Pengaruh Sikap dan Norma Subyektif Terhadapt Niat Nasabah dalam Memilih Kredit tanpa Agunan pada Bank Permata Cabang Denpasar

This study aims to determine the effect of attitude and subjective norm on the intention of customers in choosing a bank loan without collateral In Permata bank Branch Denpasar. The number of samples is determined by the formula Slovin study using purposive sampling as many as 100 customers. Data collected by the method of observation, interviews, documentation and questionnaire, further analysis of the data using multiple linear regression analysis, the classical assumption test, F-test, t-test and Standarized Beta Coefficients. The analysis showed that the attitude and subjective norm and significant positive effect on the intention of customers simultaneously in choosing unsecured loan with Permata Bank Branch Denpasar. Based on the conclusions, the suggestions you can give is to add various products that quarter flowers lighter and longer repayment period specifically to provide more options for customers from various segments according to the condition of the economy, improve the quality of services, particularly related to credit granting process and improve communication marketing through marketing energies in an effort to convince customers

Pengaruh Promosi Dan Pelayanan Ritel Terhadap Pembelian Impulsif Di Ramayana Mall Denpasar

The purpose of this study was to determine the effect of promotion and retail services to impulsive buying Ramayana Mall in Denpasar. This study used a qualitative research using surveys and questionnaires to 150 respondents visitors Ramayana Mall Denpasar. Sampling technique using non-probability sampling. The data analysis technique used in this study is multiple linear regression. It was found that the promotion variable positive and significant effect on impulsive buying Ramayana Mall in Denpasar and retail service variable positive and significant effect on impulsive buying Ramayana Mall in Denpasar

Pengaruh Marketing Mix terhadap Keputusan Konsumen dalam Pembelian Mobil Toyota Avanza pada PT. Agung Automall Denpasar

The research to determine the effect of the marketing mix to consumers in making purchasing decisions Toyota Avanza at PT. Agung Automall Denpasar. Respondents in a study were taken some of 93 people who buy Toyota Avanza cars in PT. Agung Automall Denpasar. Sampling was purposive sampling method with multiple linear regression analysis techniques. The results show that simultaneously marketing mix influence on purchase decisions. Partial product, price, place, promotion sigmificance influence on purchasing decisions. Price variable is said to be the most dominant variable influencing purchasing decisions. As a suggestion, company should maintain pricing,which means that the price offered should be in accordance with the expected quality and considering the price competitif of competitor