Communicating with Hispanics/Latinos

Cultural Insights can help you to communicate more effectively with specific cultures in order to influence their behavior. CDC's Strategic and Proactive Communication Branch (SPCB) in the Office of the Associate Director for Communication provides CDC programs with culture-specific informa\uaction such as needs, preferences, and characteristics. SPCB also provides marketing expertise and communication planning. To develop Cultural Insights, data is collected and analyzed from books, articles, CDC-licensed consumer databases, and the Internet.Insights into the Hispanic/Latino culture -- Targeting health communication -- Knowing your audience -- Media habits -- Newspapers -- Television -- Internet -- Priority health concerns -- Health care-seeking behaviors -- Traditional health beliefs and practices -- Cultural elements -- Social institutions -- Belief systems -- Overview of characteristics of Hispanic/Latino and U.S. populationsCS231924Publication date from document properties.Includes bibliographical references (p. 20-22)

Science of optimizing HIV prevention

This session of Grand Rounds will explore a High-Impact Prevention approach to prevent HIV in the United States. Because HIV incidence is stable and effective treatment exists to prevent illness and death, a growing number of persons--over 1.1 million--are living with HIV. Nearly one in five of those are not aware that they are infected. Continued growth in the number of people living with HIV--especially those unaware of their infection--ultimately may lead to more infections, if prevention, care and treatment are not targeted to those at greatest risk. At the same time, recent scientific breakthroughs in treatment, prevention, and monitoring of this disease have equipped us with an unprecedented number of effective tools to prevent infection. To maximize reductions in HIV infections, High-Impact Prevention seeks to effectively distribute limited resources and combine prevention strategies in the smartest and most effective way possible for the populations and areas most affected by the HIV epidemic.High-impact HIV prevention [streaming video] -- Science of optimizing HIV prevention [PDF version of the PowerPoint presentation by Jonathan Mermin, p. 1-16] -- HIV surveillance in action [PDF version of the PowerPoint presentation by Irene Hall, p. 17-28] -- Modeling to identify optimal allocation of HIV prevention resources in a city health department [PDF version of the PowerPoint presentation by Stephanie Sansom, p. 29-44] -- Overview of the National HIV/AIDS Strategy implementation [PDF version of the PowerPoint presentation by Grant Colfax, p. 45-61]Streaming video (1:04:45 . : sd., col.).Presented by: Jonathan Mermin, MD, MPH, Director, Division of HIV/AIDS Prevention, National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention, CDC ["Science of optimizing HIV prevention"]; Irene Hall, PhD, FACE, Chief, HIV Incidence and Case Surveillance Branch, Division of HIV/AIDS Prevention, National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention, CDC ["HIV surveillance in action"]; Stephanie Sansom, MPP, MPH, Commander, U.S. Public Health Service, Lead, Prevention Economics Team, Quantitative Sciences and Data Management Branch, Division of HIV/AIDS Prevention, National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention, CDC ["Modeling to identify optimal allocation of HIV prevention resources in a city health department"]; Grant Colfax, MD, MPH, Director, Office of National AIDS Policy, The White House ["Overview of the National HIV/AIDS Strategy implementation"]Facilitated by: Tanja Popovic, MD, PhD, Scientific Director, Public Health Grand Rounds, John Iskander, MD, MPH, Deputy Scientific Director, Public Health Grand Rounds, Susan Laird, MSN, RN, Communications Manager, Public Health Grand RoundsRecorded Tuesday, August 21, 2012.Mode of access: World Wide Web as streaming video (403 MB, total time: 1:04:45) and as an Acrobat .pdf file (3.28 MB, 61 p.) containing PowerPoint slides for the speakers' talks.Open-captioned

Who are people with disabilities?

This session of Grand Rounds explored opportunities for optimal quality of life for individuals with disabilities. One in 6 adult Americans lives with a disability when defined by a limitation in function. Many are at higher risk for multiple chronic conditions, injuries, and increased vulnerability during disasters. Comparatively, people with disabilities are 4 times more likely to report their health to be fair/poor and 2.5 times more likely to have unmet health care needs than non-disabled peers. $400 billion is spent annually on disability-related health expenditures. Public health can help change this by promoting wellness and preventing disease in people with disabilities. CDC's approach for a population who experiences diverse functional limitations is to assure that mainstream public health surveys, programs, and policies include people with disabilities across the lifespan, a method that can be modeled by state and federal programs. This powerful session of Grand Rounds explored public health opportunities for disease prevention, intervention and improvement to enable people to live well with functional limitations. We also highlighted accomplishments of partners and public health agencies in creating and modifying health programs to accommodate people with disabilities. Tentative future Grand Rounds topics include venous thromboembolism (VTE), HPV, teen pregnancy and immunization.Where in health is disability? : public health practices to include people with disabilities. [streaming video] -- Who are people with disabilities? [PDF version of the PowerPoint presentation by Gloria L. Krahn, p. 1-13] -- Disparities in health among people with disabilities in Massacusetts [PDF version of the PowerPoint presentation by Monika Mitra, p. 14-35] -- Expanding reach of evidence-based health promotion programs [PDF version of the PowerPoint presentation by Jennifer M. Hootman, p. 36-47] -- Health and wellness in people with disabilities: progress in South Carolina [PDF version of the PowerPoint presentation by Catherine Leigh Graham, p. 48-74] -- Strengthening accessibility in public health [PDF version of the PowerPoint presentation by Georges C. Benjamin, p. 75-88]Streaming video (59:4. : sd., col.).Presented by: Gloria Krahn, PhD, MPH, Director, Division of Human Development and Disability, National Center on Birth Defects and Developmental Disabilities, CDC ["Who are People with Disabilities?"]; Monika Mitra, PhD,Assistant Professor ,University of Massachusetts Medical School, ["Disparities in Health among People with Disabilities in Massachusetts"]; Jennifer Hootman, PhD, ATC, FACSM, FNATA, Epidemiologist, Arthritis Program- Division of Population Health, National Center for Chronic Disease Prevention and Health Promotion, CDC ["Expanding Reach of Evidence-based Health Promotion Programs"]; Catherine Leigh Graham, MEBME. Rehabilitation Engineer, School of Medicine Interagency Office of Disability & Health University, South Carolina School of Medicine ["Health and Wellness in People with Disabilities: Progress in South Carolina"]; Georges Benjamin, MD, FACP, FNAPA, FACEP (E), Hon FRSPH, Executive Director, American Public Health Association ["Strengthening Accessibility in Public Health"]Facilitated by: Tanja Popovic, MD, PhD, Scientific Director, Public Health Grand Rounds, John Iskander, MD, MPH, Deputy Scientific Director, Public Health Grand Rounds, Susan Laird, MSN, RN, Communications Manager, Public Health Grand RoundsRecorded Tuesday, December 18, 2012.Mode of access: World Wide Web as streaming video (883 MB, total time: 59:48); and as Acrobat .pdf files: (7.95 MB, 61 p.) containing PowerPoint slides for the speakers' talks, and (6.4 MB, 24 p.) a transcript of the broadcast.Open-captioned

Malaria : past, present, and future

Approximately half of the world's population is at risk of malaria. In 2008, malaria caused an estimated 243 million cases of malaria and 863,000 deaths. Although cases occur across the globe, 85% of the world's malaria deaths occur in Africa, where the disease accounts for up to 40% of public health expenditures. The global malaria eradication campaign of the mid-20th century was successful in eliminating disease in subtropical zones; however, decreased funding and support have led to resurgence. To make matters worse, growing resistance to anti-malarial medicines further undermined efforts to control the disease. Fortunately, in the last decade interest in controlling the world's malaria burden has led to substantial increases in financial commitments. These increased resources have resulted in scaling up malaria control programs, especially in Africa, and subsequent reductions in malaria morbidity and mortality, prompting discussion of the possibility of elimination and eventual eradication. This session of Public Health Grand Rounds reviewed the history of the eradication campaign, current malaria control efforts, and strategies to eliminate this deadly disease.Malaria eradication : back to the future. [streaming video] -- Malaria elimination : a global partnership perspective [PDF version of the PowerPoint presentation by Laurence Slutsker (3.78 MB, 53 p.)] -- Malaria : past, present, and future [PDF version of the PowerPoint presentation by Richard W. Steketee (1.4 MB, 2 p.)]Title from title screen (viewed November 30, 2010).Streaming video (1 hr., 17 min. : sd., col.).Presented by: Laurence Slutsker, MP, MPH, Associate Director of Science, Center for Global Health (CGH); S. Patrick Kachur, MD, MPH, Chief, Strategic and Applied Science Unit, Malaria Branch, CGH; John R. MacArthur, MD, MPH, Chief, Program Implementation Unit, Malaria Branch, CGH; Richard W. Steketee, MD, MPH, Science Director, Malaria Control and Evaluation Partnership in Africa (MACEPA), PATH.Facilitated by: Dr. Tanja Popovic, Scientific Director, Public Health Grand Rounds; Shane Joiner, Communication Manager, Public Health Grand Rounds.Recorded Nov. 18, 2010.Mode of access: World Wide Web as streaming video (181 MB, total time: 1:17:08) and as two Acrobat .pdf files: Malaria elimination : a global partnership perspective [PDF version of the PowerPoint presentation by Laurence Slutsker (3.78 MB, 53 p.)] and Malaria : past, present, and future [PDF version of the PowerPoint presentation by Richard W. Steketee (1.4 MB, 22 p.)]Open-captioned

Who are people with disabilities

This session of Grand Rounds explored opportunities for optimal quality of life for individuals with disabilities. One in 6 adult Americans lives with a disability when defined by a limitation in function. Many are at higher risk for multiple chronic conditions, injuries, and increased vulnerability during disasters. Comparatively, people with disabilities are 4 times more likely to report their health to be fair/poor and 2.5 times more likely to have unmet health care needs than non-disabled peers. $400 billion is spent annually on disability-related health expenditures. Public health can help change this by promoting wellness and preventing disease in people with disabilities. CDC's approach for a population who experiences diverse functional limitations is to assure that mainstream public health surveys, programs, and policies include people with disabilities across the lifespan, a method that can be modeled by state and federal programs. This powerful session of Grand Rounds explored public health opportunities for disease prevention, intervention and improvement to enable people to live well with functional limitations. We also highlighted accomplishments of partners and public health agencies in creating and modifying health programs to accommodate people with disabilities. Tentative future Grand Rounds topics include venous thromboembolism (VTE), HPV, teen pregnancy and immunization.Where in health is disability? : public health practices to include people with disabilities. [streaming video] -- Who are people with disabilities? [PDF version of the PowerPoint presentation by Gloria L. Krahn, p. 1-13] -- Disparities in health among people with disabilities in Massacusetts [PDF version of the PowerPoint presentation by Monika Mitra, p. 14-35] -- Expanding reach of evidence-based health promotion programs [PDF version of the PowerPoint presentation by Jennifer M. Hootman, p. 36-47] -- Health and wellness in people with disabilities: progress in South Carolina [PDF version of the PowerPoint presentation by Catherine Leigh Graham, p. 48-74] -- Strengthening accessibility in public health [PDF version of the PowerPoint presentation by Georges C. Benjamin, p. 75-88]Streaming video (59:4. : sd., col.).Presented by: Gloria Krahn, PhD, MPH, Director, Division of Human Development and Disability, National Center on Birth Defects and Developmental Disabilities, CDC ["Who are People with Disabilities?"]; Monika Mitra, PhD,Assistant Professor ,University of Massachusetts Medical School, ["Disparities in Health among People with Disabilities in Massachusetts"]; Jennifer Hootman, PhD, ATC, FACSM, FNATA, Epidemiologist, Arthritis Program- Division of Population Health, National Center for Chronic Disease Prevention and Health Promotion, CDC ["Expanding Reach of Evidence-based Health Promotion Programs"]; Catherine Leigh Graham, MEBME. Rehabilitation Engineer, School of Medicine Interagency Office of Disability & Health University, South Carolina School of Medicine ["Health and Wellness in People with Disabilities: Progress in South Carolina"]; Georges Benjamin, MD, FACP, FNAPA, FACEP (E), Hon FRSPH, Executive Director, American Public Health Association ["Strengthening Accessibility in Public Health"]Facilitated by: Tanja Popovic, MD, PhD, Scientific Director, Public Health Grand Rounds, John Iskander, MD, MPH, Deputy Scientific Director, Public Health Grand Rounds, Susan Laird, MSN, RN, Communications Manager, Public Health Grand RoundsRecorded Tuesday, December 18, 2012.Mode of access: World Wide Web as streaming video (883 MB, total time: 59:48); and as Acrobat .pdf files: (7.95 MB, 61 p.) containing PowerPoint slides for the speakers' talks, and (6.4 MB, 24 p.) a transcript of the broadcast.Open-captioned

Why are drug overdoses a public health problem?

The United States is in the grip of an epidemic of prescription drug overdoses. Over 27,000 people died from overdoses in 2007, a number that has risen five-fold since 1990 and has never been higher. Prescription drugs are now involved in more overdose deaths than heroin and cocaine combined. This disturbing mortality trend parallels a ten-fold increase in the medical use of opioid painkillers like oxycodone and hydrocodone. The increased availability of such powerful drugs has led to widespread abuse - according to the 2009 National Survey on Drug Use and Health, more than 5 million Americans misused opioid painkillers in the past month. In addition to the threat of overdose, these people face an elevated risk of injury, crime-related violence, and suicide. For health professionals, policymakers and legislators, addressing this problem is complicated--while they push for education, prevention, and enforcement to reverse this epidemic, they must also ensure that patients with a legitimate need for these medications still have access to them. This important session of Public Health Grand Rounds addressed these challenges and explored the innovative state and federal policies and interventions that are showing promise in reducing injury and death from this epidemic.Prescription drug overdoses : an American epidemic [streaming video] -- Why are drug overdoses a public health problem? [PDF version of the PowerPoint presentation by Grant Baldwin] -- Rationale for prevention strategies [PDF version of the PowerPoint presentation by Len Paulozzi] -- Washington state opioid guidelines and regulations [PDF version of the PowerPoint presentation by Gary Franklin] -- National policy approaches to the problem [PDF version of the PowerPoint presentation by Gil Kerlikowske]Title from title screen (January 24, 2011).Streaming video (1 hr. : sd., col.).Presented by: Grant Baldwin, Director, Division of Unintentional Injury Prevention, National Center for Injury Prevention and Control, CDC [Presentation: Why are drug overdoses a public health problem?]; Len Paulozzi, Medical Epidemiologist, Division of Unintentional Injury Prevention [Presentation: Rationale for prevention strategies]; Gary Franklin, Medical Director, Washington State Agency Medical Directors' Group [Presentation: Washington state opioid guidelines and regulations]; Gil Kerlikowske. Director, Office of National Drug Control Policy [Presentation: National policy approaches to the problem].Facilitated by: Dr. Tanja Popovic, Scientific Director, Public Health Grand Rounds; Shane Joiner, Communication Manager, Public Health Grand Rounds.Recorded February 17, 2011.Mode of access: World Wide Web as streaming video (197 MB, total time: 1::00:13) and as an Acrobat .pdf file ((4.8 MB, 62 p.) containing PowerPoint slides for the speakers' talks.Open-captioned

Guide to writing for social media

"CDC's Guide to Writing for Social Media was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC). It was designed to provide guidance and to share the lessons learned in more than three years of creating social media messages in CDC health communication campaigns, activities, and emergency response efforts. In this guide, you will find information to help you write more effectively using multiple social media channels, particularly Facebook, Twitter, and mobile phone text messaging. The guide is intended for a beginner audience, although some readers with an intermediate level may find it useful too." - p. 01. Introduction -- 2. Before you start -- 3. Principles of effective social media writing -- 4. How to write for Facebook -- 5. How to write for Twitter -- 6. How to write text messages -- 7. How to use your web content as source material for social media content -- 8. Hands-on practice in revising social media content -- 9. Checklist for writing for social media -- 10. Glossary -- 11. Social media writing resources -- Appendix A. Audience Segmentation"April, 2012."Title from PDF t.p. (viewed May 2 , 2012).Mode of access: World Wide Web

Making health literacy real: the beginnings of my organization's plan for action

"This easy-to-use template helps you and your organization get started in developing your own plan to change organizational and professional practices to improve health literacy. Developing a plan for action does not have to be an overwhelming process and this template can help you think through the steps needed from getting buy-in and conducting an assessment to developing goals and monitoring progress. Two decades of research indicate that much health information is presented in ways that are not understandable by most Americans. It is imperative that public health and health care organizations take steps to ensure health information, products, and services are accessible and understandable. Improving health literacy requires changes in organizational and professional practices. In May of 2010, the Department of Health and Human Services released the National Action Plan to Improve Health Literacy. This plan seeks to engage organizations, professionals, policymakers, communities, individuals, and families in a linked, multi-sector effort to improve health literacy. The plan is based on the principles that (1) everyone has the right to health information that helps them make informed decisions and (2) health services should be delivered in ways that are understandable and beneficial to health, longevity, and quality of life. The plan includes seven broad goals with multiple high level strategies for various stakeholders and provides a focal point for the field. By focusing on health literacy issues and working together, we can improve the accessibility, quality, and safety of health care; reduce costs; and improve the health and quality of life of millions of people in the United States." -- p. 2"CS218571.""3/29/2011" - date from document propertiesMode of access: World Wide Web

How Does Citizen Science "Do" Governance? Reflections from the DITOs Project

Citizen science (CS) is increasingly becoming a focal point for public policy to provide data for decision-making and to widen access to science. Yet beyond these two understandings, CS engages with political processes in a number of other ways. To develop a more nuanced understanding of governance in relation to CS, this paper brings together theoretical analysis by social science researchers and reflections from CS practice. It draws on concepts from Science and Technology Studies and political sciences as well as examples from the "Doing-It-Together Science" (DITOs) project. The paper develops a heuristic of how CS feeds into, is affected by, forms part of, and exercises governance. These four governance modes are (1) Source of information for policy-making, (2) object of research policy, (3) policy instrument, and (4) socio-technical governance. Our analysis suggests that these four dimensions represent different conceptions of how science and technology governance takes place that have not yet been articulated in the CS literature. By reflecting on the DITOs project, the paper shows how this heuristic can enrich CS. Benefits include project organisers better communicating their work and impacts. In its conclusion, the paper argues that focusing on the complexity of governance relations opens up new ways of doing CS regarding engagement methodologies and evaluation. The paper recommends foregrounding the broad range of governance impacts of CS and reflecting on them in cooperation between researchers and practitioners