15 research outputs found

    The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users

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    This study aimed to examine how information quality (IQ) attributes affect perceived usefulness and customer satisfaction of SNS-based commerce from the perspective of Malaysian SNS users. Although many studies have been conducted to identify possible IQ attributes in the context of e-commerce, only a limited number of studies have tested and examined the direct effects of the IQ attributes on perceived usefulness and customer satisfaction, particularly in the s-commerce context (i.e., SNS-based commerce). The data from Malaysia respondents were collected through an online survey, using a snowball sampling technique. The hypotheses were analysed using multiple linear regression. The results indicated the perceived usefulness was significantly affected by completeness, ease of understanding, and personalization. Customer satisfaction was significantly affected by the completeness and perceived usefulness. However, neither the accuracy nor timeliness had an effect on perceived usefulness or customer satisfaction. The findings suggest that completeness is the strongest attribute of IQ

    Factors influencing intention to donate via social network site(SNS): From Asian’s perspective

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    This study examined whether external factors, which are charity project, charity organization, Internet technology features and social network site (SNS) features influence people’s general attitude towards online donation and their intention to donate via SNS. An online survey was conducted based on the framework of factors influencing the intention to donate via SNS that was adapted from the literature review. Data from 258 respondents were used for analysis. Structural equation modelling was used to test the research model and hypotheses. The results indicated that the Internet technology features factor significantly contributes in influencing people’s general attitude towards online donation, and general attitude positively influences people’s intention to donate via SNSs. The full mediation effect of the general attitude towards online donation on the relationship between Internet technology features and intention to donate via SNS was found. However, charity project, charity organization, and SNS features were not significant factors in influencing people’s intention to donate via SNSs. The sample was limited to some Asian countries (preliminary Malaysia and South Korea). Thus, the results cannot be generalized to other countries. The findings suggest that non-profit organizations should focus on how to deal with the Internet issues, especially pertaining to security and privacy. Therefore, a mechanism for gaining donors’ trust to use the Internet, particularly in doing online transaction must be considered

    An empirical analysis on the persistent usage intention of chinese personal cloud service

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    With the rapid development of information technology, the ways of usage have changed drastically. The ways and efficiency of traditional service application to data processing already could not satisfy the requirements of modern users. Nowadays, users have already understood the importance of data. Therefore, the processing and saving of big data have become the main research of the Internet service company. In China, with the rise and explosion of 115 Cloud leads to other technology companies have began to join the battle of cloud services market. Although currently Chinese cloud services are still mainly dominated by cloud storage service, the series of service contents based on cloud storage service have been affirmed by users, and users willing to try these new ways of services. Thus, how to let users to keep using cloud services has become a topic that worth for exploring and researching. The academia often uses the TAM model with statistical analysis to analyze and check the attitude of users in using the system. However, the basic TAM model obviously already could not satisfy the increasing scale of system. Therefore, the appropriate expansion and adjustment to the TAM model (i. e. TAM2 or TAM3) are very necessary. This study has used the status of Chinese internet users and the related researches in other areas in order to expand and improve the TAM model by adding the brand influence, hardware environment and external environments to fulfill the purpose of this study. Based on the research model, the questionnaires were developed and online survey was conducted targeting the cloud services users of four Chinese main cities. Data were obtained from 210 respondents were used for analysis to validate the research model. The analysis results show that the external factors which are service contents, and brand influence have a positive influence to perceived usefulness and perceived ease of use. However, the external factor hardware environment only has a positive influence to the factor of perceived ease of use. Furthermore, the perceived security factor that is influenced by brand influence has a positive influence persistent intention to use. Persistent intention to use also was influenced by the perceived usefulness and persistent intention to use was influenced by the perceived ease of use. Finally, this research analyzed external variables` attributes using other perspective and tried to explain the attributes. It presents Chinese cloud service users are more interested in fundamental cloud services than extended services. In private cloud services, both of increased user size and cooperation among companies are important in the study. This study presents useful opinions for the purpose of strengthening attitude for private cloud service users can use this service persistently. Overall, it can be summarized by considering the all three external factors could make Chinese users keep using the personal could services. In addition, the results of this study can provide strong references to technology companies including cloud service provider, internet service provider, and smart phone service provider which are main clients are Chinese users

    The effect of social feature quality on the social commerce system

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    The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social feature quality (SFQ) determinants on s-commerce from customer perspective by adapting the information systems success model. A total of 220 online survey responses were analyzed by using confirmatory factor analysis and the structural equitation model to test the proposed model. SFQ shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system, whereas relationship support quality shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system but not on social support. A significant relationship is also identified among perceived usefulness, customer satisfaction, and net benefits of an s-commerce system

    A Food Waste Mobile Gamified Application Design Model using UX Agile Approach in Malaysia

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    Food waste is a significant worldwide issue in landfill management. Due to improper implementation, technology applications related to food waste collection and its management system are still lacking in practice. The available applications have yet to address the issue of food waste management. Constructing an interactive mobile application is necessary for managing food waste collection for the decomposition process using Black Soldier Fly (BSF) treatment. Furthermore, as the mobile application requires participation from various user backgrounds, maintaining user involvement has become a priority. Gamification has emerged as one of the approaches that might favorably affect individual engagement behavior. A comprehensive game element design is required where it focuses on how gamification can influence user engagement. This study aims to model the food waste gamified mobile application design to benefit Malaysia's decomposition ecosystem. It includes gamification, management features, and data visualization for reporting and will involve users from households, businesses, and the BSF farm. This paper presents the modelling process of a new mobile application design for this concept of study. The UX agile approach was used in gathering and designing the application requirements as it allows for active participation from all stakeholders. The result shows that the experts agree on the application design. This research will indirectly benefit the BSF industry in Malaysia, and it will have a significant impact on gamification, user experience, and food waste management in the direction of a sustainable environment

    Do big data support TV viewing rate forecasting? A case study of a Korean TV drama

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    This study focuses on big data, including data from social networking sites (SNS), and data that can complement prior researches on TV viewing rate prediction. The paper analyzes the variables, which influence the average minute rating (AMR) and share rating (SHR) through regression analysis after gathering buzz data on a 20-episode drama series in Korea. The R-square value of regression analysis results shows that the consumer-generated media (CGM) variable including SNS items explained 64 % of both AMR and SHR. However, the Media variable is not statistically significant. For SNS items, the Korean SNS me2DAY and DaumYozm are statistically significant for AMR and SHR, but Twitter is not significant. This study contributes to practitioners' ability to alleviate the hurdles of broadcasting production communities on the difficulty of predicting viewing rate in advance. Thus, it is possible to determine whether to invest production cost persistently or to adjust the broadcasting volume based on viewers' response

    Sentiment analysis using naive bayes for reviews of visitors to Padang City beach tourism after the COVID-19 pandemic

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    The COVID-19 pandemic has an impact on the economy of Padang City. To revive the economy, especially in the tourism sector, the government is trying to improve services to visitors so that the number of tourist visits increases again. As one of the efforts is to find out the opinion of tourists on the beach tourism area visited. This research aims to assist the Padang City government in knowing the positive or negative responses of tourists through the sentiment analysis process to the beach tourism they visit so that The Government of Padang City can determine the policies to be taken in connection with the reviews given by beach tourism visitors. By using reviews on Google Maps on the attractions of Air Manis Beach, Padang Beach, Pasir Jambak Beach, Nirwana Beach, and Pasir Putih Beach, clustering is carried out with the Naive Bayes classification algorithm. Based on the results of the analysis that has been done, 2 of the 5 beaches get negative reviews, namely Pasir Jambak Beach and Pasir Putih Beach which get negative values of 0.550 and 0.650
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