Modulation of prefrontal activity in congruent, neutral and incongruent word classification

NeuroImage115 PART IINEIM

The imaging of verbal conflict: FMRI during the implicit association test (IAT)

NeuroImage96 PART IINEIM

Virtual Public Networks

Universal access to Internet is crucial. Several initiatives have recently emerged to enable wider access to the Internet. Public Access WiFi Service (PAWS) enables free Internet access to all and is based on Lowest Cost Denominator Networking (LCDNet) -- a set of network techniques that enable users to share their home broadband network with the public. LCDNet takes advantage of the available unused capacity in home broadband networks and allows Less-than-Best Effort (LBE) access to these resources. LCDNet can enable third-party stakeholders, such as local governments, to setup, configure and operate home networks for public Internet access in cooperation with Internet Service Providers. Software-defined networking (SDN) creates new opportunities for the remote configuration and management of such networks at large scale. In this paper, we present Virtual Public Networks (VPuN), home networks created, deployed and managed through an evolutionary SDN control abstraction. This offers more flexibility to users and network operators, allowing them to share and control the network, while providing opportunities for new stakeholders to emerge as virtual network operators

Moderating effects of collectivism on customized communication: a test with tailored and targeted messages

A growing body of research has shown that customized messages have certain advantages over non-customized ones such as being more memorable and more persuasive. However, most prior studies tested customization effects with American participants only. It remains a mystery in the literature how people from other cultures may process customized messages. The current article examined the effects of two types of customized information, tailored and targeted, through two studies. Thirty Chinese working professionals and students in the US participated in study 1 and 56 Asian students in Hong Kong participated in study 2. In both studies, participants' tendencies toward collectivistic and individualistic cultures were measured. It was found that more collectivism-oriented participants generated higher recall and more favorable attitudes toward targeted messages, whereas less collectivism-oriented participants generated higher recall and more favorable attitudes toward tailored messages