Use Of An Advising Team

The Michael J. Coles College of Business at Kennesaw State University uses selected faculty members on an Advising Team, and provides access to them through walk-in advising hours.  Compared to our previous approach of assigning students to all faculty members, the benefits of this system for the students are more efficient and effective advising.  Students have access to advising at more times, and are more likely to get correct answers quickly.  The benefits for the faculty are that the faculty members on the Team enjoy advising and can have their performance expectations tailored to include advising, while those faculty members who are not interested in advising do not have to participate.  This system acknowledges the differing interests, performance requirements (e.g., research), and abilities of faculty members.  Other colleges and universities may find this approach beneficial for their students and faculty

Business Programs in Study Abroad: a Reconsideration

In acknowledgement of the importance of fostering a global perspective in their students, business educators stress the role that international study can play in increasing interpersonal skills and also broadening knowledge of global business practices. Traditionally offered as semester- or year- long programs, today’s study abroad programs are more often short-term in nature, raising questions about student outcomes of abbreviated study tours. This longitudinal study of students who participated over a nine-year period examines the benefits and limitations of short-term study tours. Results suggest that schools of business may want to think again about desired student outcomes and learning objectives and whether these can be accomplished in a compressed time frame

Use of Online or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching to Begin Their Post-College Graduate Careers-A Study Revisited

In 2019, a study was conducted to see if college students who studied/majored in professional sales, preferred digital media over face-to-face interactions for post-graduation careers searches. Results showed sales students used multiple methods during these searches. Although sales students engaged with digital media to land entry-level career positions, they still relied heavily upon traditional methods (i.e., college/university career fairs/services, internships, etc.). In March of 2020, as Covid-19 moved just about everyone online, the authors were interested in seeing whether the increased use and familiarity with digital media changed sales students’ preference for and use of job search tools. This follow-up study investigates the use of online and traditional resources for sales students’ career searches as graduation approaches. Results suggest sales students use multiple methods during their first career searches. They engage with digital media to land entry-level career positions while still relying heavily upon traditional methods. This research provides insight into the perceptions of sales students while searching for career positions

Use of Social Media by Sales Students for First Post-Graduation Job-Search: An Exploratory Study

As students who studied/majored in professional sales approach graduation and start looking for their first post-graduation/entry-level positions, what avenues are used to pursue these opportunities? One might suspect that with the explosion of social media and the millennial generation’s prolific use of said media this would be their preferred choice for job hunting. Are sales students engaging social media and other online activities to land entry-level career positions or are they still using traditional methods (i.e. College/University Career Fairs, College/University Career Services, Internships, etc.) to find these positons? This paper looks at the avenues millennial students who studied/majored in professional sales use to land their first post-college graduation sales positions

Student’s Attitudes toward Academic Dishonesty: An Exploration

Academic dishonesty in college/university classrooms is widely recognized as a serious problem (Offstein and Chory 2017). Studies indicate that academic dishonesty is pervasive. Klein, Levenburg, McKendall, and Mothersell (2007), report 40-80 percent of college students are involved in academic dishonesty, whereas McCabe, Butterfield, and Treviňo (2012), report 65-87 percent involvement. Studies also report that cheating activity is increasing (Forsha 2017; Pérez-Peňa 2012), facilitated by increasing levels of tolerance (where instances of academic dishonesty are overlooked by classroom instructors (Coren 2011)), and advances in technology (Best and Shirley 2018). Consequently, academic dishonesty has become an increasingly important area of concern and, likewise, an important area of study (Robinson and Glanzer 2017). Academic dishonesty is not a victimless activity. With the growth of cheating activity, the integrity of higher education is increasingly being questioned (Drye, Lomo-David, and Snyder 2018). Pervasive academic dishonesty prevents academic institutions from being able to certify that graduates have gained a specific level of knowledge and ability from their education (Yu, Glanzer, Johnson, Sriram, and Moore 2018). Academic dishonesty has also been connected with a number of other undesirable activities (Biswas 2014), including unethical work behaviors (Harding, Carpenter, Finelli, and Passow 2004). Several studies suggest that academic dishonesty primes students for continuing dishonesty in their subsequent employment (e.g., Harding, Carpenter, Finelli, and Passow 2004; Hsiao and Yang 2011; Nonis and Swift 2001; Yang, Huang, and Chen 2013). Consequently, recent highly publicized business scandals have focused renewed attention on cheating activities in the classroom (Rakovski and Levy 2007). Past ethics research has explored many important issues involving academic dishonesty, including the effectiveness of various tactics to reduce the incidence of academic dishonesty. Examples of these tactics include the implementation/enforcement of honor codes (McCabe, Treviño, and Butterfield 2001; Tatum and Schwartz 2017), required ethics courses (Medeiros et al. 2017), ethics instruction integrated into discipline-specific coursework (Desplaces, Melchar, Beauvais, and Bosco 2007), campus climate (Molar 2015), and the activities of faculty to fight dishonesty (Coalter, Lim, and Wanorie 2007). The attitudes of students toward academic dishonesty have also received a significant amount of research attention (e.g., Johns and Strand 2007). An area that has not received the same level of research attention involves the effects that students’ perceptions of the ethicality of their academic environment have on their attitudes toward academic dishonesty. Specifically, do students’ perceptions of the ethicality of their college/university, their faculty, and their student body affect their attitudes toward academic dishonesty? This is an important area of study since if students’ attitudes toward academic dishonesty are affected by their perceptions of the ethicality of their institution and their colleagues, it may be possible to affect students’ participation in academic dishonesty by affecting their perceptions of their school environment. To explore this issue, first, student academic dishonesty in higher education is examined. Second, hypotheses are developed and tested. Finally, conclusions are drawn

Predictors of Enrolling in Online Courses: An Exploratory Study of Students in Undergraduate Marketing Courses

An exploratory study of undergraduate students enrolled in marketing courses at a Southeastern regional university was conducted to determine the motivations and characteristics of marketing students who plan to be online learners and examined for differences between those who have taken and those who have not taken online classes. An online survey of Likert scales, openended questions and demographic questions was sent via class learning management websites. A total of 165 students of the 438 invited to participate completed the survey. A structural model was developed using SMART-PLS to estimate the relationships of constructs that predict taking online courses. Results of the study showed differences in predictors of those that have taken online courses compared to those who plan on taking online courses. A significant predictor of those planning on taking online courses is quality of learning while a significant predictor of those who have taken online courses is scheduling and timing. The results can be used to examine ways to improve/enhance the student’s educational experience, as well as an institution’s effectiveness in attracting the growing body of online learners

The Inmates Are Running the Asylum: The Role of a Consumer Mentality in Higher Education and Exploring How it Can be Overcome

Serving and satisfying customers is often viewed as the primary function of businesses. Consequently, a customer orientation, or a focus on determining customers’ wants and needs and designing and offering products to satisfy them, is a key concept within marketing. Is the importance of a customer orientation also true in higher education? Several believe that it is. The answer to the question of who is the customer in higher education, however, is less clear. Historically, society was viewed to be the primary customer of higher education – the purpose of higher education was viewed to produce educated individuals who possess the knowledge and skills to serve society by serving as leaders in society and its primary institutions, including government and business. Arguably, this view of the purpose of higher educations has changed. Today, students are most often viewed as the customers of higher education. Indeed, when viewing the activities of colleges and universities, the extent to which a consumer mentality has been accepted and employed quickly becomes obvious. The promise of consumer (student) satisfaction is viewed to be key to attracting students and is an essential component of most university marketing programs. Not all agree with this assessment of the role of a consumer mentality in higher education, however. Several believe that a consumer mentality is antithetical to higher education, which logically raises an important question: Why would a customer mentality be appropriate for most organizations, but not higher education? The focus of this special session is to explore this issue