Satisfaction in performing arts: the role of value?

Purpose – The aim of this paper is to report on the structure and relationships between value and satisfaction in a cultural performing arts setting to identify the structure of satisfaction in the performing arts context. Design/methodology/approach – This paper examines customer attitudes to value, show experience quality and peripheral service quality in a high arts setting by using a questionnaire. The pool of questions used the most recent scale measures for constructs in the area of services, in particular experiential services. The data are tested using AMOS 5.0 structural equation modelling. Findings – This paper reports that value mediates the relationship of show experience quality and peripheral service quality to satisfaction and the direct link of these pathways to satisfaction was not significant. This research supports the notion that customers determine service satisfaction based on attribute performance of the show and peripheral service aspects, and derive value from this. Practical implications – This research informs cultural organisation managers of the importance of delivering high levels of service quality and show experience in order to offer a value for money experience. This paper identifies the importance of understanding the heterogeneous and complex nature of customer-derived value. Originality/value – This paper examines a service sector that receives little attention. Cultural organisations operate as non-profit organisations and are accountable for scarce fund allocation. Government support has decreased and corporate sponsorship is scarce and competitive. This paper offers assistance to organisations in the quest to balance the economic issues and constraints by creating value and satisfaction and balancing service quality and show delivery

Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective

Existing approaches at explaining accelerated internationalization of born global firms are incomplete as they do not capture the learning that is undertaken by these firms and their founders prior to the firm's legal establishment. Building on the extant literature and drawing on the dynamic capabilities view of competitive strategy, this paper presents a conceptual model of born global firm internationalization. We conjecture that a set of dynamic capabilities that are built and nurtured by internationally-oriented entrepreneurial founders enable these firms to develop cutting-edge knowledge intensive products, paving the way for their accelerated market entry. We develop propositions and offer concluding remarks

Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets

This paper sets out to understand how entrepreneurial founders of born global firms acquire, transform and deploy new knowledge resources for early internationalization. Adopting a dynamic capabilities view and using a sample of high-tech B-to-B firms, we report that the new firm’s early entry into international markets is executed through three transitionary phases. Founders transform the operational capabilities they endow to the firm, develop dynamic capabilities for use in opportunity exploitation, and deploy these to develop knowledge-intensive products that they take to chosen niche markets. The paper contributes to the B-to-B global marketing literature by uniting it with born global and INV internationalization research, and elucidating the three phases through which founders manage early internationalization. The roles played by entrepreneurial founders and particular capabilities are discussed

Capability presence in the newly internationalizing firm

We investigate the enablers of early internationalization of the firm. We posit that for firms to internationalize early in their lifecycles, sets of capabilities must be present at the firm’s formative stage and that these capabilities build upon routines that the founders bring into the new firm. These capabilities are aligned to establish a platform for internationalization unencumbered by the administrative heritage often observed in well-established firms. We model this phenomenon, testing it in a cross-national setting of early internationalizing firms in Australia and the United States. To do so, we draw upon a dynamic capabilities framing, conceptualizing and measuring the dynamic capabilities that founders apply in their early internationalization activities

I learning: the role of the internet and interactive services in youth social learning, school and wellbeing

The purpose of this research has been to examine youth consumption of high-speed internet technology and online interactive services and their impact on school learning, social learning and well-being. With the advent of increased speed and capability of the internet, interest in the impact social media and internet usage on youth, social capital, youth anxiety and stress has been topical. Issues including cyber-bullying, stalking, impersonating others, hacking and spying, and bearing on personal brand have all been of interest to researchers with little research focussing on the positive learning outcomes such as school performance and social learning for this cohort. This research project investigates 10-14 years olds' attitudes to the internet, online practices and online usage to ascertain the relationship to learning and well-being

Mobile Communications: A Study Of Factors Influencing Consumer Use Of M-Services

New mobile digital communication technologies present opportunities for advertisers to capitalize on the evolving relationships of consumers with their mobile devices and their desire to access enhanced information services while mobile (m-services). Consumers already use mobile devices (cell phones, personal mobile digital assistants) for traditional phone calls and message handling (e.g., Kalakota and Robinson, 2002; Sullivan Mort and Drennan, 2002). The combination of rapidly developing mobile digital technology and high uptake rates of mobile devices presents enormous potential for delivery of m-services through these devices (Bitner, Brown, and Meuter, 2000). M-services encompass a wide variety of types including the ability to trade stock, to book theater and movie tickets while accessing seating plans online, to send and receive text and pictures, and receive personalized direct advertising such as alerts for shopping bargains. Marketing communications, and specifically advertising, may be delivered as an m-service and termed m-services advertising, forming part of the broader category of m-services. However, advertising research has not yet addressed the area of m-services and needs to do so to be able to take advantage of the advanced interactivity (Yadav and Varadarajan, 2005) of mobile communication devices. Such advertising research is likely to help develop open attitudes and responses to new business models as has been advocated for other new technology such as advanced television (Tauder, 2005). In this article, we model the factors influencing the use of m-services, in the context of consumers' existing relationships with mobile devices. First, we address the value propositions underpinning consumer involvement with mobile devices. Next, we canvass the types of involvement relevant to this consumption domain and argue that involvement, together with personal attributes innovativeness and self-efficacy, will influence use of m-services. Finally, implications for advertising delivered as an m-service are discussed, the potential for m-services advertising as part of m-commerce are canvassed, and directions for future research identified

Consumer acceptance of m-services: marketing implications

Consumers' evolving relationships with their mobile devices and their desire to access mobile services (m-services) present new opportunities to marketers, yet little research has been conducted in the area of m-services. Using structural equation modelling, this paper examines the effect of hedonic and utilitarian value of mobile phones on product and purchase involvement. It also investigates the effect of involvement, innovativeness, and self-efficacy on use of m-services. Data were collected from a convenience sample of 250 respondents using an online survey and a modified snowball procedure. Findings are discussed, further implications for managers are suggested and directions for future research are proposed

iLeisure: conceptualizing youth online leisure and quality of life

This paper addresses young people's Internet facilitated leisure and its relationship to quality of life. While there is a large body of literature examining the role of communication technologies in the shaping of contemporary society, relatively little attention has been given to the influence of technology on the organization and experience of leisure. In Australia, the rapid shift from dial up to broadband has allowed affordable, continuous, and fast Internet access to homes with young people who use and enjoy current technological innovations for leisure purposes. A comprehensive literature review is provided identifying key issues related to the high-speed Internet access; interactive leisure services and youth leisure consumption and quality of life. The paper develops a model framed in an experiential consumption approach and a set of propositions of youth online leisure and quality of life suitable for empirical estimation. The paper concludes with a discussion of implications and future research directions

Enhancing the experience: creating service opportunities using mobile phone technology in museums

With increased use of mobile phone technology as a marketing tool, service innovation and service delivery research has focused on the ways that technology affects customers and enhances the experience. Use of mobile phones and other forms of wireless technology is common practice in some commercial environments and is part of an emerging e-service paradigm. The marketing perspective on technological service delivery is focused less on reducing costs and more on enhancing the customer interface. The growth of mobile phone usage has allowed marketers to use SMS messaging and mobile communications as an advertising and information channel to disseminate messages to current or potential consumers. This research explores the role of mobile technology in museum marketing. This work aims to advance knowledge concerning creation and enhancement of service relationships and social bonds using mobile phone technology in museums. The research adopts a qualitative approach, examining the role of mobile phones in visitor interaction and museum experience. A set of 22 consultant customers were selected from technologically efficacious generation-Y segment. Museum visitors offered definitions of a typical museum offering, their mobile phone ownership and usage and attitude toward the use of interactive mobile technology in a museum experience. Implications for management and future research are discussed

Examination of the influence of personal attributes on consumer use of m-services

The rapid uptake of mobile devices has created the capacity to provide services to consumers while they are on the move, and new mobile services (m-services) are constantly emerging. In past research, personal attributes have been found to be import ant in the adoption and use of information and communication technology. However, little research has been conducted in the area of m-services. To explore factors influencing the use of these services, this paper examines personal attributes in terms of motivational, attitudinal and demographic characteristics. Specifically, it investigates the influence of innovativeness, self- efficacy, involvement and impulsiveness, as well as age and gender on m-services use . Data were collected from a convenience sample of 250 respondents using an online survey and a modified snowball procedure. Age and gender were quite well balanced in the sample. The multiple regression model was significant and the hypotheses relating to the positive relationship between impulsiveness, involvement and gender and m-services were supported. Findings are discussed, further implications for managers are suggested and directions for future research are proposed