Analisis Pelaksanaan Strategi Distribusi Fisik Produk Handphone Smartfren

In an economy that has been advanced, the manufacturers do not sell their products directly to the end user. Many options can be used to distribute goods and also to the buyer. A company may distribute goods directly to consumers though is quite large, while other companies distribute their products through intermediaries. And not a few companies that use some combination of distribution channels to reach different market segments .A competition for the company can be an opportunity to develop the companys business and can be a threat to the company. Therefore, the management company is required to always be responsive in adapting to environmental changes that continue to occur and have an influence on economic enterprise. The company should have a strategy to excel in the market. This research was conducted at PT. Prima Sejahtera Barelang Pekanbaru located at HR.Soebrantas No. 89. This study aims to determine the distribution strategy undertaken by PT. Prima Sejahtera Barelang Pekanbaru to increase sales volume.Keywords: Distribution, Strategy, Sales, Management, Marketin

Pengaruh Strategi Pemasaran Terhadap Penjualan Produk Air Minum Kemasan (Kasus Produk Merk Muraqua PT. Tirtasari Floragrata Kecamatan Siak Hulu Kabupaten Kampar)

The study aims to determine how the influence of marketing strategies to sales in order to achieve the planned sales target PT. Tirtasari Floragrata Siak Hulu District of Kampar and also to know how sales are made.The population in this study is a distributor PT. Tirtasari Floragrata Siak Hulu District of Kampar by sampling a total of 41 distributors by using census method. The research data in the form of primary data by questionnaire sebaga and secondary research instrument in the form of company archives. Analysis of the data used is to use statistical analysis with SPSS.Based on the results of research by the author took a conclusion the influence of marketing strategies to sales at PT. Tirtasari Floragrata Siak Hulu District of Kampar regency of respondents who researched that each have indicator interrelated and berpenagruh positively to penjuala bottled water products PT. Tirtasari Floragrata Siak Hulu District of Kampar regency

Pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah (Studi pada Bank Riau Kepri Cabang Pasir Pengaraian)

This research was conductedin Riau Kepri Bank, Pasir Pengaraian branch. this research aimsto determine the effect of service quality loward customer satisfaction. Service quality as independent variable(x) and customer satisfaction as independent variable (y). The research sample are 99 respondents of the population by using the slovin formula. Data was obtained from the questionnaire and subsequently processed to then be tested with the help of statistics through SPSS. The result of. calculation of the determination coefficientis 0.670. it means, service quality affects customer satisfaction is 67%. The research sample are 99 respondents of the population by using the slovin formula. Data was obtained from the questionnaire and subsequently processed to then be tested with the help of statistics through SPSS. The result of. calculation of the determination coefficientis 0.670. it means, service quality affects customer satisfaction is 67%. Keywords: Service quality, customer satisfaction, Riau Kepri Bank Keywords: Service quality, customer satisfaction, Riau Kepri Ban

Analisis Swot sebagai Dasar Perumusan Strategi Bersaing pada Produk Asuransi Jiwa Perorangan Ajb Bumiputera 1912 Kpr Pekanbaru

This research was conducted in the Individual Life Insurance 1912 KPR Pekanbaru. These businesses engaged in services which compete to provide quality products and good service. With more and more competition in the insurance business makes Individual Life Insurance 1912 KPR Pekanbaru have to compete and survive in the business competition.This study aims to determine the SWOT analysis as the basis for the formulation of a strategy to compete in the Individual Life Insurance 1912 KPR Pekanbaru. This research is descriptive research with qualitative approach and data collection techniques performed by interviewing the parties involved in this study.From the results of SWOT analysis can be seen that there are several alternative strategies that can be used as a tool to win the competition, and the results of this analysis to formulate strategic alternatives for Individual Life Insurance 1912 KPR Pekanbaru long term

Analisis Swot dalam Mengetahui Strategi Bersaing (Kasus Hotel Pangeran Pekanbaru)

Hotel Pangeran Pekanbaru is one of the four star hotel in Pekanbaru. Hotel is a type of business that is engaged in services which compete to provide good facilities and services. Increase the number of hotels in Pekanbaru, the Hotel Pangeran Pekanbaru should be able to compete and survive in this competitive hospitality industry. This study aims to identify and analyze the competitive strategy Hotel Pangeran Pekanbaru. This is a descriptive study with case study and data collection techniques performed by interviewing the parties involved in this study. From the results of interviews conducted can be analyzed that the Hotel Pangeran Pekanbaru continue competition in improving the quality of service and facilities that will be offered to consumers by putting prices, products, services corresponding to the four-star standard and continue to compete with a new kind of hotel in Pekanbaru

Pengaruh Relationship Marketing Terhadap Loyalitas Nasabah (Studi Nasabah Tabungan Sinar Belia Pt.bank Riau Kepri Cabang Pekanbaru)

This study aims to determine the effect of relationship marketing on customer loyalty at PT. Bank Riau Kepri. Relationship marketing as an independent variable (X) has been formulated that is seen from Communication, Trust, Commitment and Problem solving. Customer Loyalty as the dependent variable (Y). This research was conducted on all fixed customers at PT. Riau Bank Riau Islands as many as 100 people.Data were obtained from the questionnaire and then processed for later tested using statistical analysis such as simple linear regression analysis, t test, and correlation and determination analysis using SPSS assistance.The results showed that the results of hypothesis testing t arithmetic greater than t table that is 10,854> 2,838. This shows that relationship marketing affects customer loyalty