THE IMPACT OF ENTREPRENEURSHIP IN ACHIEVING THE COMPETITIVE ADVANTAGE OF THE HORTICULTURAL SECTOR: A CASE STUDY OF KHARTOUM STAT (2011-2021)

The study focuses on the impact of strategic leadership on the competitive advantage by applying it to the horticultural sector in Sudan, Khartoum State, it is an applied and analytical study carried out in the periods (2013-2022). The statement of research problem is that, there is a defect in the competitive advantage of horticultural sector as a result of improper application of strategic leadership. The research main question was that, is there an impact of applying, the strategic leadership on competitive advantage of horticulture sector in Khartoum State? The research aims at identifying the relationship between strategic leadership and competitive advantage in the horticultural sector in Khartoum state. The study reached out a number of results most important of it: it works to enhance the competitive advantage between organizations, namely organizations concerned with the agricultural sector. Concentration on leadership and pioneers has become an urgent necessity to keep pace with the rapid development in various sciences, especially agricultural sciences. The study recommended, that attention should be made to infrastructure and export including but not limited to transportation, communication, storage, cooling, packaging, repackaging and display, which had a significant impact on Sudanese exports, facilitating the import of improved seeds and working to establish the seed industry locally, exempting horticultural crops from all fees and taxes, urging organizations to import fertilizers and pesticides to treat horticultural crops, and exempt them from customs duties, producing horticultural crops that compete in the markets by paying attention to fight pests that prevent the growth of crops, distorts their shape, and deviate them from competition in global markets. The study recommended that, there should be an integrated marketing information center to be close to embassies, economic and commercial attaches, encouraging participation in foreign fairs, creating partnerships with foreign investors in the field of horticultural exports marketing to create opportunities in global markets.JEL: Q10; Q13; O12  Article visualizations