A Multimodal Analysis on A Vocational English Book and Its Effect on Students' English Proficiency

The digitization of education is the use of technology as an aspect of the learning system, from the curriculum to the education system, which has a very big influence on innovation. As society and academic demand increase in the modern era, the online learning system (OLS) is encountered by society and academics. The multimodal approach refers to the huge learning competence in English ability as if the method or application is integrated in a digitizing manner. The multimodal approach contains using images, verbal and visual integration with words or text which provides meanings in the mode of communication. The process of analyzing and disclosing the text will give essence to the meaning of a picture message in a printed book will reveal projection, enhancement, concurrence. All of which are discussed based on linguistic analysis to relate the text to the general characteristics of language both verbally and visually. Systemic function Linguistics based on the concept of metafunction has ideational, interpersonal, and textual components linking the internal forms of language and their use in semiotic social contexts will be enacted to the research. The research will use descriptive and qualitative methods

Code and Messages Interpretation on COVID-19 Street Banner: Social Semiotics

COVID-19 Street banner is one of various ways and medias used for communicating and informing about the virus that contain of whether invitation, prohibition, or strategies to reduce the spread of Corona virus outbreak to society. Based on an interdisciplinary theoretical framework, this study revealed to the genaral understanding of the COVID-19 banners and how this media contribute to the overcoming of the pandemic spreading. In order to examine and explain the interpretations and influences of this media associated with the awareness and information on how to reduce the COVID-19 outbreak through the images and verbal signs of the banner, this present work analyzed COVID-19 street banner that circulated on the street and building around Medan to Binjai about COVID-19. The study employed the theories of social semiotics by using Barthes theory with descriptive visual study design approach to reveal the code and message of the banner. The result showed that those banners conveyed the similar message that doing the heath protocols are able to reduce the spreading of the virus and they have special effect on society. Government ministry and various organizations worked together to educate and encourage society about COVID-19 through street banners as their communicative strategy