Using Google Analytics Data to Expand Discovery and Use of Digital Archival Content

This article presents opportunities for the use of Google Analytics, a popular and freely available web analytics tool, to inform decision making for digital archivists managing online digital archives content. Emphasis is placed on the analysis of Google Analytics data to increase the visibility and discoverability of content. The article describes the use of Google Analytics to support fruitful digital outreach programs, to guide metadata creation for enhancing access, and to measure user demand to aid selection for digitization. Valuable reports, features, and tools in Google Analytics are identified and the use of these tools to gather meaningful data is explained

Using Google Analytics Data to Expand Discovery and Use of Digital Archival Content

This article presents opportunities for the use of Google Analytics, a popular and freely available web analytics tool, to inform decision making for digital archivists managing online digital archives content. Emphasis is placed on the analysis of Google Analytics data to increase the visibility and discoverability of content. The article describes the use of Google Analytics to support fruitful digital outreach programs, to guide metadata creation for enhancing access, and to measure user demand to aid selection for digitization. Valuable reports, features, and tools in Google Analytics are identified and the use of these tools to gather meaningful data is explained.Using_Google_Analytics.pdf: 150 downloads, before Oct. 1, 2020

Using Google Analytics Data to Expand Discovery and Use of Digital Archival Content

Presented at the Society of American Archivist Meeting, Research Libraries Roundtable. August 13, 201

Gathering and Analyzing Web Use Statistics: A Practical Tutorial for Archivists

This presentation was given at the Society of Indiana Archivists Annual Meeting in Indianapolis, IN on April 28, 2012.This presentation discusses the development of a strategy for tracking and analyzing web use statistics for the better management of an online presence for archival repositories. By gathering these statistics, archival repositories can access data to inform the creation of web content, evaluate the successes of digital outreach efforts, gain a better understanding of how digital patrons access and navigate online material, and support arguments for funding of digital initiatives

Capturing Reel History: Ball State University Libraries' Film, Video and Audio Digitization Project

Presentation delivered at the 2013 Indiana Library Federation conference describing Ball State University Libraries film, video, and audio digitization projects

Capturing Reel History: Ball State University Libraries' Film, Video and Audio Digitization Project

Presentation delivered at the 2014 meeting of the Society of Indiana Archivists