Research on the Commercialization of Shu Brocade

Shu brocade is an important part of Chinese traditional culture, and it is also the first of the “Four Famous Brocades” in my country. Shu brocade has long been not only a handicraft, but also a symbol of cultural commodities, which has been integrated into literary works throughout the ages, into our daily consumption, and even into the 5,000-year-old Chinese traditional culture. Many handicrafts were eventually abandoned by history because of the complexity of inheritance techniques or because they could not keep up with the trend of the times. However, Shu brocade has been passed down from generation to generation for more than two thousand years, from ancient times to modern times. This is in line with the huge cultural characteristics and Commodity value is inseparable

The Transmission and Literacy Role of Cultural Memory of Traditional Houses in the Context of Rural Revitalization

This research is part of the “Ancient Xuzhou Houses in China: Cultural Memory, Symbol and Process Reconstruction in the Context of Rural Revitalization” project. Traditional houses contain a large amount of cultural value, literacy role, and historical memory. In order to sort out the transfer process more clearly between memory and people, this study set three research objectives. First, spatial memory transmission and literacy role needs to be studied and analyzed. Then, on this basis, we will further study the method of spatial memory transmission and literacy role. Finally, the appropriate medium for spatial memory transmission is analyzed. This study used descriptive analysis to summarize and discuss the results. The results show that spatial memory transmission and literacy is a process of maintaining and transmitting social and cultural values through the use and evolution of architecture and spatial design over time. Symbols in the memory space of residential buildings are containers for storing memories, just like a mobile hard drive that records relevant memory information. Residential buildings and people are like two devices that convey information and communicate through symbols. After comparison, in the dimension of cultural memory, symbols are more social and cultural and are more suitable as a medium for transmitting spatial memory and literacy role under cultural identity. This article explains the relationship between symbols and spatial memory, through spatial memory transmission to describe how common memories are shared and reproduced among collective members through cultural memory, literacy role and symbolic translation. It can transmit cultural and historical memories between different generations and acquires the importance of spatial positioning and environmental interaction in transmitting cultural memory