Innovation and Entrepreneurship in Tourism: The Case of a Danish Caravan Site

Abstract: The tourism industry contains many small and medium-sized enterprises (SMTEs). Furthermore, the tourism industry is often said to be less innovative than other industries and SMTEs' lack of motivation, knowledge and resources are often claimed to be the reasons why the industry is not very innovative. At the same time, though, rich and thick data on SMTEs and innovativeness is lacking. In order to contribute to the filling of this knowledge gap, this paper draws on a case company (a Danish caravan site) that has been innovative. The study reveals a series of reasons why this specific enterprise has been innovative and further, the paper suggests how these findings may transcend the case company. Keywords: Entrepreneurship; Innovation; Hospitality; SMTEs; Case study. Resumen: La industria del turismo está conformada por muchas pequeñas y medianas empresas (PI-MES). Además, la industria del turismo a menudo es menos innovadora que otras industrias PIMES y la falta de motivación, conocimientos y recursos son, a menudo, las principales causas por las que la esta industria no es muy innovadora. Al mismo tiempo, sin embargo, existe un vacío em cuanto a datos en relación com las PIMES y la innovación. Con el fin de contribuir a la provisión de esta carencia de conocimiento, el presente documento se basa en el caso de una empresa innovadora. El estudio revela una serie de causas que la han llevado a obtener esta característica y, además, sugiere cómo estos hallazgos pueden trascender el caso de la citada empresa

Approaches of Fast Moving Consumer Good Brand Manufacturers towards Product Development. "Safe players" versus "Productors": Implications for Retailers' Management of Manufacturer Relations

Drawing on a qualitative study of fast moving consumer good manufacturers’ management of development of line extensions, the purpose of this paper is to pinpoint implications of such management for manufacturers’ relations with retailers. Especially, the study suggests that manufacturers emphasising brands are likely to choose a “stand alone” approach towards retailers whilst manufac-turers emphasising products are more likely (1) to collaborate with retailers whilst developing line extensions and (2) to engage in private label product de-velopment and production. Apart from the fact that the study suggests retailers to influence manufacturers’ levels of innovativeness in relation to line exten-sions, the study further suggests that manufacturers can be divided into two dif-ferent groups on the basis of their line extension development activities. On the basis of these two different approaches, the paper points to implications for re-tailers’ management of manufacturer relations.

Unmanageable Tourism Destination Brands?

Increasingly researchers and practitioners adopt branding to build and manage tourism destination images. However, we have yet to ask the question: Is it pos-sible to build and/or manage destination brands? This crucial question is ad-dressed by means of: (1) recourse to the origins of branding; (2) explication of fundamental differences between such origins and destinations; and (3) e-xemplification by means of resident-tourist interactions. The answer offered by this paper is that destination brands may not be manageable at all – or at least, that destination brands are so different from consumer brands that we have to accept that specific elements of destination brands are unmanageable to an ex-tent that questions much of the taken-for-granted ”destination brand-ing”knowledge. Consequently, the paper discusses what branding/brand man-agement can(not) do for destination image building and management.Branding, destination image, resident-tourist interaction

Innovation and Entrepreneurship in Tourism: The Case of a Danish Caravan Site

The tourism industry contains many small and medium-sized enterprises (SMTEs). Further-more, the tourism industry is often said to be less innovative than other industries and SMTEs’ lack of motivation, knowledge and resources are often claimed to be the reasons why the industry is not very innovative. At the same time, though, rich and thick data on SMTEs and innovativeness is lacking. In order to contribute to the filling of this knowledge gap, this paper draws on a case company (a Danish caravan site) that has been innovative. The study reveals a series of reasons why this specific enterprise has been innovative and further, the paper suggests how these findings may transcend the case companyLa industria del turismo está conformada por muchas pequeñas y medianas empresas (PI-MES). Además, la industria del turismo a menudo es menos innovadora que otras industrias PIMES y la falta de motivación, conocimientos y recursos son, a menudo, las principales causas por las que la esta industria no es muy innovadora. Al mismo tiempo, sin embargo, existe un vacío em cuanto a datos en relación com las PIMES y la innovación. Con el fin de contribuir a la provisión de esta carencia de co-nocimiento, el presente documento se basa en el caso de una empresa innovadora. El estudio revela una serie de causas que la han llevado a obtener esta característica y, además, sugiere cómo estos hallazgos pueden trascender el caso de la citada empres