IS THE LEVEL OF ENTREPRENEURIAL ORIENTATION VARIED ACROSS THE DIFFERENT SECTORS OF INDUSTRY?

Sri Lanka is a developing country with a gradually but slowly increasing annual income. Moreover, it shows a great potential for a rapid growth if the performance of business, specially, Small and Medium Enterprises could be improved since in comparison to the performance of SMEs of the most of other Asian countries Sri Lankan Small and Medium Enterprises are lagging behind in term of performance. As per the Asian Productivity Organization, developing the degree of entrepreneurship is one of the highly viable strategies for ensuring growth of Asian economies. Despite, whether the Entrepreneurial Orientation of Small and Medium Enterprises varies among the different industrial sectors, i.e. Manufacturing, Services and Trade, is remained untouched. The dearth of research hinders the efforts of interested parties to improve the performance of Small and Medium Enterprises. Hence, future research would be useful to the academia and policy makers to uncover more productive and country specific strategies to inspire entrepreneurial orientation of local Small and Medium Enterprises. Accordingly, this article focuses on how the variation of entrepreneurial orientation is varies among different sectors of Small and Medium Enterprises of Sri Lanka. The results of the study indicated that there is no significant difference of entrepreneurial orientation among different sectors.  Article visualizations

CONCEPT OF GREEN: A REVIEW ON RELATED CONCEPTS AND EMPIRICAL IMPLICATIONS

The advancement of Green Concept studies has triggered some significant disarray about the manner of the build and rendered it difficult for everything except the most passionate peruses to remain conscious of advances in this area. Even though many green initiatives introduced in the world, consumers’ acceptance of green concept and green products still uncertain. The lack of research to examine green concept makes things worse. Therefore studying and the understanding of green concept and attitudes towards the consumption elements of green products are important research gaps to introduce useful country-specific green marketing strategies. Future research would therefore, be solely important and help government policy developers and marketers to develop strategies which are country specific. This article reviews the notion of green in relation to associated concepts and empirical consequences discovered in the existing sphere of knowledge. Researchers accompanied literature review as the primary methodology for reviewing current empirical knowledge to construct conceptual content to assist the suggested directions for the study. The findings of the study provide insights into how empirical results are reflected in literature reviews that connect the Green concept with associated ideas and consequences. Based on the discussion, conclude future study directions in line with the gaps in empirical knowledge discovered within.  Article visualizations