4 research outputs found
La confianza, la intenciĀ¢n de compra, la reputaciĀ¢n y las emociones en la relaciĀ¢n del consumidor con la marca. AplicaciĀ¢n al caso de la marca ?Mundo Maya-Māxico? Trust, buying intention, reputation and emotions in the consumer-brand relationship. Application to the brand ?Mundo Maya-Māxico?.
Cada destino turĀ”stico es una marca que puede elegir el consumidor (turista) a la hora de viajar. Este trabajo examina, a travās de un modelo causal que contrastamos empĀ”ricamente para el caso de Mundo Maya-Māxico, el papel que desempeĀ¤a la reputaciĀ¢n, las emociones y la confianza en la intenciĀ¢n de compra de los consumidores de un destino turĀ”stico. Desarrollamos un marco teĀ¢rico multidisciplinar con aportaciones de la teorĀ”a de seĀ¤ales, las teorĀ”as de emociones y del marketing de relaciones. Se ha realizado una encuesta personal a consumidores que acuden a las agencias de viajes. Los resultados obtenidos corroboran la mayorĀ”a de nuestras hipĀ¢tesis y arrojan resultados interesantes: tanto la reputaciĀ¢n de una buena gestiĀ¢n y alta notoriedad del destino como el agrado y la confianza del consumidor respecto del destino resultan determinantes de la intenciĀ¢n del turista de ir a un destino turĀ”stico. Each tourist destination is a brand the consumer can choose at the moment of travelling. This work analyzes, through a causal model empirically tested for the case of Mundo Maya-Māxico, the paper that reputation, emotions and trust play in the consumer?s intention to go to a tourist destination. A multidisciplinary theoretical frame is developed with contributions of the signalling theory, emotions theories and relationship marketing. A face-to-face survey was carried out with consumers in travel agencies. Results confirm most of the proposed hypotheses and show interesting results: a reputation of a good management and high awareness of the tourist destination and consumer pleasure and trust in the destination reveal as antecedents of consumer intention to go to a certain tourist destination.Confianza, intenciĀ¢n de compra, reputaciĀ¢n, emociones, destino turĀ”stico. Trust, buying intention, reputation, emotions, tourist destination.
The purchase of foreign products: The role of firm?s country-of-origin reputation, consumer ethnocentrism, animosity and trust.
Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This multidisciplinary research attempts to relate such scarcely studied variables as ethnocentrism and animosity to concepts taken from the Relationship Marketing approach and Signalling Theory (trust and reputation, respectively). Structural equation modelling was used to analyse the data collected from 202 personal interviews carried out in a Spanish city. The results show that a firm?s reputation and consumer trust are needed to establish business relationships involving consumers and firms from different countries, whereas animosity can reinforce consumer ethnocentrism, decrease intentions to buy foreign products and reduce trust in foreign companies.Ethnocentrism, animosity, reputation, purchase intentions, trust, foreign products.
Exploding Crime? Topic Management in Central American Newspapers
Huhn S, Oettler A, Peetz P. Exploding Crime? Topic Management in Central American Newspapers. GIGA Working Papers. Vol 33. Hamburg: GIGA; 2006.It has become common to state that criminal violence has superseded political violence in
Central America. This paper presents the first results of a research project which analyses
the social construction of violent realities in Costa Rica, El Salvador and Nicaragua. The
authors describe the print media landscape in Central America and examine both the quality
of leading newspapers and the main clusters of topics constituting the news discourse
on violence. The analysis of the macro-structure of topic management in Central American
newspapers allows to differentiate the ātalk of crimeā: it is more heterogeneous than often
thought. There are signs that the problem of juvenile delinquency is emerging as the center
of a cross-country discourse on āordinary violenceā. On the other hand, the talk of
crime is centered around few topic clusters, with sexual violence and border-related discourse
on violence being of key importance. Finally, the paper points to a heterogeneous
array of discourse events that is connected to political developments and power-relations