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8 research outputs found
Bi-Objective Two-Stage Decision-Making Process for Service Marketing
Author
G. L.Lilien
J.-Y.Teng
+12 more
J.Figueira
J.Gitomer
L.Battin
M.Fitzgerald
P.Kotler
R. S.Kaplan
R.Keeney
S.Alberts
T. L.Saaty
T.Ambler
T.Ambler
T.Stewart
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Export Marketing Communications of Public Sector in Promoting Tourism Destination of a Greek Island
Author
D.Jobber
D.Pickton
+13 more
E.Harlow
J.McCarthy
K.Yin
N.Borden
N.Ray
N.Ray
P. A.Kotler
P.Drucker
P.Kotler
T. C.Kinnear
T.Ambler
W.Delozier
W.Keegan
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
Export Marketing Communications of Public Sector in Promoting Tourism Destination of a Greek Island
Author
D.Jobber
D.Pickton
+13 more
E.Harlow
J.McCarthy
K.Yin
N.Borden
N.Ray
N.Ray
P. A.Kotler
P.Drucker
P.Kotler
T. C.Kinnear
T.Ambler
W.Delozier
W.Keegan
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Behavioral Branding as a Customer-Centric Strategy
Author
A. D.Neely
A.Bandura
+20 more
C.Burmann
C.Mitchell
D. A.Aaker
D. E.Bowen
J. M. T.Balmer
J.-N.Kapferer
J.Iwata
K. F.Mahmert
L.de Chernatony
L.Rolke
N. T.Bendle
N.MacLaverty
P.Farris
P.Kotler
R. J.Best
S.Alcorn
S.Hemsley
T.Ambler
T.Heiland
T.Tomczak
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
The Role of Brand Management in Emerging Markets
Author
A. M.Rugman
A.Chaudhuri
+22 more
B.Chiaravalle
B.VanAuken
D. A.Aaker
D. A.Aaker
F. Z.Bilgin
H.Hong-Youl
J.Miller
J.Wang
K. L.Keller
K. L.Keller
L. T.Tuan
M. J.Hatch
M. W.Peng
M.Chevalier
N.Ni
N.Souiden
R.Abratt
S. T.Cavusgil
S.Anholt
T.Ambler
W.Olins
Y. S.Chen
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Managing Customer-Centric Information
Author
A.McAfee
A.White
+34 more
C. K.Prahalad
C.Humby
D. A.Marchand
E.Gummesson
F. F.Reichheld
F.Webster
G. P.Huber
G. S.Day
G.McGovern
G.McGovern
G.McHugh
I.Nonaka
J. P.Womack
J. R.Galbraith
K. E.Weick
L.Berry
M. J.Bitner
M.Fisher
M.McDonald
M.Nadeem
P.Brethon
P.Drucker
P.Kotler
R. L.Daft
R.Gulati
R.Gulati
R.Nolan
R.Nolan
S.Myburgh
T. H.Davenport
T.Ambler
T.Davenport
V.Venkatesh
Y.Wind
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
A Case-Based Identification of Internal and External Issues for Branding Strategies
Author
A. E.Pitcher
A. R.Oxenfeldt
+44 more
A.Ries
B. B.Gardner
D. A.Aaker
D. A.Aaker
D.Aaker
D.Roy
D.Roy
G.Brown
G.Keeble
G.McWilliam
J. P.Jones
J. W.Welcker
J.-N.Kapferer
J.-N.Kapferer
J.-N.Kapferer
J.Trout
J.Van den Heever
K. L.Keller
K. L.Keller
L.de Chernatony
L.Ohnemus
M.Hammer
P. V.Jenster
P.Fieldwick
P.Kotler
P.Kotler
P.Kotler
P.Martineau
P.Martineau
P.Raturi
R. D.Buzzell
R.Batra
S. J.Levy
S.Crainer
S.Czellar
S.Dibb
S.Dibb
T. J.Reynolds
T.Ambler
T.Duncan
T.Joyce
T.Watkins
W.Olins
W.Olins
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Comparative Cross Cultural Study of Indian Managers' Perspectives On Doing International Business in Bedouin And Guanxi Culture
Author
A.Ali
A.Couper
+33 more
A.Kozminski
A.Verbeke
B.Khadria
C. W. L.Hill
C.Taylor
E. W.Tsang
G. A.Knight
I. A.Brady
J. C.Usunier
J.Daniels
K. A.Neuendorf
K.Krippendorff
L. C.Simmons
M. H.Troemel
M. W.Peng
M. W.Rennie
M.Peng
M.Peng
P. D.Harveston
P. S.Budhwar
P.Ghemawat
R. E.Hoskisson
R. J.House
R. M.Joshi
R.Bennett
S. D.Seligman
S. D.Seligman
S. H.Park
S.Athreye
T.Ambler
W.Mayrhofer
Y. H.Wong
Y. K.Sarayrah
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref