Model of management excellence as a methodology for management in dentistry / Modelo de excelência em gestão como metodologia de gestão em odontologia

Regardless of the segment and the sector in which of operation, starting and mainly maintaining a business in the medium and long term are challenges for all entrepreneurs. In addition to technical knowledge of the specific profession, it is essential that the entrepreneur has control over the management of his business. A professional and efficient management should not only rely on the entrepreneur's feeling, but should integrate all sectors of the company, allowing an overview of the enterprise, enabling maximum information. Based on this knowledge and data, those responsible for making decisions within the business will be better prepared for more assertive deliberation and based on technical and scientific data. Professional management is essential for the survival and success of an organization. Many companies today are doomed to fail because they do not have a solid basis for managing expenses, profits and investments. In dentistry, we only have specific technical training and not management training, which causes great difficulties when professionals graduate and decide to undertake. This conceptual article aims to present a tool with management methodology for dental professionals, enabling the professionalization of management in the dental clinic, maintaining the management of their business, and especially, the continuous improvement of their processes