Content management for distance learning program: A case study on a distance learning program in Thailand

Institutions are considering distance learning to meet the ever expanding needs of students in many parts of the world.Due to the lack of face-to-face contact with teachers and peers, the emphasis on content management is vital to assure positive learning. The purpose of this paper is to derive lessons learned from the findings of a case study on a distance learning English Language program, and to highlight the impact of what can possibly happen when content management seemed to be nonexistent.The paper will provide some practical suggestions for educators considering course content management.The importance of evaluation and benchmarking in knowledge sharing is stressed. Much knowledge can be gained from such effort. Proactive measures taken can enhance the institution’s reputation

Impact of politics on emotional exhaustion, satisfaction and turnover intention

© 2020 Informa UK Limited, trading as Taylor & Francis Group. Hospitality employees are subject to emotional exhaustion (EE), yet relatively little is known about how organizational politics (OP) is related to EE and job satisfaction (JS). This study examines how hospitality employees’ experience of OP, EE, JS, and turnover intention (TI) are linked. Using structural equation modelling, results showed a complex link between the antecedents of TI. Each of the studied variables is impacted differently by OP, analysed for individual-level and group-level politics. Group-level politics was positively linked to EE, but it was found to be an insignificant predictor of JS. Individual-level politics was not significantly linked to EE but was significantly negatively linked to JS. Implications for future research and for management are included

Linking sensation seeking to the TPB model to predict gambling intention and problem gambling among undergraduate college students

The link between sensation seeking and gambling among college students requires further attention to inform prevention endeavors. This study examines the link between sensation seeking (SS) and gambling among college students living in close proximity to gambling venues. Path analysis from data collected from 445 college students shows that SS, attitude, norms and sense of control can reveal intention to gamble, and that intention to gamble is a precursor to problem gambling. The results of this study contribute to our knowledge regarding gambling among college students, particularly the sensation seekers. The findings suggest that appropriate social support and concern be given to the at-risk gamblers. The implications of the results are discussed. Recommendations for future research directions are also provided

WHAT ATTRIBUTES ARE SOUGHT BY CHINESE CASINO VISITORS WHEN THEY VISIT A CASINO?

Understanding what attributes are sought by casino visitors during their visit to a casino can enable casino operators to enhance the quality of service elements. This study assessed the important casino attributes that casino visitors seek when visiting a casino. The study also seek to identify the major segments of casino visitors with similar preferences for casino attributes, and determine whether difference(s) may exist between segments in terms of trip behavior and socio-demographic characteristics. Using the benefit segmentation approach, quantitative data were collected from 371 Chinese casino visitors. Four distinct segments of Chinese casino visitors were identified; namely games customers, casual tryout customers, employee service customers, and casino goers. Two segments were actually concerned with gaming specifically. Based on the findings, we established that casinos need to identify strategic segments and allocate adequate resources to achieve the competitive advantages of each segment. Casinos also need to develop innovative products or services for particular segments whose members may not see gaming as the main reason to visit casinos. This research highlights the need to use benefit segmentation to understand the visitors to casino properties

Mainland Chinese Casino Visitors to Macau: Linking Service, Brand Image, Satisfaction and Loyalty

Few studies have investigated the moderating influence of brand image on customer satisfaction and loyalty. The purpose of this study was to examine the link from casino service to satisfaction (affective and cognitive satisfaction) and loyalty (revisit intention and intention to recommend). The influence of brand image as a moderator was also proposed. A quantitative survey was conducted with 240 casino visitors in Macau. The findings demonstrate that cognitively and affectively satisfied customers were more inclined to revisit and recommend a casino. These relations were stronger for customers who scored higher in brand image than for those who scored lower. The moderating influence of brand image was supported for revisit intention but was not supported for recommendation. The study provides promotional marketing strategies for the casino industry and theoretical suggestions for future study