Маркетинг - фактор конкурентного успіху туристичного підприємства

The development of intercultural communicative competence is increasingly important in this globalised and highly digitalised world. This implies the adequate understanding of otherness, which entails a myriad of complex cognitive competences, skills and behaviour. The TILA project aims to study how the use of digital communication means in foreign language education can contribute to the development of intercultural understanding when communicating with peers across borders. Understanding is the result of a collaborative construction of shared knowledge, which can be supported through the use of meta-communicative devices (MCDs) (Bahtina, 2013). This case study investigates how pupils used communication strategies during video communication sessions to achieve intercultural understanding. Results reveal that task-based telecollaboration sessions offer learners the opportunity to achieve mutual understanding by utilizing a variety of meta-communicative devices that help the learners to compare their cultures in relation to time, space and habits, verify meaning and clarify utterances

Receptive multilingualism and awareness

Receptive multilingualism is a mode of interaction in which speakers with different linguistic backgrounds use their respective preferred languages while understanding the language of their interlocutor. The mechanisms and competences contributing to mutual understanding in this constellation are described by the concept of lingua receptiva (LaRa). Both concepts can refer to interactions in typologically close as well as distant languages (inherent or acquired LaRa) and to interactions where speakers use any language sufficiently understood by their interlocutor. This chapter argues that successful use of lingua receptiva (LaRa) in multilingual contexts both requires and contributes to language awareness. For individual LaRa users, the awareness needed consists of knowledge of the option to use this mode, basic receptive knowledge of the interlocutor’s language, conscious activation of receptive competencies, and sensitivity to the interlocutor’s level of comprehension and problems of reception during interaction. Using LaRa will conversely contribute to the language awareness of individuals, as LaRa forces speakers to consciously and often explicitly apply the required linguistic and interactive skills in practice. To promote successful use of the receptive multilingual mode in society, institutions need to develop explicit language and education policies incorporating LaRa as an independent language mode next to other multilingual modes of communication

Receptive multilingualism and awareness

Receptive multilingualism is a mode of interaction in which speakers with different linguistic backgrounds use their respective preferred languages while understanding the language of their interlocutor. The mechanisms and competences contributing to mutual understanding in this constellation are described by the concept of lingua receptiva (LaRa). Both concepts can refer to interactions in typologically close as well as distant languages (inherent or acquired LaRa) and to interactions where speakers use any language sufficiently understood by their interlocutor. This chapter argues that successful use of lingua receptiva (LaRa) in multilingual contexts both requires and contributes to language awareness. For individual LaRa users, the awareness needed consists of knowledge of the option to use this mode, basic receptive knowledge of the interlocutor’s language, conscious activation of receptive competencies, and sensitivity to the interlocutor’s level of comprehension and problems of reception during interaction. Using LaRa will conversely contribute to the language awareness of individuals, as LaRa forces speakers to consciously and often explicitly apply the required linguistic and interactive skills in practice. To promote successful use of the receptive multilingual mode in society, institutions need to develop explicit language and education policies incorporating LaRa as an independent language mode next to other multilingual modes of communication