Exploratory shopping: attention affects in-store exploration and unplanned purchasing

A fundamental function of retailing is to bring products into the view of shoppers, because viewing products can activate forgotten or new needs. Retailers thus employ various strategies to entice shoppers to explore the product assortment and store environment, in the hopes of stimulating unplanned purchasing. Here we investigate consumers’ breadth of attention as a mechanism of such in-store exploration and hence of unplanned purchasing. Specifically, attentional breadth is the focus that is directed to a wider or more limited area in processing visual scenes. In a series of lab and field experiments we show that shoppers’ attentional breadth activates an exploratory mindset that stimulates visual and physical exploration of shopping environments, ultimately affecting their product choices and unplanned purchasing. We also show that more impulsive buyers are more susceptible to these effects. These results complement and constrain prior theorizing on mindset theory, attention, store exploration, and unplanned purchasing, all of which are of practical importance to both retailers and consumers

Multisensory interaction in product choice: grasping a product affects choice of other seen products

Consumers often touch products before reaching purchase decisions, and indeed touch improves evaluations of the given product. The present research investigates how touching a given product influences perception and choice of other seen products. We show that grasping a source product increases the visual fluency of a haptically similar product, thereby increasing the likelihood of choosing that product, but not the willingness to pay for it (Study 1). We also show that visually crowded rather than sparse product displays increase the effect of touch on choosing other haptically similar products, and that individuals' instrumental need for touch further modulates this effect (Study 2). Our results suggest that by manipulating or mimicking the haptic features (e.g., shape and size) of objects that consumers grasp while shopping, marketers can develop packaging that facilitates consumers' visual processing of their products, thereby increasing choice of those products

Shopping to and fro: ideomotor compatibility of arm posture and product choice.

Body posture influences many behaviors, including consumption. Perhaps the most widely studied and easily manipulated body posture is arm extension or flexion. Arm extension occurs when the hand is extended away from the body (elbow ≈ 180°), whereas arm flexion occurs when the hand is retracted toward the body (elbow ≈ 90°). To illustrate, arm extension tends to facilitate responding to negative stimuli, whereas arm flexion facilitates responding to positive stimuli (for review see Eder & Hommel, 2013). Analogously, based on the association between arm flexion and positive evaluation, participants consume more when an arm is flexed than when it is extended (Förster, 2003). However, we will argue that posture effects on consumption are modulated by their compatibility with cognitions (Barsalou, Niedenthal, Barbey, & Ruppert, 2003). In addition to providing a critical theoretical test of three models described below, this research also contributes practically by clarifying how shopping environments can be managed to optimize consumers‟ experiences

A review of the environmental fate and effects of hazardous substances released from electrical and electronic equipments during recycling: examples from China and India

With the increasing global legal and illegal trade of waste electrical and electronic equipment (WEEE) comes an equally increasing concern that poor WEEE recycling techniques, particularly in developing countries, are generating more and more environmental pollution that affects both ecosystems and the people living within or near the main recycling areas. This review presents data found in the scientific and grey literature about concentrations of lead (Pb), polybrominated diphenylethers (PBDEs), polychlorinated dioxins and furans as well as polybrominated dioxins and furans (PCDD/Fs and PBDD/Fs) monitored in various environmental compartments in China and India, two countries where informal WEEE recycling plays an important economic role. The data are compared with known concentration thresholds and other pollution level standards to provide an indication of the seriousness of the pollution levels in the study sites selected and further to indicate the potential negative impact of these pollutants on the ecosystems and humans affected. The review highlights very high levels of Pb, PBDEs, PCDD/Fs and PBDD/Fs in air, bottom ash, dust, soil, water and sediments in WEEE recycling areas of the two countries. The concentration levels found sometimes exceed the reference values for the sites under investigation and pollution observed in other industrial or urban areas by several orders of magnitude. These observations suggest a serious environmental and human health threat, which is backed up by other studies that have examined the impact of concentrations of these compounds in humans and other organisms. The risk to the population treating WEEE and to the surrounding environment increases with the lack of health and safety guidelines and improper recycling techniques such as dumping, dismantling, inappropriate shredding, burning and acid leaching. At a regional scale, the influence of pollutants generated by WEEE recycling sites is important due to the long-distance transport potential of some chemicals. Although the data presented are alarming, the situation could be improved relatively rapidly by the implementation of more benign recycling techniques and the development and enforcement of WEEE-related legislation at the national level, including prevention of unregulated WEEE exports from industrialised countries