Pengaruh Total Assets Turnover Dan Inventory Turnover Dalam Memprediksi Pertumbuhan Laba Pada Perusahaan Perdagangan Yang Terdaftar Di Bursa Efek Indonesia

Tujuan penelitian ini adalah untuk menguji secara empiris total assets turnover (TAT) dan inventory turnover (IT) yang berpengaruh terhadap pertumbuhan laba pada Perusahaan perdagangan yang terdaftar di Bursa Efek Indonesia secara simultan dan parsial. Populasi dalam penelitian ini diambil dari Perusahaan perdagangan yang terdaftar di Bursa Efek Indonesia selama tahun 2014-2016 yaitu 58 Perusahaan. Adapun metode yang digunakan adalah metode purposive sample dimana Perusahaan yang masuk dalam kriteria adalah berjumlah 21 Perusahaan. Hasil analisis menunjukkan bahwa data-data yang digunakan dalam penelitian ini telah memenuhi uji asumsi klasik, yang meliputi: tidak terjadi gejala multikolinearitas, tidak terdapat autokorelasi, tidak terjadi heteroskedastisitas, dan data terdistribusi normal. Dari hasil analisis regresi linier berganda menunjukkan bahwa variabel TAT dan IT tidak berpengaruh signifikan terhadap pertumbuhan laba secara simultan dan parsial

PENGARUH DIRECT MARKETING DAN KUALITASPRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN VARIABEL INTERVENING KEPUASAN KONSUMEN PADA LIVE STREAMING MARKETING TIKTOK: (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Katolik Santo Thomas)

This study aims to analyze the effect of direct marketing and product quality on purchasing decisions with the intervening variable of consumer satisfaction in live streaming marketing on Tiktok. The population is all students of the Faculty of Economics and Business, Catholic University of Santo Thomas Medan. The research sample was 96 students. Data collection techniques, questionnaires and documentation, data analysis techniques, path analysis, to prove the hypothesis used the t test and F test while to see the closeness of the relationship seen from the correlation coefficient and to find out how much the independent variable can explain the dependent variable seen from the coefficient of determination. The results of the path analysis equation Y = 0.372X1 + 0.538X2 means that direct marketing and product quality have a positive and significant effect on purchasing decisions. The path analysis equation for the influence of direct marketing and product quality on consumer satisfaction Z = 0.243X1+0.586X2 means that direct marketing and product quality have a positive and significant effect on customer satisfaction. The path analysis equation for the influence of direct marketing and product quality on purchasing decisions through customer satisfaction shows Z = 0.076X1+ 0.345X2 + 0.447Y, meaning that the direct marketing variable and product quality have a positive and significant effect on purchasing decisions through customer satisfaction. With the F test, direct marketing, product quality has a positive effect on purchasing decisions through consumer satisfaction on live tiktok (Fcount 56.850 > Ftable 2.70). Partially, it shows that direct marketing variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 4.882 > ttable 1.66140, product quality variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 7.062 > ttable 1.66140, direct marketing variables have an effect positive and significant to consumer satisfaction on tiktok live where tcount 2.764 > ttable 1.66140, product quality variables have a positive and significant effect on consumer satisfaction on tiktok live where tcount 6.679 > ttable 1.66140. The purchase decision variable has a positive and significant impact on consumer satisfaction on live tiktok where tcount is 4.043 > ttable 1.66159. The coefficient of determination (R²) is 0.650, meaning that consumer satisfaction can be explained by direct marketing, product quality and purchasing decisions by 65.0%, while 35% is explained by other factors not explained in this study

Pengaruh Bauran Pemasaran Jasa terhadap Kepuasan Nasabah Implikasinya pada Strategi Pemasaran pada PT. Bank Perkreditan Rakyat (Bpr) Pijer Podi Kekelengen Cabang Medan

The purpose of this study is to analyze the effect of the service marketing mix which includes product, price, place and promotion, process, people, and physical evidence on customer satisfaction. . The purpose of this study is expected to be able to overcome problems regarding the marketing mix of services which include product (product), price (price), place (place) and promotion (promotion), process (process), people (people), and physical evidence (physical evidence). its effect on customer satisfaction. The research method with a sample of 96 customers, questionnaire data collection techniques and documentation and analysis techniques with multiple linear regression. Based on the results of the study, the multiple linear regression equations are: Y = 4.200 + 0.359X1 + 0.433X2 + 0.261 X3 + 0.321X4 + 0.274X5 + 0.353X6 + 0.345X7. This means that product, price, place, promotion, process, people and physical evidence variables have a positive effect on customer satisfaction and the price dimension has a greater influence on customer satisfaction compared to product, people, physical evidence, process, promotion and place dimensions. The results of the F test show that the variables of product, price, place, promotion, process, people and physical evidence have a simultaneous and significant effect on customer satisfaction, this can be seen from the Fcount which is 25,047 then H0 is rejected and H1 is accepted. The results of the t-test, show that the variables of product, price, place, promotion, process, people and physical evidence have a partial and significant effect on customer satisfaction, then H0 is rejected and H1 is accepted. The value of the determinant coefficient (R Square) = 0.669 means that customer satisfaction can be explained by the service marketing mix (product, price, place, promotion, process, people and physical evidence) of 66.9% while 33.1% is explained by other factors that not described in this study such as safety and convenience. o increase customer satisfaction at BPR Pijer Podi Kekelengen Medan, it is better to make adjustments to those offered by competitors so that they continue to exist in the futur

Pengaruh Sikap, Norma Subyektif dan Kontrol Perilaku yang Dirasakan terhadap Minat Berwirausaha dengan Pendekatan Theory Of Planned Behaviour (Studi Kasus pada Mahasiswa Fakultas Ekonomi Unika Santo Thomas Medan)

The research objective was to analyze the influence of attitudes, subjective norms and perceived behavioral control on student interest in entrepreneurship. The number of samples was 96 students using questionnaire data collection methods and documentation and analysis techniques for the application of the Theory Of Planned Behavior model. The results showed that B »BI = 0.443Ab + 0.299SN + 0.257 PBC with w1 = 0.443 or 44.3%, w2 = 0.299 or 29.9% and W3 = 0.257 or 25.7%. This means that attitudes, subjective norms and perceived behavioral control have a positive effect on interest in entrepreneurship. However, what is more influential on the interest in entrepreneurship is the attitude then subjective norms. To further increase student interest in entrepreneurship, it is better if you need to increase the number of SKS in Entrepreneurship courses and make various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insight so that entrepreneurial interest will be formed his mind. With this, students who have graduated are not merely job seekers but as job creators