2 research outputs found
How Visual Brand Identity Shapes Consumer Response
- Author
- Aaker
- Aaker
- Alselm
- Anderson
- Berlyne
- Bloch
- Bottomley
- Burmann
- Campbell
- Childers
- Cho
- Cohen
- Cohen
- Delbaere
- DeRosia
- Doyle
- Esch
- Fleck
- Fournier
- Gleeson
- Goodstein
- Gorn
- Henderson
- Henderson
- Keller
- Keller
- Kent
- Kervyn
- Koll
- Kover
- Labrecque
- Labrecque
- Labroo
- Lane
- Mandel
- McCarthy
- McClelland
- McQuarrie
- McQuarrie
- Meyers-Levy
- Mothersbaugh
- Orth
- Pandelaere
- Perkins
- Phillips
- Pracejus
- Reavy
- Riel
- Schmitt
- Schroeder
- Schwartz
- Strauss
- Veryzer
- Walchli
- Warlop
- Westerman
- Young
- Zaltman
- Publication venue
- 'Wiley'
- Publication date
- Field of study
No full textInterpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
- Author
- Anderson Ronald D.
- Andrews Craig J.
- Bagozzi Richard P.
- Ball Michael S.
- Barksdale Hiram C.
- Barksdale Hiram C.
- Barksdale Hiram C.
- Barksdale Hiram C.
- Batra Rajeev
- Bauer R. A.
- Bearden William O.
- Becker Howard S.
- Belch George E.
- Belk Russell W.
- Belk Russell W.
- Belk Russell W.
- Belk Russell W.
- Bettman James R.
- Cacioppo John T.
- Calfee John E.
- Calfee John E.
- Coles Robert
- Collier John
- Collins Christopher
- Coulter Robin Higie
- Coulter Robin Higie
- Creswell John W.
- Denzin Norman K.
- Denzin Norman K.
- Durvasula Srinivas
- Engen Trygg
- Ewen Stuart
- Festinger Leon
- Ford Gary T.
- Frederick E.
- French Warren A.
- Frey Dieter
- Gengler Charles E.
- Gerald Zaltman
- Grady Joe
- Grady Joe
- Greyser Stephen A.
- Grier Sonya A.
- Gulas Charles S.
- Ha Louisa
- Haller Thomas F.
- Hill R. B.
- Hirschman Elizabeth C.
- Hirschman Elizabeth C.
- Holbrook Morris B.
- Hubel David H.
- Hyman Michael R.
- James R.
- Jaooby Jacob
- Jones Marilyn Y.
- Juan F.
- Kanter Donald L.
- Kates Steven M.
- Kates Steven M.
- Keith S. Coulter
- Kelly George A.
- Kempf DeAnna S.
- Kirk Jerome
- Lakoff George
- Lakoff George
- Lakoff George
- Lincoln Yvonna S.
- Lutz Richard J.
- Madden Thomas J.
- Martin Mary C.
- McCracken Grant
- McQuarrie Edward F.
- Miles Matthew B.
- Mittal Banwari
- Mittal Banwari
- Muehling Darrel D.
- Nelson Phillip
- O'Donohoe Stephanie
- O'Guinn
- Ortony Andrew
- Pechmann Cornelia
- Pollay Richard W.
- Reynolds Thomas J.
- Richins Marsha
- Richins Marsha
- Richins Marsha
- Riessman Catherine K.
- Robin A. Coulter
- Schank Roger C.
- Schouten John W.
- Shavitt Sharon
- Spiggle Susan
- Srinivasan Narsimhan
- Stern Barbara B.
- Strauss Alselm
- Tharp Marye
- Thompson Craig
- Thompson Craig J.
- Turner Mark
- Wagner Jon
- Wallendorf Melanie
- Webb Eugene J.
- Weinberger Marc G.
- Weiser Judy
- Weiser Judy
- Witkowski Terrence H.
- Wright Peter L.
- Wright Peter L.
- Yoon Kak
- Zaltman Gerald
- Zaltman Gerald
- Zaltman Gerald
- Zeki Semir
- Ziller Robert C.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full text
