A Literature Review on Ready-Mixed Concrete Industry in India

The present paper aims to review the existing research work in the area of management especially related to the Marketing Management of the Ready-Mixed Concrete in India. Ready-Mixed Concrete is the concrete which is manufactured at the central batching plant and delivered at construction site with the use of truck mounted Transit Mixers. The Ready-Mixed Concrete is the best alternative to Site Mixed Concrete as it has may advantages over Site Mixed Concrete. The commercial suppliers of Ready-Mixed Concrete are exists in the market. They together constitute Ready-Mixed Concrete Industry. The present paper is a summary of research activities conducted in the context of Ready-Mixed Concrete Industry in India