Green Product Purchasing Phenomenon: Exploring the Gaps of Theoretical, Methodological and Empirical

This study aims to identify research gaps on green purchasing topics and proposes several recommendations for future research. To explain the phenomenon of green products purchase, this study uses Theory of Planned Behavior (TPB) in framework. The research uses a qualitative method approach by conducting a review of articles that traced through four popular journal providers: Ebsco, J-Stors, Proquest and Emeraldinsight. A literature search process held between April, 2015 until Juni, 2015 and resulted on 67 chosen articles. The outcome of the review identified four theoretical gaps, two methodological gaps and one practical gap

Green Product Purchasing Phenomenon: Exploring the Gaps of Theoretical, Methodological and Empirical

This study aims to identify research gaps on green purchasing topics and proposes several recommendations for future research. To explain the phenomenon of green products purchase, this study uses Theory of Planned Behavior (TPB) in framework. The research uses a qualitative method approach by conducting a review of articles that traced through four popular journal providers: Ebsco, J-Stors, Proquest and Emeraldinsight. A literature search process held between April, 2015 until Juni, 2015 and resulted on 67 chosen articles. The outcome of the review identified four theoretical gaps, two methodological gaps and one practical gap

Pengujian Model Pengaktivasian Norma Personal dalam Perspektif Pemasaran Sosial

The success of trash bank program to reduce negative impact of waste determined by community participation. Personal norm activation plays an important role for stimulating individual motivation to engage on trash bank program. The purpose of study is to examine antecedents and consequences of personal norms in pro environmental behavior context. Research location in Banyumas regency area. Data mining are done through surveys by purposive sampling technique. The respondents are trash bank\u27s customers. Data were analyzed using structural equation modeling (SEM). The results showed that ascription of responsibility, subjective norm, and ability significantly effect on activation process of personal norms. Furthermore, personal norms and ability significantly positive effect on community participation on trash ban