquarters. Kata kunci: citra merek, kualitas layanan, lokasi, keputusan konsume

Reward And Workplace Environment On Employee Performance At Faculty Of Economics And Business Sam Ratulangi University

Employee performance is an important thing in a company or organization. It plays a vital role because performance of the company or organization depends on their employee performance. There are several factors that can influence employee performance. Several factors that can considered as the major determinants of employee performance are reward and workplace environment. Reward and workplace environment is used to motivate employee performance to achieve their goal. The objective of this research is to know the influence of reward and workplace environment on employee performance. This research used quantitative method. The method used to analyze the data is the Multiple Regression Analysis. This research uses casual type of research where it will investigate the influence of reward and workplace environment on employee performance. The population observed is the employees of Faculty Economics and Business Sam Ratulangi University (FEB UNSRAT) with sample size as many as 30 respondents. This study reveals those rewards and workplace environment has significant effect partially on employee performance in FEB UNSRAT. Therefore, to increase employee performance of FEB UNSRATreward and workplace environment should be considered intensively. Keywords: employee performance, reward, workplace environmen

The Effect of Utilitarian Value and Hedonic Value on Teenagers Customer Loyalty at Manado Town Square

Study found adolescent population is growing very rapidly, and trends in the behaviour of teenager consumer shopping styles that consumptive cause marketers interested in knowing the values teenager sought in shopping. By knowing the values, marketers can increase customer loyalty at malls to keep win the market share and be better than competitors. This research focuses on teenager customer loyalty of Manado Town Square. The purpose of this research is to find out the effect of Utilitarian and Hedonic Value on Customer Loyalty in Manado Town Square, simultaneously and partially. This research use quantitative method and the Multiple Regression Analysis. The data in this research is gathered from 100 teenager respondents between 13 until 24 years old by using purposive sampling method. The result of this research is indicated the significant effect of Utilitarian and Hedonic Value on Customer Loyalty partially and simultaneously. The recommendation of this research is for management of Manado Town Square should pay attention to the Utilitarian and Hedonic value to keep the good and long term relationship with customers which can increase Customer Loyalty

The Influence of Consumer Perception on Purchase Intention of Using Indihome Product in Manado City

The existence of this Triple Play Services or Telkom's Fiber To The Home (FTTH) service which known by the trademark IndiHome has successfully attracted the public interest to use IndiHome, especially in Manado City. The way the customer uses this product will have an impact on interest in purchasing the IndiHome. This research is aimed to analyze the influence of customer perception of value, price and quality on customer purchase intention of using IndiHome. The data obtained from the sample of 110 respondents of IndiHome users in Manado City were analyzed with quantitative analysis by using questionnaires and Multiple Regression Analysis. The sample technique is Random Sampling, in order to get results quickly and efficiently obtain the information needed in this research. Result and conclusion show perceived value, perceived price and perceived quality have positive and significant influence on customer purchase intention simultaneously and partially. To marketing company, researcher to keep enhancing and maintain the product's quality and value, also should be more consider about the price management

The Implementation of Financial Management at PT. Mykanta

Financial Management is useful for regulating the capital and the company money to be used efficiently, as effective and productive as possible in order to earn profit. Financial management is the way of the company to control the companys activities from planning to evaluation and reporting. In the application of financial management there are seven principles that must be applied by the company. The seven principles are consistent, accountability, transparency, viability, integrity, stewardship and accounting standard. Those principles can be directed in a way to implement financial management. This research is using qualitative method that will describe the topic and explain the result of the interview. The object of the research is PT. Mykanta as contractor company in Manado. The purpose of this research is to know how the implementation of financial management in contractor company, whether the company already meets the seven principles that become the standard for financial management. The result of the research is that the PT. Mykanta already implementing the financial management, but this company must improve it with the addition of the employee to support the companys activities. Management company should pay attention anymore financial management in order to run properly, as effective and efficient as possible. A company will not develop if one field is problematic or not managed properly. Keywords: financial management, consistent, accountability, transparenc

Analysis of Infant Milk Formula in Manado Using Perceptual Mapping

Positioning is a fundamental component of marketing planning and business strategies making. Product positioning is the process marketers use to determine how to best communicate their products attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages. Indonesia population growth rate is at one percent by 2013 est. Nutritional scientists and pediatricians recommend that infants should consume milk or formula. Infant formula is the substitute product to breastfeeding, and in the market industry of infant formulas there are many brands competing in the industry. The purpose of this research are to determine and show the brand positioning of each brand of infant formulas that exist in the market in Manado by using perceptual mapping which contain multidimensional scaling and correspondence analysis method with 100 respondents as sample of the research. SGM, Lactogen, Nutrilon, Enfagrow, S26 and Nan are the infant formulas brands that are studied. Price and Quality are the attributes used in studying infant formula brand in this research. Based on Perceptual Mapping, demographics of age and occupation correlate with customer perception of the brands. Different age and different occupation may perceive different preferences and perception on the infant formula brands / products. Keywords: consumer perception, perceived price, perceived quality