Similarity in cognitive complexity and attraction to friends and lovers: Experimental and correlational studies

Abstract OnlyTwo studies are reported examining whether similarities in cognitive complexity foster different forms of interpersonal attraction. Study 1 provided an experimental test of the hypothesis that perceivers would be more attracted to targets with similar levels of complexity than to targets with dissimilar levels of complexity. Participants read interpersonal impressions reflecting low and high levels of cognitive complexity and completed 3 assessments of attraction (social, task, and intellectual) to the source of the impressions. As predicted, there were significant interactions between perceiver complexity and target complexity such that high-complexity perceivers were more attracted to high-complexity targets than were low-complexity perceivers, whereas low-complexity perceivers were more attracted to low-complexity targets than were high-complexity perceivers. Unexpectedly, however, low-complexity perceivers were more attracted to a high-complexity target than a low-complexity target. Study 2 examined the effects of similarities in cognitive complexity on attraction among 126 pairs of dating partners. Partners having similar levels of cognitive complexity expressed significantly greater intellectual attraction to one another than partners having dissimilar levels of cognitive complexity

Mood states influence the production of persuasive arguments

Bohner G, Schwarz N. Mood states influence the production of persuasive arguments. Communication Research. 1993;20(5):696-722.This study examined the impact of mood on the production of persuasive arguments. Research demonstrates that a happy (as opposed to neutral or sad) mood often leads to less systematic information processing but to greater creativity in production tasks. It was hypothesized that individuals in a happy (as opposed to sad) mood produce more original and more persuasive arguments, especially when asked to advocate an unfamiliar (i.e., counterattitudinal) position. Eighty-seven college students were put in a happy or sad mood and asked to write a proattitudinal or a counterattitudinal essay on one of two topics. Happy subjects generally rated their own essays as being more persuasive than sad subjects did. External ratings revealed, however, that happy subjects' essays were judged to be more persuasive when they were counter-attitudinal but not when proattitudinal. No mood effects on various measures of originality were found. Thus support for the hypothesis was found with respect to judged persuasiveness but not to originality. Results are discussed within the framework of models of mood and cognition