Information Support of Regions – Organic Farming

The paper strives to introduce opportunities for information support of regions by means of a map output within www application. It presents a recent solution of a map portal using a database of organic farms in the Czech Republic. The map outputs are visualized by means of a new version of the MPPR 2.0 system (Map Portal for Regional Development – version 2.0) and have been processed for the South Bohemian Region organic farms in the pilot stage. The results account for initial data from 2012 (organic farms in the records of the Ministry of Agriculture as at 31st December 2011) that have been verified and recorded in the database. Out of the total number of 516 organic farms in the region, it was feasible to verify, localize and position 472 entities

Using social networks as an integration tool in rural areas of the Czech Republic – agricultural enterprises

The present paper is aimed at introducing a pilot study on the use of social networks in agricultural enterprises. It is focused in particular on using social media as a development tool with a view to increase the market competitiveness of agricultural enterprises. The primary data have been retrieved from a questionnaire survey of ICT use in agricultural enterprises of the Czech Republic (the so-called Exploration 2011). The questionnaire survey was targeted at agricultural enterprises farming at least the area of 100 hectares (a basic selection criterion of the complex survey). The survey dealt not only with monitoring social networks use in agricultural enterprises as such but as well with the promotional potential of social networks in agricultural enterprises with non-agricultural activities. The survey was focused on the Central Bohemian Region as it shows a high concentration of agricultural enterprises. The present view of social networks in agricultural enterprises within the framework of the above-mentioned complex survey has not been, as far as the authors are aware, neither researched nor published. The thematic focus of the paper follows recent development in this field and current world research trends. The data obtained in the survey were statistically processed and some of the interdependences were monitored