Abstract. Word of Mouth (WOM) has been an important issue in Marketing research. This paper adopted Meta-analysis method to make quantitative review for the antecedents and consequences of WOM. The results facilitate scholarship in this academic area by clarify the cause-effect linkages when researching on WOM. Theoretical and practical implications were discussed.Keywords. Word of mouth, Meta-analysis, Cause-effect clarification.JEL. M10, L33, L52

KUO, Chin-Chiung