Search CORE

10 research outputs found

Clothing as communication in two business-to-business sales settings

Author: Fuller Barbara K.
Stuart Elnora W.
Publication venue
Publication date
Field of study

Research Papers in Economics

The pharmacist's role in the Egyptian pharmaceutical market

Author: Ahmed Taher
Elnora W. Stuart
Ibrahim Hegazy
Publication venue: 'Emerald'
Publication date: 01/06/2012
Field of study

AUC Knowledge Fountain (American Univ. in Cairo)

A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context

Author: Elnora W. Stuart
Randall W. Engle
Terence A. Shimp
Publication venue: 'University of Chicago Press'
Publication date
Field of study

Real Marketing: The People, The Choices

Author: Chitty Bill
Hughes Andrew
Marshall Greg W.
Saupin Maria (R18764)
Solomon Michael R.
Stuart Elnora W.
Publication venue: French's Forest, N.S.W., Pearson Australia
Publication date: 01/01/2012
Field of study

Real Marketing: The People, The Choices introduces students to the real world of marketing, providing the right balance of theory combined with the chance to apply their knowledge to real world scenarios. Developed to support the delivery of the Certificate IV and Diploma of Marketing in the BSB07 Business Services Training Package, this resource is the real solution for the vocational marketing student

Western Sydney ResearchDirect

Consumer Behavior and Y2K

Author: Bagozzi Richard P.
Bettman James R.
Farley John U.
Farquhar Peter H.
Howard John A.
Johnson Michael
Lehmann Donald R.
Myers-Levy Joan
Oliver Richard L.
Stuart Elnora W.
Publication venue: 'SAGE Publications'
Publication date
Field of study

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

Have “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media?

Author: AdReaction
Bagliano C.
Barnes S. B.
Bauer R. A.
Cheng K.
Elnora W. Stuart
Faruk Tanyel
Gao Y.
Geraci J. C.
Greyser S. A.
Haller T. F.
Hollander S. C.
Jan Griffin
Koss-Feder L.
Krugman H. E.
Lafayette J.
McKenzie R. B.
Mittal B.
Morton L. P.
Nakashima R.
National Center for Educational Statistics
Neuborne E.
Pitta D.
Ranchhod A.
Reisenwitz T. H.
Sass E.
Shavitt S.
Smith K. T.
Speck P. S.
Taylor W.
Thau R.
Van der Beemt A
Wolburg J. M.
Wolin L. D.
Yang K. C. C.
Zanot E.
Zanot E. J.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

The Persistence of Classically Conditioned Brand Attitudes

An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness

The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function

Author: Ackoff Russell L.
Ackoff Russell L.
Allaire Yvan
Anand Punam
Anderson John R.
Appel Valentine
Assmus Gert
Batra Rajeev
Belch George E.
Berger Ida E.
Bierley Calvin
Bobby Calder J.
C. Whan Park
Collins Allan M.
Deborah J. Macinnis
Dodson Joe
Eastlack Joseph O.
Eysenck Michael W.
Friedstad M.
Gelb Betsy
Gelb Betsy
Haley Russell I.
Johnson Marcia K.
Kahle Lynn R.
Kardes Frank R.
Little John D. C.
MacInnis Deborah J.
MacInnis Deborah J.
MacInnis Deborah J.
Minhi Hahn
Miniard Paul W.
Mitchell Andrew A.
Moscovich M.
Nedungadi Prakash
Obermiller Carl
Park Whan C.
Park Whan C.
Park Whan C.
Petty Richard E.
Petty Richard E.
Rao Ambar G.
Ray Michael L.
Rethans Arno J.
Scissors Jack Z.
Simon Julian L.
Smith Robert E.
Stuart Elnora W.
Tellis Gerard J.
Vidale M. L.
Weilbacher William M.
Zajonc Robert B.
Zajonc Robert B.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

core

core