Kajian kecenderungan tuberkulosis di Kabupaten Minahasa Tenggara periode 2015-2017

Background: Tuberculosis (TB) is an infection caused by Mycobacterium tuberculosis. TB is one of the main problems for global health  and is the cause of morbidity for millions each year. Indonesia ranked third on the highest incident of TB after India and China based on WHO 2017 report.Aim: This study is aimed to identify TB trends in Southeast Minahasa district from 2015 – 2017.Methods: This study is a  descriptive study using cross sectional design to identify TB trends in Southeast Minahasa district from 2015-2017. This study used quantitative and qualitative as research method.Result: On 2015 to 2017 there is an increased incidence of tuberculosis from 140 to 189 cases. The main cause of the increasing TB cases are poverty in various community group on developing countries, failure of TB programs, demographic changes due to increasing world population and changes on population age structures, etc. Several factors that are related to Lungs TB are source of transmission, contact history with TB patients, level of exposure, basil virulence, low immunity system related to genetic factors, nutritional state, physiological factors, age, diet, immunization, housing conditions, work and economic status.Conclusion: Incidence rate of TB from 2015 to 2017 increased from 140 cases to 189 cases and mostly occur in men. Patients knowledge about transmission and prevention of lung TB is still lacking. Knowledge, attitude and behaviour is affected by age, education, social and environment factors. Lung TB patients know that duration of the treatment is 6 months without breaks in taking the medicines

INFLUENCE OF PRODUCT INNOVATION, PRODUCT QUALITY, PRICE AND PROMOTION ON BRAND AWARENESS PT. WULING KUMALA TOMOHON

Currently newcomer car products are not only colored with brands from Japan, Korea, Germany or America. Now the Chinese state is releasing car products that cannot be underestimated by its competitors. The Wuling brand car, which was present in Indonesia for the first time in 2015, only took 3 years to become one of the 10 best-selling car brands in Indonesia according to GAKAINDO data. In 2017 Wuling dealers were present in Manado city and in 2018 Wuling dealers opened a branch in Tomohon city for market penetration in North Sulawesi Province. As a newcomer car, Brand Awareness must be able to appear in every product owned by a Wuling brand car. So that people can easily recognize and identify each product that is produced by the Wuling brand. This study discusses the effect of product innovation, product quality, price and promotion on Brand Awareness of PT. Wuling Kumala Tomohon, where there are still consumers who cannot distinguish Wuling car brands from other car brands and know about Wuling car brands. The purpose of this research is to see how product innovation, product quality, price and promotion affect Brand Awareness. The analytical method used was validity, reliability, classical assumptions and multiple regression using the SPSS Version 25 application. The results showed that partially each variable of product innovation, product quality, price and promotion had a positive and significant effect on the Wuling brand PT. Kumala Tomohon. Likewise simultaneously product innovation, product quality, prices and promotions have a positive and significant effect on the Brand Awareness of PT. Wuling Kumala Tomoho

INFLUENCE OF PRODUCT INNOVATION, PRODUCT QUALITY, PRICE AND PROMOTION ON BRAND AWARENESS PT. WULING KUMALA TOMOHON

Currently newcomer car products are not only colored with brands from Japan, Korea, Germany or America. Now the Chinese state is releasing car products that cannot be underestimated by its competitors. The Wuling brand car, which was present in Indonesia for the first time in 2015, only took 3 years to become one of the 10 best-selling car brands in Indonesia according to GAKAINDO data. In 2017 Wuling dealers were present in Manado city and in 2018 Wuling dealers opened a branch in Tomohon city for market penetration in North Sulawesi Province. As a newcomer car, Brand Awareness must be able to appear in every product owned by a Wuling brand car. So that people can easily recognize and identify each product that is produced by the Wuling brand. This study discusses the effect of product innovation, product quality, price and promotion on Brand Awareness of PT. Wuling Kumala Tomohon, where there are still consumers who cannot distinguish Wuling car brands from other car brands and know about Wuling car brands. The purpose of this research is to see how product innovation, product quality, price and promotion affect Brand Awareness. The analytical method used was validity, reliability, classical assumptions and multiple regression using the SPSS Version 25 application. The results showed that partially each variable of product innovation, product quality, price and promotion had a positive and significant effect on the Wuling brand PT. Kumala Tomohon. Likewise simultaneously product innovation, product quality, prices and promotions have a positive and significant effect on the Brand Awareness of PT. Wuling Kumala Tomoho