Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].

Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna. The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup)

Personality, interpersonal identification and agent's performance in Multilevel Marketing Industry (MLM): preliminary

Purpose-This paper aims to explore the influence of personality traits on agent's performance in MLM industry based in Malaysia, taking into consideration the mediating role of interpersonal identification. Design/methodology/approach-The Big Five Factors (BFF) of personality traits was used in this paper. Previous research and literature is reviewed to establish current practices and point to gaps to be filled to meet the market needs. This paper proposed a framework with interpersonal identification as a mediating factor of agent's performance. Findings-The Multilevel Marketing (MLM) industry faces challenges in attracting and maintaining agents in their roles. The big five factors alone cannot effectively explain agents. Agent's interpersonal identification can play a significant mediating role in the big five-factor framework in predicting agent's performance. It is important for industry and academia to work collaboratively to educate the general public on the rewards and benefits of working in the MLM industry. Practical implications-Adopting strategies described in this study may contribute to social change by increasing the success rate among multilevel marketers, thus reducing unemployment, and producing a positive effect on the economy. Originality/value-This paper adds value and contributes to the MLM industry and academia, as it represents current research and thought processes from both the academic community and the practitioners (sales managers, executives, supervisors, human resources managers). The proposed framework in this paper helps researcher by providing a tool for systematic evaluation and testing of real empirical situation of agent's performance

How normalization can be linked with theory of planned behavior towards the actual behavior of green practice on mobile phone

The evolution of mobile phones into smart multi-functional mobile computers have led to a serious Abnormal Battery Drain (ABD) issue. This has spurred the need for green practice in mobile phone to overcome ABD concern. However, far too little attention has been paid to the green practice that focuses on ABD. Hence, this paper aims to conceptualize the actual behavior of green practice on mobile phones by integrating the Theory of Planned Behavior and Normalization Process Theory. Previous studies have found that current green marketing has failed to predict the actual green practice; the intention does not come with actual behavior. Actual green practice only can be achieved through normalization of green practice across the board. Therefore, normalization is strongly suggested to be integrated with the Theory of Planned Behavior to ensure the actual behavior in green practice can be achieved. Apart from conceptualization, the paper also proposes a total of 400 self-administered questionnaires to be distributed among mobile phone users, in main cities in Malaysia via a snowball sampling technique. The Partial Least Square-Structural Equation Modelling (PLS-SEM) approach has been used for data analysis. The final section of this paper involves a discussion of the findings and limitations of the study

How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.

This paper provides an understanding of how one single brand effectively represents two places drawing from location branding for tourist destinations. How are images and stories within blogs used to create online destination image (ODI)? A qualitative content analysis (QCA) explored a purposive sample of 25 blogs (in English) to evaluate Malaysian Borneo’s image. The QCA indicates that Sabah and Sarawak are identifiable for unique experiences related to three tourism attributes: nature, adventure, and culture (NAC). Specifically, Sabah is known for its iconic orangutan and Sarawak for its wilderness. This paper contributes to the practical and theoretical development of one brand for two destinations in two ways. First, findings indicate it is possible for one brand to be shared by two competing destinations. Findings also propose bloggers use geographical characteristics to produce an induced image because descriptions and experiences focus on the physical, human-environment, and human geography. The findings of this paper provide a solid foundation for future research to explore the role played by bloggers in creating ODI based on geographical characteristics

Did RSPO overlook the unwelcome thoughts amongst growers and millers?

This study examined the relationship between knowledge, past experience and personal value of growers and millers intention to adopt the RSPO. This study applied the theory of Planned Behaviour (TPB) to test the proposed relationship. This research applies a quantitative approach that uses a cross-sectional questionnaire survey in order to test the proposed hypotheses. A total of 122 palm oil companies in Sabah, Malaysia were identified and collected data were analysed using the partial least squares and structural equation modelling. The findings of this study confirmed the Theory of Planned Behaviour as a great predictor of behavioural intention. In addition, knowledge, past experience and personal value were also found to have significant relationship and this resulted into the conclusion that knowledge, past experience and personal value positively influence the attitude amongst growers and millers towards RSPO. The result of this study has proven that the TPB model is a valuable, practical and has a high potential to predict human behavioural intention

Celebrity Endorsements in Non-Profit Settings: A Literature Review

This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in enhancing the effectiveness of messages as mentioned in the literature. This paper presents the results of a systematic literature review to locate articles and examine the contents. A total of 15 articles were reviewed for this paper. Hence, several propositions are developed based on the discussions of the literature. Conclusions and implications are presented at the end of the paper

Identifying the Factors Influencing Information Usefulness and Information Adoption in Promoting Organ Donation through Social Media

The effectiveness of social media in the context of organ donation is uncertain because of the mixed findings reported in the literature. Hence, this paper aims to review the literature and to identify the factors in social media that can influence one’s decision to register as an organ donor. Most of the earlier studies focused on examining the attitude and knowledge of people toward organ donation after an exposure to social media. However, not many studies look into the impact of message framing towards adoption of information through social media platform. Review from the past studies reveals that information quality, information credibility, visual information, and accessibility information are the possible predictors towards information usefulness in the context organ donation. In the meantime, we propose that information usefulness to have a positive association towards information adoption which will lead to the intention to register as organ donors. A research model is proposed in this study which includes all the variables that are discussed in this paper

Personality and the agent’s performance in multilevel marketing mediated by interpersonal identification

This paper aims to explore the influence of personality traits on the agent’s performance in the MLM industry based in Malaysia, taking into consideration the mediating role of interpersonal identification. Method or approach used is the Big Five Factors (BFF) of personality traits used in this paper. Previous research and literature reviewed to establish current practices and point to gaps to be filled with meeting the market needs. This paper proposed an interpersonal identification as a mediating factor of the agent’s performance. Findings of this study are the Multilevel Marketing (MLM) industry faces challenges in attracting and maintaining agents in their roles. The big five factors alone cannot adequately explain agents. The agent’s interpersonal identification can play a significant mediating role in the big five-factor framework in predicting the agent’s performance. Industry and academia need to work collaboratively to educate the general public on the rewards and benefits of working in the MLM industry. As a practical implication, adopting strategies described in this study may contribute to social change by increasing the success rate among multilevel marketers, thus reducing unemployment, and producing a positive effect on the economy. This paper adds value and contributes to the MLM industry and academia, as it represents current research and thought processes from both the academic community and the practitioners (sales managers, executives, supervisors, human resources managers). The proposed framework in this paper helps the researcher by providing a tool for systematic evaluation and testing of the real empirical situation of the agent’s performance