Pengaruh Keragaman Menu, Harga, Dan Citra Merek Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Restoran D\u27cost Seafood Semarang)

The increasing number of alternative choice of restaurants in the city of Semarang cause competition getting tougher.As a result, many businesses that compete in the business of restaurants.D\u27cost seafood restaurant is one of the options in the city of Semarang. The number of restaurants that serves a similar menu variety at low prices caused the number of visitors D\u27Cost experience fluctuations from year 2014-2016. This is demonstrated by a decrease in the number of visitors by 2014 to 2015 of 0.2% and by 2015 to 2016 experienced increases of 2%.The purpose of this research is to know the influence of the diversity of the menu, the price and brand image against consumer purchasing decisions D\u27Cost Seafood. This research type is explanatory research. Sampling techniques using a purposive Sampling method.As for the number of samples taken as many as 100 respondents. Data were analyzed through the test validity, reliability test, correlation coefficient, crosstab, determination of the coefficient of linear regression, simple, multiple linear regression, t-test, F-test, and with the help of the program SPSS.Based on the results of the descriptive analysis, showed the results of research that the diversity of the menu are on various categories of 59.0 percent. Variable rates are at a sufficient category, amounting to 48.0 percent. Brand image is variable in quality, category of 74.0 percent and the variable purchase decisions are high on the category, for 57.0 percent. Multiple correlation coefficient calculation based on yield value of 0.695 which means to have a strong correlation. Based on the calculation of the coefficient of determination indicates that the variable is the diversity of the menu, prices, and brand image contributed to the influence of 48.3 per cent against a purchasing decision.Suggestion in this research areproviding new menu variations according to the wishes of consumers. Improve the quality of the product and provide cheap package price promotions are also very necessary. In addition, the necessity of observing the tagline of which belonged to the "Mutu Bintang Lima Harga Kaki Lima" because according to the perceptions of the respondents, the tagline does not correspond to reality

Pengaruh Gaya Hidup (Lifestyle) Dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Pelanggan Peacockoffie Semarang)

The rapid growth of coffee shops within a few years makes the competition tighter. Consumer behavior in decision-making is influenced by several factors such as lifestyle and price. Peacockoffie is one coffee shop that is known in Semarang city. The problem in this research is the price increases that is carried out by Peacockoffie in 2014 resulting in a decrease amount of daily transactions amid growing coffee shop in the city of Semarang. The result shows that the lifestyle and the price have positive and significant impacts upon decision of purchasing. It can be seen from the outcome of simple linier regression of lifestyle towards decision of purchasing and t test. From those two variables (lifestyle and price) that had been partially and simultaneously analyzed, the coefficient of price is higher than lifestyle coefficient. In details, price has the biggest impact towards the decision of purchasing the products of Peacockoffie Semarang, reaching the number 0,288, compared with lifestyle that only get 0,057. The coefficient of determination (R2) of lifestyle and price is 19,6%. This means 19,6% of purchasing decision can be explained by those two variables, while the other 80,4% can be explained by another variable. The suggestions that can be given to increase the purchasing decision is that Peacockoffie should establishes standard operating procedure (SOP) in service and product presentation

Pengaruh Iklan, Harga, Dan Kepercayaan Merek Terhadap Keputusan Pembelian Kosmetik Revlon (Studi Pada Mahasiswa S1 Universitas Diponegoro)

In order to maintain the continuity, develop the company, and maintain its existence, the company is required to continue to provide competitive advantages by paying attention and managing the supporting aspects in marketing its products. High level of purchasing decision become the key to a company\u27s success in selling their products. Revlon always place at top 5 of the survey published by Top Brand Index in 2014-2016 term, however Revlon has a vulnerable position displaced by its competitors. This can be seen from the decline of 4.7% in the foundation category from the first position in 2015 to second position in 2016 shifted by Wardah which significantly increased by 17.7% in 2016. This study aims to determine the influence of advertising, price, and brand trust on Revlon cosmetics purchase decision of the undergraduate students of Diponegoro University. Type of research is explanatory research with the population undergraduate students of Diponegoro University, and the number of sample taken is 100. The data collection techniques are questionnaire, documents, and literature review. The sampling technique is purposive sampling. The data analysis techniques are correlation test data analysis, determination test, simple linear regression test, multiple linear regression test, t test, and F test using IBM SPSS (Statistical Product and Service Solutions) program version 16.0 Based on the results of the analysis, it is concluded there is a positive and significant influence between advertising, price, and brand trust on purchase decision partially and simultaneously (together). There are other factors that influence the Purchase Decision. Therefore it can be advised that Revlon has to evaluate their message in Revlon advertisement, increase the discount frequency on certain events, and add some product variants

Pengaruh Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus Pada Taman Rekreasi Wonderia Semarang)

The tourism sector is one sector which has bright prospects and huge potential for development. Humans are increasingly recognizing the importance of entertainment to release saturation and refresh your mind. Wonderia recreational park is an object Travel Semarang in Semarang City, which is one means of entertainment and recreation for menyedikan modern conceptual entertainment facilities, recreational and community activities. Recreational park Wonderia Semarang included into the top five most favored tourist attraction by tourists, but in the last 5 years Wonderia Semarang recreation park has begun rarely visited.The purpose of this study was to determine the effect of price and quality of service on purchasing decisions in the recreation park Wonderia Semarang. This type of research is explanatory research, with a sample of 100 respondents who visited Wonderia and decision maker. Sampling technique used is accidental sampling and purposive sampling. Research results obtained by analyzing primary data using validity, reliability test, correlation coefficient, determination coefficient, simple linear regression analysis and tests of significance in both directions.Most respondents (43%) stated the price is quite cheap. Most respondents (55%) stated that the quality of service is good. The results of this study indicate that there is a strong relationship between the variables in the category of price and quality of service with the purchase decision where the r value of 0.733. Both independent variables proved to have a positive and significant impact on purchasing decisions. Evidenced by the results of test calculations positive regression coefficient of 0.250 to 0.208 for the price and quality of service. F-count value amounted to 56.299 larger than F-table (3.090). If partially tested, the more influence purchasing decisions is the variable quality of service. However, when tested together more influential is the price variable.Suggested recreation park owner Wonderia Semarang provide efficient package vehicle to play and improve the quality of services provided, such as understanding Wonderia SOP to employees as well as the treatment of physical conditions and locations of games in Wonderia

Pengaruh Kualitas Pelayanan, Suku Bunga Dan Lokasi Terhadap Keputusan Pengambilan Kredit Di Pd Bkk Pemalang

This research was motivated by fact that there\u27s a high demand of fund distribution for consumtion or capital thai is safe, fast and easy. PD Pemalang BKK is one of the financial institutions that provide credit facilities for people. PD BKK Pemalang should be able to provide financial solutions for people who need. This study aims to determine the influence of service quality, interest rates and the location towards credit decision-making at PD BKK Pemalang. The sample in this research is 100 respondents who are debtors PD BKK Pemalang. This study used purposive sampling as a sampling technique. This type of research is quantitative research techniques of data collection using questionnaires. The analytical method used was simple and multiple regression analysis, the validity and reliability.Based on the result analysis, variable the quality of service, interest rates and locotion have a positive influence of the credit making decison. Variable the quality of service have the most influence is as much as 0,392.Variable interest rates have influence of 0,253 and variable locations have influence of 0,212.Simultaneously a variable the quality of service, interest rates and location having constributions amounting to 52.7 % of the credit decision-making. The conclusion of this research indicated that quality of service, interest rate and location partially and Simultaneously has an influence on the credit making decision

Pengaruh Kompetensi, Kompensasi, Dan Lingkungan Kerja Terhadap Kinerja Karyawan Melalui Motivasi Kerja Sebagai Variabel Intervening (Studi Kasus Pada Karyawan Bagian Produksi PT. Sai Apparel Industries Semarang)

Every company always requires its employees to provide the best contribution in the form of performance enhancement. However, the require is not enough if it is not supported by a performance boosters that provided by the company and employees themselves. The boosters are laborer competence, compensation, and good workplace which all of them will increase work motivation. Therefore, PT Sai Apparel Industries as one of the players in national textile industries, can use the result of this research in order to determine its human resources. Furthermore, that is the best way for winning global textile market.The objective of this research is to measure the influence of competence, compensation, and workplace to employee performance through work motivation. The type of this research is explanatory research. The population which has been used are entire of PT. Sai Apparel Industries\u27s employees wihich consisted of 2630 people and its sample amounts 96 respondents which is determined by using slovin formula. The sampling technique which has been used is Purposive Non-probality Sampling also known as the type of collecting sample with particular cases. The tata accumulation used interview technique that is supporeted by questionaire instruments with likert scale. The data was analyzed by using the coefficient of determination test, simple and multiple regression analysis, significance test, and path analysis, as well as trimming process with operating SPSS 20.0 computer software.Based on the results, simultaneously competencies, compensation, and workplace significantly influence employees performance with F-count> F-table (52.087> 2.703). Then in the path analysis, there is the influence of mediation / intervening of work motivation in between competence and compensation to employee performance. However, there is no mediation/intervening influence in relationship between wrokplace to employee performance so that resulted in the trimming process. In a conclusion words, when the employee\u27s competence, amounts of compensation, and a conducive workplace are improved at high level, then the performance of employees would be better with increasing work motivation