Gender identity and breast cancer campaigns

Concerning itself with understanding how marketing methods and tools can be of benefit to healthcare professionals, health marketing is an area of research that has grown substantially in recent years. Of much interest to the sector is whether awareness campaigns are effective in increasing the public’s perceived vulnerability to any given disease

Categorization by Groups

Categorization is a core psychological process central to consumer and managerial decision-making. While a substantial amount of research has been conducted to examine individual categorization behaviors, relatively little is known about the group categorization process. In two experiments, we demonstrate that group categorization differs systematically from that of individuals: groups created a larger number of categories with fewer items in each category. This effect is mediated by groups’ larger knowledge base and moderated by groups’ ease in achieving consensus. While neither broader nor narrower categories are normatively superior, more integration or distinction among concepts may be desirable for a given objective. Thus, it is important for those relying on the outputs of categorization tasks, such as web site designers, store managers, product development teams, and product marketing managers, to understand and consider the systematic differences between group and individual categorization.Decision-making;Categorization;Group and Individual Categorization

Antibiotic susceptibility evaluation of group a streptococcus isolated from children with pharyngitis: A study from Iran

Background: The aim of this study was to evaluate the antibiotic susceptibility of Group A streptococcus (GAS) to antibiotics usually used in Iran for treatment of GAS pharyngitis in children. Materials and Methods: From 2011 to 2013, children 3-15 years of age with acute tonsillopharyngitis who attended Mofid Children's Hospital clinics and emergency ward and did not meet the exclusion criteria were enrolled in a prospective study in a sequential manner. The isolates strains from throat culture were identified as GAS by colony morphology, gram staining, beta hemolysis on blood agar, sensitivity to bacitracin, a positive pyrrolidonyl aminopeptidase (PYR) test result, and the presence of Lancefield A antigen determined by agglutination test. Antimicrobial susceptibility was identified by both disk diffusion and broth dilution methods. Results: From 200 children enrolled in this study, 59 (30) cases were culture positive for GAS. All isolates were sensitive to penicillin G. The prevalence of erythromycin, azithromycin, and clarithromycin resistance by broth dilution method was 33.9, 57.6, and 33.9, respectively. Surprisingly, 8.4 of GAS strains were resistant to rifampin. In this study, 13.5 and 32.2 of the strains were resistant to clindamycin and ofloxacin, respectively. Conclusion: The high rate of resistance of GAS to some antibiotics in this study should warn physicians, especially in Iran, to use antibiotics restrictedly and logically to prevent the rising of resistance rates in future. It also seems that continuous local surveillance is necessary to achieve the best therapeutic option for GAS treatment. © 2015 by The Korean Society of Infectious Diseases | Korean Society for Chemotherapy

Gender identity and breast cancer campaigns

Concerning itself with understanding how marketing methods and tools can be of benefit to healthcare professionals, health marketing is an area of research that has grown substantially in recent years. Of much interest to the sector is whether awareness campaigns are effective in increasing the public’s perceived vulnerability to any given disease

Gender Identity Salience and Perceived Vulnerability to Breast Cancer

Contrary to predictions based on cognitive accessibility, heightened gender identity salience resulted in lower perceived vulnerability and reduced donation behavior to identity-specific risks (e.g., breast cancer). No such effect was manifest with identity-neutral risks. Establishing the importance of self-identity, perceived breast cancer vulnerability was lower when women were

Categorization by Groups

Categorization is a core psychological process central to consumer and managerial decision-making. While a substantial amount of research has been conducted to examine individual categorization behaviors, relatively little is known about the group categorization process. In two experiments, we demonstrate that group categorization differs systematically from that of individuals: groups created a larger number of categories with fewer items in each category. This effect is mediated by groups’ larger knowledge base and moderated by groups’ ease in achieving consensus. While neither broader nor narrower categories are normatively superior, more integration or distinction among concepts may be desirable for a given objective. Thus, it is important for those relying on the outputs of categorization tasks, su

Structural and functional conservation of the human homolog of the Schizosaccharomyces pombe rad2 gene, which is required for chromosome segregation and recovery from DNA damage

The rad2 mutant of Schizosaccharomyces pombe is sensitive to UV irradiation and deficient in the repair of UV damage. In addition, it has a very high degree of chromosome loss and/or nondisjunction. We have cloned the rad2 gene and have shown it to be a member of the Saccharomyces cerevisiae RAD2/S. pombe rad13/human XPG family. Using degenerate PCR, we have cloned the human homolog of the rad2 gene. Human cDNA has 55% amino acid sequence identity to the rad2 gene and is able to complement the UV sensitivity of the rad2 null mutant. We have thus isolated a novel human gene which is likely to be involved both in controlling the fidelity of chromosome segregation and in the repair of UV-induced DNA damage. Its involvement in two fundamental processes for maintaining chromosomal integrity suggests that it is likely to be an important component of cancer avoidance mechanisms

Application of Rational Second Kind Chebyshev Functions for System of Integrodifferential Equations on Semi-Infinite Intervals

Rational Chebyshev bases and Galerkin method are used to obtain the approximate solution of a system of high-order integro-differential equations on the interval [0,∞). This method is based on replacement of the unknown functions by their truncated series of rational Chebyshev expansion. Test examples are considered to show the high accuracy, simplicity, and efficiency of this method

Reviewing traffic conflict techniques for potential application to developing countries

The economic and social costs due to road crashes are disproportionately higher in developing countries. In addition, underreporting, coupled with an incomplete and inconsistent recording of reported crashes is a major issue in such settings. A brief outline of the dimension of road safety problems in developing countries and the most common limitations of existing crash databases is given in the paper. The challenges in applying traditional approaches for traffic safety evaluation and initiatives are also discussed. Diagnosis of road safety problems using traffic conflict techniques has received considerable research interest and has gained acceptance as a proactive surrogate measure in developed countries. Significant studies have been accomplished to develop, validate and apply different surrogate indicators for the estimation of traffic conflicts, as well as an assessment of the safety problem in different road geometric and operating conditions. This has provided a substitute for the historical crash records in traffic safety research. The main objective of this paper is to assess the application potentiality of this surrogate safety measures to address safety issues in developing countries. To do that, this paper critically reviews and synthesizes the different indicators of surrogate safety measures. The main principles, as well as advantages and disadvantages of the major indicators and prospects of application, are presented here. Finally, future research directions for road traffic safety assessment are outlined in the perspective of understanding the most concerning human issue due to traffic crashes in developing countries