Atomic Representations of Local and Global Chemistry in Complex Alloys

The exceptional properties observed in complex concentrated alloys (CCAs) arise from the interplay between crystalline order and chemical disorder at the atomic scale, complicating a unique determination of properties. In contrast to conventional alloys, CCA properties emerge as distributions due to varying local chemical environments and the specific scale of measurement. Currently there are few ways to quantitatively define, track, and compare local alloy compositions (versus a global label, i.e. equiatomic) contained in a CCA. Molecular dynamics is used here to build descriptive metrics that connect a global alloy composition to the diverse local alloy compositions that define it. A machine-learned interatomic potential for MoNbTaTi is developed and we use these metrics to investigate how property distributions change with excursions in global-local composition space. Short-range order is examined through the lens of local chemistry for the equiatomic composition, demonstrating stark changes in vacancy formation energy with local chemistry evolution.Comment: Version 2: editing and figure improvements, overall content unchanged. 15 pages, 6 main figures, 1 supplemental figur

Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences

This historical study contributes to the extensive literature on comparative advertising by examining the causes and consequences of comparative advertising wars; that is, when one advertiser responds to a direct or implied attack by another advertiser. Primary and secondary sources consist of articles published in historic and contemporary marketing and advertising trade journals, such as Printers’ Ink, Advertising & Selling, and Advertising Age. The findings reveal that well-publicized advertising wars occurred frequently between major U.S. advertisers throughout the twentieth century and into the twenty-first, and that they most often occurred in product and service markets characterized by intense competition. Many, if not most, advertisers’ principal motive for responding to a comparative advertising attack has been emotional rather than rational. The findings also reveal that advertising wars often became increasingly hostile, leading to negative consequences for all combatants, as well as a broad and negative social consequence in the form of potentially misleading advertising.Yeshttps://us.sagepub.com/en-us/nam/manuscript-submission-guideline