THEORETICAL ASPECTS OF GREENING AND DIGITALISATION OF BUSINESS PROCESSES IN ENTERPRISES: THE CASES OF UKRAINE AND LATVIA

The aim of the study is to analyse the theoretical basis of greening and digital transformation of enterprise business processes. The objectives of the study are to summarize the theoretical and methodological framework for the issues investigated and substantiate the conceptual approach to the environmental and economic development of the enterprise based on the concept of green business and the implementation of the digital transformation approach. The scientific novelty of the study consists in further development of the theoretical foundations of greening and digital transformation of enterprise business processes, as well as in the use of the organizational and methodological approach to determine the socio-economic and eco-economic consequences of the choice of priorities for the production and consumption of environmental products. The research used general scientific and special methods: scientific abstraction, analysis and synthesis, induction and deduction, abstraction and concretization, system and comparative analysis; statistical analysis; the matrix method. It has been proved that enterprises in Latvia and Ukraine face the critical task of finding a balance between improving the existing business models of their activities based on the implementation of digital technologies, and minimizing the negative environmental impacts. It has been established that the economic system of Ukraine remains ecologically unfavourable; however, to solve this problem, measures to implement the system of circular economy and create incentives for the development of green business have been developed. The results of expert evaluations have showed that Latvia is the leader in Europe in the consumption of green energy and is the largest exporter in the ICT sector in the Baltic States

OPPORTUNITIES TO FOSTER THE DEVELOPMENT OF STUDENTS\u27 SOCIAL ENTREPRENEURSHIP COMPETENCES AT HIGHER EDUCATION LEVEL

Purpose and aim of the study: The aim of the study is  to explore the development of social entrepreneurship competences at higher education level, to identify which competences are relevant for social entrepreneurship and what methods can be used to develop them.Design / Methodology / Approach: General research methods are used in the research: information analysis and synthesis, content analysis, for obtaining quantitative data - questionnaires, and for obtaining qualitative data - structured interview and focus groups. Main Findings: The study explored the theoretical underpinnings of social entrepreneurship competencies, highlighted their role in promoting innovation, social impact and responsible entrepreneurship, and collected examples of best practice in creating an ecosystem within universities with structured support for the development of student competencies.Originality: The originality of the study lies in the possibility of detailed analysis of the existing experience in this field in different European countries and subsequent adaptation of solutions to Latvian reality. Implications: Social entrepreneurship, with its focus on innovative solutions to societal issues, has gained significant prominence in recent years, prompting the need for educational institutions to adapt their curricula to empower students in this domain