The Allocation of Advertising and Research Dollars in the Florida Orange Juice Industry

This study considers the allocation of Florida citrus‐grower money between advertising and research programs to maximize grower revenue net of program costs. The allocation depends on the impact of advertising on demand and the impacts of research on the cost of production and supply. A number of studies have estimated the impact of advertising on OJ demand, but little is known about the impact of research. Research on citrus greening, a disease that has no known cure, is examined in the present study. There are no past studies to reliably gauge the impact of this research. The approach taken here is to ask if a given amount of research dollars is needed to reduce average production costs by certain amount, then what should be spent on advertising based on past estimates of the elasticity of demand with respect to advertising. The optimal ratio of advertising to research dollars increases with the advertising elasticity and declines with the amount of research money needed to reduce average costs. The results of this study provide a range for this ratio based on different advertising elasticities and amounts of research dollars needed to reduce production costs. The approach provides an indication of the importance of advertising given expectations on the research needed to successfully fight this diseaseorange juice, returns to research, advertising, Agribusiness, Food Security and Poverty,

THE IMPACT OF THE REDUCTION IN THE AUSTRALIAN ORANGE-JUICE TARIFF

After substantial reduction in the Australian orange juice tariff, citrus growers in that country shifted their efforts away from Valencia orange production towards Navel oranges intended for the fresh market. Australia has been successful in penetrating the world market for fresh oranges. Given the large size of the orange industry in Florida, however, it is unlikely that Florida growers could follow the same model if the U.S. orange juice were substantially reduced or eliminated.oranges, tariffs, Australia, International Relations/Trade,

Production and Price Effects of New Diseases and Other Challenges Confronting the Processed Orange Industry

Sao Paulo and Florida are the primary producers of orange juice. Both regions face production challenges. In this paper, a model of the world orange juice market is used to analyze the effect of citrus greening and high sugarcane prices on the production and price of orange juice.Crop Production/Industries, Demand and Price Analysis, Production Economics,

IMPACTS ON U.S. PRICES OF REDUCING ORANGE JUICE TARIFFS IN MAJOR WORLD MARKETS

A demand model is developed to examine the impacts on orange juice prices resulting from elimination or reduction of the tariffs on orange juice imposed by the United States, European Union, and Japan. An empirical analysis suggests that elimination of the U.S. tariff by itself would decrease the U.S. orange juice price by about $0.22 per gallon, while simultaneous elimination of the U.S., European, and Japanese tariffs would decrease the U.S. price by about$0.13 per gallon. Alternatively, reducing these tariffs according to the Swiss 25 formula would decrease the U.S. price by an estimated $0.09 per gallon. The U.S. produces about 1.4 billion gallons of orange juice annually and each penny reduction in the price impact increases U.S. orange juice FOB revenue by$14 million.Demand and Price Analysis,

Trends in the not-from-concentrate orange-juice segment

Agribusiness,

The Allocation of Advertising and Research Dollars in the Florida Orange Juice Industry

This study considers the allocation of Florida citrus-grower money between advertising and research programs to maximize grower revenue net of program costs. The allocation depends on the impact of advertising on demand and the impacts of research on the cost of production and supply. A number of studies have estimated the impact of advertising on OJ demand, but little is known about the impact of research. Research on citrus greening, a disease that has no known cure, is examined in the present study. There are no past studies to reliably gauge the impact of this research. The approach taken here is to ask if a given amount of research dollars is needed to reduce average production costs by certain amount, then what should be spent on advertising based on past estimates of the elasticity of demand with respect to advertising. The optimal ratio of advertising to research dollars increases with the advertising elasticity and declines with the amount of research money needed to reduce average costs. The results of this study provide a range for this ratio based on different advertising elasticities and amounts of research dollars needed to reduce production costs. The approach provides an indication of the importance of advertising given expectations on the research needed to successfully fight this disease

New estimates of pan-Arctic sea ice-atmosphere neutral drag coefficients from ICESat-2 elevation data

The effect that sea ice topography has on the momentum transfer between ice and atmosphere is not fully quantified due to the vast extent of the Arctic and limitations of current measurement techniques. Here we present a method to estimate pan-Arctic momentum transfer via a parameterization that links sea ice-atmosphere form drag coefficients with surface feature height and spacing. We measure these sea ice surface feature parameters using the Ice, Cloud and land Elevation Satellite-2 (ICESat-2). Though ICESat-2 is unable to resolve as well as airborne surveys, it has a higher along-track spatial resolution than other contemporary altimeter satellites. As some narrow obstacles are effectively smoothed out by the ICESat-2 ATL07 spatial resolution, we use near-coincident high-resolution Airborne Topographic Mapper (ATM) elevation data from NASA's Operation IceBridge (OIB) mission to scale up the regional ICESat-2 drag estimates. By also incorporating drag due to open water, floe edges and sea ice skin drag, we produced a time series of average total pan-Arctic neutral atmospheric drag coefficient estimates from November 2018 to May 2022. Here we have observed its temporal evolution to be unique and not directly tied to sea ice extent. By also mapping 3-month aggregates for the years 2019, 2020 and 2021 for better regional analysis, we found the thick multiyear ice area directly north of the Canadian Archipelago and Greenland to be consistently above 2.0×10-3, while most of the multiyear ice portion of the Arctic is typically around ∼1.5×10-3

Relevance of warm air intrusions for Arctic satellite sea ice concentration time series

Winter warm air intrusions entering the Arctic region can strongly modify the microwave emission of the snow-covered sea ice system due to temperature-induced snow metamorphism and ice crust formations, e.g., after melt–refreeze events. Common microwave radiometer satellite sea ice concentration retrievals are based on empirical models using the snow-covered sea ice emissivity and thus can be influenced by strong warm air intrusions. Here, we carry out a long-term study analyzing 41 years of winter sea ice concentration observations from different algorithms to investigate the impact of warm air intrusions on the retrieved ice concentration. Our results show that three out of four algorithms underestimate the sea ice concentration during (and up to 10 d after) warm air intrusions which increase the 2 m air temperature (daily maximum) above − 5 ∘C. This can lead to sea ice area underestimations in the order of 104 to 105 km2. If the 2 m temperature during the warm air intrusions crosses − 2 ∘C, all algorithms are impacted. Our analysis shows that the strength of these strong warm air intrusions increased in recent years, especially in April. With a further climate change, such warm air intrusions are expected to occur more frequently and earlier in the season, and their influence on sea ice climate data records will become more important.</p

Substitution between domestic and imported orange juice and impacts of U.S. tariffs on prices and production

A demand system model differentiating goods by product form and origin is developed to examine the impact of eliminating U.S. tariffs on orange-juice prices. An empirical analysis suggests a range of tariff impacts on prices depending on the degree of substitution between products. The model yielded similar results as alternative models when substitution was assumed to be relatively strong. In the long run, lower, without-tariff prices can be expected to lead to lower Florida orange planting and production levels. A sustained reduction in the U.S. OJ price of half the value of the FCOJ tariff is estimated to reduce orange planting levels by about 50% and orange production would declined by 24% by 2021-22.price, tariffs, orange juice, product differentiation, Agribusiness, Demand and Price Analysis, International Relations/Trade,

Improved water vapour retrieval from AMSU-B and MHS in the Arctic

Abstract. Monitoring of water vapour in the Arctic on long timescales is essential for predicting Arctic weather and understanding climate trends, as well as addressing its influence on the positive feedback loop contributing to Arctic amplification. However, this is challenged by the sparseness of in situ measurements and the problems that standard remote sensing retrieval methods for water vapour have in Arctic conditions. Here, we present advances in a retrieval algorithm for vertically integrated water vapour (total water vapour, TWV) in polar regions from data of satellite-based microwave humidity sounders: (1) in addition to AMSU-B (Advanced Microwave Sounding Unit-B), we can now also use data from the successor instrument MHS (Microwave Humidity Sounder), and (2) artefacts caused by high cloud ice content in convective clouds are filtered out. Comparison to in situ measurements using GPS and radiosondes during 2008 and 2009, as well as to radiosondes during the N-ICE2015 campaign and to ERA5 reanalysis, show the overall good performance of the updated algorithm