1 research outputs found
Modelo prolab Finance Race
Finance Race nace de nuestro deseo de dar soluci贸n a un problema social relevante: la
falta de habilidades para la gesti贸n de los recursos econ贸micos y financieros en la poblaci贸n
escolar. La relevancia de este problema se revela incluso por su aparici贸n en el curr铆culo
nacional en forma de una competencia a ser adquirida.
Luego de una ardua investigaci贸n del mercado y del usuario, y a trav茅s del uso de
metodolog铆as 谩giles, determinamos proponer Finance Race como soluci贸n, cuya propuesta de
valor consiste en ser un material de aprendizaje digital, interactivo y gamificado. La
evidencia de los aprendizajes adquiridos se traslada a proyectos aplicativos, que concursan
por un premio interescolar. Luego de varias pruebas de deseabilidad y de usabilidad, se
confirm贸 que se trata de una propuesta atractiva para clientes y usuarios.
La generaci贸n de los ingresos de Finance Race ser谩 a trav茅s de la venta de leads
convertidos y a trav茅s de la colocaci贸n de publicidad, ya que entidades financieras y diversos
tipos de negocio, tendr谩n p煤blico cautivo en los ni帽os que participar谩n en el programa, y al
menos un adulto por cada ni帽o, durante el tiempo que dura el a帽o escolar. Por ello, se estima
que hay una interacci贸n importante con las marcas. Luego de realizar planes de marketing y
de operaciones, y de revisar los flujos de caja, se verific贸 que el valor actual neto monetario
de este proyecto, en un escenario realista, supera el mill贸n de d贸lares en el a帽o 8.
No menos importante, Finance Race impacta de manera positiva a los Objetivos de
Desarrollo Sostenible propuestos por la Organizaci贸n de las Naciones Unidas 4 y 8. Y en este
caso, el valor actual neto social, supera por mucho al financiero.
Por todo lo anterior, consideramos que Finance Race es una buena inversi贸n pues
muestra muy altas probabilidades de 茅xito.Finance Race was born from our desire to provide a solution to a relevant social
problem: the lack of skills for the management of economic and financial resources in the
school population. The relevance of this problem is even revealed by its appearance in the
national curriculum in the form of a competence to be acquired.
After laborious market and user research, and by using agile methodologies, we
agreed to propose Finance Race as a solution. Its value proposition consists of being a digital,
interactive and gamified learning material. The evidence of the learning acquired is
transferred to applied projects, which compete for an inter-school award. After several
desirability and usability tests and experiments, it was confirmed that it is an appealing
proposal for customers and users.
The income of Finance Race will come through the sale of converted leads and
through advertising, since financial institutions and diverse companies and businesses will
have a captive audience in the children who will participate in the program, and at least one
adult per each child, during the duration of the school year. Therefore, there is an important
opportunity of interaction with brands. After carrying out marketing and operations plans,
and reviewing the cash flows, it was confirmed that the financial net present value of this
project, in a realistic scenario, exceeds one million dollars in year 8.
No less important, Finance Race positively impacts the Sustainable Development
Goals 4 and 8 proposed by the United Nations Organization. And in this case, the social net
present value far exceeds the financial one.
For all the above, we consider that Finance Race is a good investment as it shows very high
chances of success