AN EMPIRICAL ASSESSMENTOF THE ROLE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN EXPLAINING ACADEMIC SUCCESS Some Evidence from East Malaysian Sample

Management researchers have consistently reported the significant role of organizational citizenship behavior (OCB) in predicting individual success in organizational settings. This topic, however, has been largely ignored in the business education environment. Given the demonstrable benefits of OCB enactment in terms of influencing peiformance evaluations and organizational rewards. we emphasize the importance of examining the role of OCB in predicting student peiformance and their eventual career success. This endeavor holds important implications for students who are on the threshold of entering the industry. Using a self- administered questionnaire, we collected data from a total of 177 undergraduate students from two different schools in a Malaysian public university. Analysis reveals that of the three distinct dimensions of OCB, only one (consisting of altruism and courtesy items) has influences on both measures of student peiformance (i.e., productivity and cumulative grade point average). Implications of these findings are discussed

The intention to use mobile digital library technology: A focus group study in the United Arab Emirates

IGI Global (“IGI”) granted Brunel University London the permission to archive this article in BURA (http://bura.brunel.ac.uk).This paper presents a qualitative study on student adoption of mobile library technology in a developing world context. The findings support the applicability of a number of existing constructs from the technology acceptance literature, such as perceived ease of use, social influence and trust. However, they also suggest the need to modify some adoption factors previously found in the literature to fit the specific context of mobile library adoption. Perceived value was found to be a more relevant overarching adoption factor than perceived usefulness for this context. Facilitating conditions were identified as important but these differed somewhat from those covered in earlier literature. The research also uncovered the importance of trialability for this type of application. The findings provide a basis for improving theory in the area of mobile library adoption and suggest a number of practical design recommendations to help designers of mobile library technology to create applications that meet user needs

Exploring the impact of peer influence on online shopping: The case of Chinese millennials

Commercialization of social media is no longer optional for businesses, especially online businesses. An effective online presence is crucial for creating awareness of new products or services and triggering activity. The objective of this chapter is to investigate peers\u27 influence on Chinese millennial consumers\u27 purchase behavior. To be specific, this study examines the relationship between peers\u27 purchase histories and consumers \u27 purchase decisions among Chinese millennials. Specifically, this study explores whether and to what extent peers\u27 purchase histories affect consumers\u27 purchase perception, such as perceived usefulness, perceived risk, and purchase intention. Analysis of online surveys shows how peer influence affects Chinese millennial\u27s purchase intention and decision in online shopping. Furthermore, perceived usefulness positively also affects purchase intention, while perceived risk has a negative influence. This chapter provides suggestions for online retailers to attach importance to peer influence when advertising their products