Evaluating Sustainable Competitive Advantages in Brazilian and U.S. Processed Citrus Supply Chains: An Application of Porter’s Diamond Framework

The processed citrus industries of Sao Paulo, Brazil and Florida, United States collectively account for over 80 percent of world orange juice production. In recent years, both industries have been confronted with serious plant disease outbreaks. Porter’s Diamond framework is used to assess the strenghts and weakness of the processed citrus industry in each country to confront the combined challenge of effectively combating these diseases while maintaining market competitiveness. Although Sao Paulo and Florida produce a similar product, the Porter’s Diamond framework reveals that there are significant diffences in the organizational structure of the two industries. The article concludes with an analysis of how these differences will impact each industry’s ability to sustain its global leadership in the international processed citrus market

When Consumers Diet, Should Producers Care? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption

From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United States, while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. These data were included in a national orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicate that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the United States.Food Consumption/Nutrition/Food Safety,

CHANGING PATTERNS OF ORANGE JUICE CONSUMPTION IN THE SOUTHERN UNITED STATES

From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected Southern region newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. This data was included in a Southern region orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicated that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the Southern region.Food Consumption/Nutrition/Food Safety,

Microwave Devices Employing Magnetic Waves

Contains reports on six research projects.Joint Services Electronics Program (Contract DAAG29-78-C-0020)National Science Foundation (Grant ENG76-18359

Evaluating Sustainable Competitive Advantages in Brazilian and U.S. Processed Citrus Supply Chains: An Application of Porter’s Diamond Framework

The processed citrus industries of Sao Paulo, Brazil and Florida, United States collectively account for over 80 percent of world orange juice production. In recent years, both industries have been confronted with serious plant disease outbreaks. Porter’s Diamond framework is used to assess the strengths and weakness of the processed citrus industry in each country to confront the combined challenge of effectively combating these diseases while maintaining market competitiveness. Although Sao Paulo and Florida produce a similar product, the Porter’s Diamond framework reveals that there are significant differences in the organizational structure of the two industries. The article concludes with an analysis of how these differences will impact each industry’s ability to sustain its global leadership in the international processed citrus market

Industry Networks and Sustainable Competitive Advantages in Brazilian and U.S. Processed Citrus Supply Chains

The states of Sao Paulo, Brazil and Florida, United States collectively dominate the world supply of orange juice. Collectively, these two regions account for over 80 percent of world processed orange production (Spreen, et al). Florida is the prime supplier to the United States and Canada, while Sao Paulo dominates world trade of orange juice and is the primary supplier to the EU market. It is these three markets - the United States, Canada and the EU - that represent the vast majority of global consumption of processed orange products (Spreen). The global dominance by these two national industries is being threatened. Both the Florida and Sao Paulo citrus industries are experiencing outbreaks of the same potentially devastating diseases - citrus canker (Xanthomonas axonopodis pv. citri) and citrus greening (Liberibacter asiaticus). Citrus canker forms lesions on fruit, causing premature fruit drop and rendering the fruit unsuitable for fresh market sales. "In addition to lowering yields, there is likely some increase in tree mortality as canker may open pathways for other diseases ... [though] tree mortality is not the major concern with endemic citrus canker (Spreen, et al., p. 14-5)." On the other hand, citrus greening, as observed in Asia, has had devastating effects on citrus production, leading to very high rates of tree mortality. As greening is quite new to both Sao Paulo and Florida, the actual magnitude of this threat is still unknown, but most industry observers are openly concerned about the potential for significant losses of citrus trees

FORECASTING MONTHLY SLAUGHTER COW PRICES WITH A SUBSET AUTOREGRESSIVE MODEL

Demand and Price Analysis,

When Consumers Diet, Should Producers Care? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption

From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United States, while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. These data were included in a national orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicate that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the United States

CHANGING PATTERNS OF ORANGE JUICE CONSUMPTION IN THE SOUTHERN UNITED STATES

From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected Southern region newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. This data was included in a Southern region orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicated that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the Southern region