Achieving National Recognition Through Experiential Learning

A student marketing organization was created as an internship project sponsored by General Motors (GM). Students gained hands-on experience in marketing the products and services of a local General Motors dealership selected by GM. The finalist team members presented the results of the project to a panel of GM representatives. The plan and its implementation which resulted in first place in a nationwide competition will be discussed. This paper will evaluate the project and determine the benefits to students, the faculty member, the University, and the community

Terry Labonte Chevrolet Dealer Targets College Student Market

This case presents the problem of a new owner of an existing dealership coupled with a move to a new location/new facility within the city. The marketing problem is presented whereby a college marketing class is challenged to create a promotional event on campus to make students aware of the dealership and its location. Additionally, two surveys were administered to gain insight of the college student in regard to the dealership and its products/services. Questions/assignments are posed for students appropriate for a marketing promotions course. The questions/assignments address the goals stated by the manager of the dealership

The Determination Of The Effectiveness Of A Marketing Promotional Activity

This paper presents the effectiveness of a promotional effort to increase target-market awareness. The marketing activities included survey design and implementation, conducting focus groups, developing ads, and evaluating the promotional activity. In an effort to acquire knowledge and experience, the students in a class (Promotional Management) were given the opportunity to offer a research service to a client’s products and services. The knowledge obtained by the students will enhance them as they enter the workforce and the experience will aid the students in competing for positions in marketing. The service provided to the client is invaluable because of the pertinent information that was gained about non business majors and the exposure that was gained from the promotional campaign activities

The effect of sample holder material on ion mobility spectrometry reproducibility

When a positive detection of a narcotic occurs during the search of a vessel, a decision has to be made whether further intensive search is warranted. This decision is based in part on the results of a second sample collected from the same area. Therefore, the reproducibility of both sampling and instrumental analysis is critical in terms of justifying an in depth search. As reported at the 2nd Annual IMS Conference in Quebec City, the U.S. Coast Guard has determined that when paper is utilized as the sample desorption medium for the Barringer IONSCAN, the analytical results using standard reference samples are reproducible. A study was conducted utilizing papers of varying pore sizes and comparing their performance as a desorption material relative to the standard Barringer 50 micron Teflon. Nominal pore sizes ranged from 30 microns down to 2 microns. Results indicate that there is some peak instability in the first two to three windows during the analysis. The severity of the instability was observed to increase as the pore size of the paper is decreased. However, the observed peak instability does not create a situation that results in a decreased reliability or reproducibility in the analytical result

A novel approach to increasing cocaine detection confidence utilizing ion mobility spectrometry

When a positive detection of a narcotic occurs during the search of a vessel, a decision has to be made whether further intensive search is warranted. In terms of unwarranted delays of vessels and possible property damage, the accuracy of the analytical determination is very important. Analytical accuracy becomes critical when the data may be used in court actions as evidence. For this purpose, the U.S. Coast Guard has been investigating several confirmatory ion mobility spectrometry (IMS) field methods for the detection and identification of cocaine. This paper presents the findings of our investigations on the use of catalytic pyrolysis and base hydrolysis as confirmatory methods. The catalytic effects of various metals on the pyrolysis reaction are reported. In addition, the effects of several different ion mobility spectrometer sample transfer mediums and varying laboratory conditions on the base hydrolysis of the cocaine molecule are also be reported

OncoLog Volume 43, Number 08, August 1998

Non-Hodgkin\u27s lymphoma therapy innovations improve patient response Tamoxifen helps women escape breast cancer\u27s shadow Careful inspection, early detection important in controlling oral cancer Protocols: Non-Hodgkin’s Lymphoma Protocols Feature Chemotherapy, Radiotherapy, and Monoclonal Antibodies House Call: Americans’ Appetite for Alternative Medicine: Is It a Safe Diet? DiaLog: Comprehensive in More Ways than One, by Stephen P. Tomosovic, PhD, Associate Vice President for Educational Programshttps://openworks.mdanderson.org/oncolog/1065/thumbnail.jp

High-performance photorefractive polymer operating at 1550 nm with near-video-rate response time

© 2005 American Institute of Physics. The electronic version of this article is the complete one and can be found at: http://dx.doi.org/10.1063/1.2117610DOI: 10.1063/1.2117610The development of a high-performance photorefractive polymer composite operating at 1550 nm is reported. We show 40% internal diffraction efficiency with response time of 35 ms and a net gain of 20 cm ⁻¹ in four-wave mixing and two-beam coupling experiments, respectively. This is more than an order of magnitude improvement in the diffraction efficiency and net two beam coupling gain and two orders of magnitude in the response time than the previously reported photorefractive polymer operating at this technologically important wavelength. The improvement in photorefractive characteristics is accomplished by an enhanced orientation of the nonlinear optical chromophore in the present composit

The Problem of Experience in the Study of Organizations

This paper deals with the fact that we cannot experience large organizations directly, in the same way as we can experience individuals or small groups, and that this non-experientiability has certain implications for our scientific theories of organizations. Whereas a science is animated by a constructive interplay of theory concepts and experience concepts, the study of organizations has been confined to theory concepts alone. Implications of this analysis for developing a science of organizations are considered.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/68303/2/10.1177_017084069301400102.pd

Multi-minicore disease and atypical periodic paralysis associated with novel mutations in the skeletal muscle ryanodine receptor (RYR1) gene

The skeletal muscle ryanodine receptor plays a crucial role in excitation–contraction (EC) coupling and is implicated in various congenital myopathies. The periodic paralyses are a heterogeneous, dominantly inherited group of conditions mainly associated with mutations in the SCN4A and the CACNA1S genes. The interaction between RyR1 and DHPR proteins underlies depolarization-induced Ca2+ release during EC coupling in skeletal muscle. We report a 35-year-old woman presenting with signs and symptoms of a congenital myopathy at birth and repeated episodes of generalized, atypical normokalaemic paralysis in her late teens. Genetic studies of this patient revealed three heterozygous RYR1 substitutions (p.Arg2241X, p.Asp708Asn and p.Arg2939Lys) associated with marked reduction of the RyR1 protein and abnormal DHPR distribution. We conclude that RYR1 mutations may give rise to both myopathies and atypical periodic paralysis, and RYR1 mutations may underlie other unresolved cases of periodic paralysis with unusual features

Depressive Symptoms in Children with Chronic Kidney Disease

To assess depression in children with chronic kidney disease (CKD) and to determine associations with patient characteristics, intellectual and educational levels, and health related quality of life (HRQoL)