Analisis Strategi Pemasaran pada PT. Gerin Surya Gemilang

Increased business competition requires companies to always evaluate the marketing strategy undertaken. Every company will want to stay in business competition and increase profitability. The use of effective SWOT analysis can play an important role in determining competitive strategy, in order to know the strengths, weaknesses, opportunities and threats faced by the company in maintaining the viability and continuity of the company. The purpose of this study is to evaluate marketing strategies implemented by the company to improve the profitability of the company. This study uses primary data obtained through observation, interviews, and questionnaires and secondary data in the form of company reports. This research is done by using IFE analysis method to analyze internal factor, EFE analysis for external factor, then, incorporated into quantitative model that is IE Matrix, SWOT Matrix, SPACE and QSPM. The result of analysis shows that by using QSPM Matrix, then strategy chosen to support the achievement of the objectives of the company is Market Penetration Strategy

Effect of Price and Service Quality on Customer Satisfaction and Its Implications on Customer Loyalty PT. XYZ

This study aims to analyze the Effect of Price and Service Quality on Customer Satisfaction and Its Implications on the Customer Loyalty of PT. XYZ This type of research used in this study is Causal Research Type. The population in this study were all patients who had visited and had received health services at PT. XYZ in 2018 as many as 43,476 people. Determination of the number of samples using the formula Slovin so as to get 100 respondents. The analysis method used is the regression analysis test through SPSS version 25. The results of this study indicate that (1) Price has a positive and significant effect on patient satisfaction, (2) Service Quality has a positive and significant effect on Patient Satisfaction, (3) Price influences positive and significant impact on Patient Loyalty, (4) Service Quality has positive and significant impact on Patient Loyalty, (5) Patient Satisfaction has positive and significant impact on Patient Loyalty, and (6) There is a positive indirect effect between Price and Quality of Service on loyalty through patient satisfaction, meaning through patient satisfaction can increase patient loyalty

Analisa Pengaruh Kualitas Produk dan Saluran Distribusi terhadap Keputusan Pembelian Serta Implikasinya pada Kepuasan Pelanggan PT. Widodo Makmur Perkasa

Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk dan Saluran Distribusi terhadap Keputusan Pembelian serta Implikasinya pada Kepuasan Pelanggan PT. Widodo Makmur Perkasa. Pengambilan sampel ditujukan kepada pelanggan PT Widodo Makmur Perkasa. Populasi dalam penelitian ini adalah seluruh pelanggan pada tahun 2017 sebanyak 55 pedagang. Pemilihan sampel dilakukan dengan total sampling, dimana seluruh populasi akan diambil sebagai sampel dalam penelitian ini. Analisis data yang dilakukan adalah analisis kuantitatif yang dinyatakan dengan angka-angka dan perhitungannya menggunakan metode standart yang dibantu dengan program SPSS Versi 23. Hasil pada penelitian adalah (1) Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian, (2) Saluran Distribusi berpengaruh positif dan signifikan terhadap Keputusan Pembelian, (3) Kualitas Produk berpegaruh tidak langsung terhadap Kepuasan Pelanggan melalui Keputusan Pembelian, (4) Saluran Distribusi berpegaruh tidak langsung terhadap Kepuasan Pelanggan melalui Keputusan Pembelian